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Illusion Luminous Glow Foundation SPF 30 15 dupes and alternatives Hourglass

Medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Fragrance-free8No drying alcohol11Vegan3Cruelty-free2Oil-free1With SPF2Mineral1

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14 of 30

Only showing matches with medium coverage.

Closest shade match: Ulta Beauty Collection Moisturizing Complexion Stick Tan Cool

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Hourglass
15Change shade
Depth and undertone: Medium · Cool · rosy
Finish and coverage: Radiant · Medium coverage
The match
Ulta Beauty Collection
Tan Cool
Depth and undertone: Medium · Cool
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$16Ulta BeautyUlta Beauty
$44 less (73%)

Your shade $60 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Juvia's Place I am Magic Natural Radiance Foundation 600 Cairo

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Hourglass
15Change shade
Depth and undertone: Medium · Cool · rosy
Finish and coverage: Radiant · Medium coverage
The match
Juvia's Place
600 Cairo
Depth and undertone: Medium · Neutral
Finish and coverage: Radiant · Medium coverage
Overall match
86out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
100
Wear (Wear & performance)
53
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
$36 less (60%)

Your shade $60 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    I am Magic Natural Radiance Foundation

    610 Cebu
    Shade match 87
    $24Ulta BeautyUlta Beauty(product price)$36 less (60%)

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Does not claim transfer resistanceDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  2. #4 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Medium 160 C
    Shade match 95
    $49SephoraSephora$11 less (18%)

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Natural rather than radiant finishDoes not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    68
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim transfer resistance · Contains drying alcohol · No SPF

    Retailer shade note: medium with cool undertones

    High confidence· Digital match

    View match
  3. #5 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    3N40 - Praline
    Shade match 86
    $49SephoraSephora$11 less (18%)

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    53
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF

    Retailer shade note: for medium to tan skin with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Juvia's Place

    I am Magic Natural Radiance Foundation

    540 Giza
    Shade match 81
    $24Ulta BeautyUlta Beauty(product price)$36 less (60%)

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  5. #7 · Dior

    Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20

    5.5N
    Shade match 86
    $55SephoraSephora$5 less (8%)

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Maybelline

    Instant Age Rewind Eraser Treatment Foundation

    300
    Shade match 97
    $16.99Ulta BeautyUlta Beauty$43.01 less (72%)

    Matches: Near-identical swatch colourSame cool undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/dry/combination skin

    Retailer shade note: medium-deep cool

    Medium confidence· Digital match

    View match
  7. #9 · Palladio Beauty

    Build + Blend Foundation Stick

    Almond
    Shade match 88
    $14.99Ulta BeautyUlta Beauty$45.01 less (75%)

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Does not claim transfer resistanceDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  8. #10 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Medium 2N
    Shade match 86
    $24Ulta BeautyUlta Beauty(product price)$36 less (60%)

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · No SPF

    Retailer shade note: Medium with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Lancôme

    Teint Idole Shape Stick Blurring Multi-Use Stick

    420 Bisque N
    Shade match 86
    $46SephoraSephora$14 less (23%)

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for combination skin · No SPF

    Retailer shade note: medium-deep skin with neutral/deep peachy undertones

    High confidence· Digital match

    View match
  10. #12 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    26
    Shade match 90
    $40SephoraSephora$20 less (33%)

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Olive rather than cool undertoneMatte rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Olive rather than cool undertone · Matte rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol · No SPF

    Retailer shade note: medium deep cool olive

    Medium confidence· Digital match

    View match
  11. #13 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    4W1 Suntan
    Shade match 78
    $54SephoraSephora$6 less (10%)

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Slightly warmer undertoneNatural rather than radiant finishDoes not claim transfer resistance

    Score details
    Shade match
    78
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Does not claim transfer resistance · No SPF

    Retailer shade note: medium with warm undertones

    High confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N6 Neutral Medium
    Shade match 86
    $13.99Ulta BeautyUlta Beauty(product price)$46.01 less (77%)

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 15 (Medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Chestnut

    NARS Soft Matte Complete Concealer, shade Chestnut

    • Looks identical
    • Medium · Cool undertone

    $36

    SephoraView at Sephora
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Very close colour
    • Medium · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW25

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW25

    • Very close colour
    • Medium · Cool · rosy undertone

    $30

    SephoraView at Sephora
  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.8 N

    • Looks identical
    • Medium · Neutral undertone

    $32

    SephoraView at Sephora
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C

    • Very close colour
    • Medium · Cool · rosy undertone

    $38

    SephoraView at Sephora
  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    400 Caramel

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 400 Caramel

    • Looks identical
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Moisturizing Complexion Stick in Tan Cool, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 15. Every attribute compared, with its share of the score.

ComparedYour shade15Closest shade matchTan CoolScore
Shade match55% of overall98
Colour97#cc8d64#cc8c66Looks identicalColour difference 1.1 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.3
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 81/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Moisturizing Complexion Stick in Tan Cool.

Same or better

  • $44 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same medium coverage
  • Claims a blurring effect

Different

  • Natural finish instead of radiant
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Juvia's Place I am Magic Natural Radiance Foundation in 600 Cairo, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 15. Every attribute compared, with its share of the score.

ComparedYour shade15Closest overall alternative600 CairoScore
Shade match55% of overall89
Colour97#cc8d64#cf9068Looks identicalColour difference 1.0 (0 is identical)
Depth97MediumMediumSameDepth difference: 1.6
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone65Cool · rosyNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared53
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 86/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 600 Cairo.

Same or better

  • $36 less
  • Near-identical swatch colour
  • Same radiant finish
  • Same medium coverage

Different

  • Neutral rather than cool undertone
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Ulta Beauty Collection Moisturizing Complexion Stick Tan Cool

Best price
$16Ulta BeautyUlta Beauty
$44 less (73%)

Your shade $60 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Juvia's Place I am Magic Natural Radiance Foundation 600 Cairo

Match price
$24Ulta BeautyUlta Beauty
$36 less (60%)

Your shade $60 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.