Illusion Luminous Glow Foundation SPF 30 23 dupes and alternatives Hourglass
4.7 (820)·Deep · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$52Ulta Beauty(product price)$8 less (13%)4.5 (2,944)
Matches: Near-identical swatch colour· Same radiant finish· Same medium coverage
Differences: Warm rather than olive undertone· Does not claim transfer resistance· Not marketed for combination skin
Score details
Shade match
92
Finish & visual result
89
Wear & performance
70
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than olive undertone · Does not claim transfer resistance · Not marketed for combination skin · Contains drying alcohol · No SPF
$24Ulta Beauty(product price)$36 less (60%)3.9 (396)
Matches: Very close colour· Same radiant finish· Same medium coverage
Differences: Neutral rather than olive undertone· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
100
Wear & performance
53
Skin suitability
84
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than olive undertone · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF
Matches: Same radiant finish· Same medium coverage
Differences: Neutral rather than olive undertone· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
81
Finish & visual result
100
Wear & performance
53
Skin suitability
84
Close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than olive undertone · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF
Matches: Same radiant finish· Same medium coverage· Claims a blurring effect
Differences: Slightly lighter· Warm rather than olive undertone· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
89
Wear & performance
65
Skin suitability
33
Close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Warm rather than olive undertone · Does not claim not settling into lines · Not marketed for dry/combination skin · Contains listed fragrance · No SPF
Matches: Very close colour· Same medium coverage· Claims a skin-like finish
Differences: Warm rather than olive undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
68
Wear & performance
75
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than radiant finish · Does not claim transfer resistance · Not marketed for normal/dry/combination skin · No SPF
Matches: Same radiant finish· Same medium coverage· Both claim 16-hour wear
Differences: Slightly lighter· Warm rather than olive undertone· Does not claim transfer resistance
Score details
Shade match
82
Finish & visual result
100
Wear & performance
54
Skin suitability
0
Close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Warm rather than olive undertone · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/dry/combination skin · No SPF
Matches: Very close colour· Same medium coverage· Claims a skin-like finish
Differences: Warm rather than olive undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
68
Wear & performance
75
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than radiant finish · Does not claim transfer resistance · Not marketed for normal/dry/combination skin · No SPF
Matches: Very close colour· Same medium coverage· Claims a skin-like finish
Differences: Warm rather than olive undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
68
Wear & performance
75
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than radiant finish · Does not claim transfer resistance · Not marketed for normal/dry/combination skin · No SPF
Matches: Very close colour· Same medium coverage· Claims a lightweight feel
Differences: Neutral rather than olive undertone· Natural rather than radiant finish· No long-wear claim
Score details
Shade match
88
Finish & visual result
76
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than olive undertone· Natural rather than radiant finish· Not marketed for combination skin
Score details
Shade match
85
Finish & visual result
70
Wear & performance
67
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol · No SPF
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Warm rather than olive undertone· Natural rather than radiant finish· No long-wear claim
Score details
Shade match
89
Finish & visual result
70
Wear & performance
54
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/dry/combination skin
The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 23 (Deep · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 425, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 23. Every attribute compared, with its share of the score.
ComparedYour shade23Closest match425How they compareScore
Shade match55% of overall94
Colour60%91#84542b#8b5425Very close colourColour difference 2.1 (0 is identical)
Depth15%98DeepDeepSameDepth difference: 1.2
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared76
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared70
Longevity30%7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/dry/combination skin
Overall match 87/100Shade match 94/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$8 less (13%)
