Illusion Luminous Glow Foundation SPF 30 10 dupes and alternatives Hourglass
4.7 (820)·Medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same radiant finish· Same medium coverage
Differences: Slightly cooler undertone· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
89
Wear & performance
53
Skin suitability
100
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF
Retailer shade note: for medium to tan skin with rosy undertones
Matches: Near-identical swatch colour· Same radiant finish· Same medium coverage
Differences: Slightly cooler undertone· Does not claim not settling into lines· Not marketed for dry/combination skin
Score details
Shade match
89
Finish & visual result
89
Wear & performance
65
Skin suitability
33
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Does not claim not settling into lines · Not marketed for dry/combination skin · Contains listed fragrance · No SPF
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than radiant finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
76
Wear & performance
38
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF
Retailer shade note: medium skin with neutral beige undertones
Matches: Near-identical swatch colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than radiant finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
76
Wear & performance
40
Skin suitability
90
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF
Matches: Near-identical swatch colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than radiant finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
97
Finish & visual result
64
Wear & performance
51
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol · No SPF
Retailer shade note: medium with neutral undertone
The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 10 (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
e.l.f. Cosmetics Soft Glam Satin Foundation in 31 Medium Neutral, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 10. Every attribute compared, with its share of the score.
ComparedYour shade10Closest match31 Medium NeutralHow they compareScore
Shade match55% of overall97
Colour60%96#d09a71#d59a70Looks identicalColour difference 1.3 (0 is identical)
Overall match 87/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
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