Illusion Luminous Glow Foundation SPF 30 15 dupes and alternatives Hourglass
4.7 (820)·Medium · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$24Ulta Beauty(product price)$36 less (60%)3.9 (396)
Matches: Near-identical swatch colour· Same radiant finish· Same medium coverage
Differences: Neutral rather than cool undertone· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
100
Wear & performance
53
Skin suitability
84
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF
Matches: Very close colour· Same radiant finish· Same medium coverage
Differences: Neutral rather than cool undertone· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
89
Wear & performance
53
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF
Retailer shade note: for medium to tan skin with neutral undertones
$24Ulta Beauty(product price)$36 less (60%)3.9 (396)
Matches: Very close colour· Same radiant finish· Same medium coverage
Differences: Slightly warmer undertone· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
81
Finish & visual result
100
Wear & performance
53
Skin suitability
84
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF
Matches: Near-identical swatch colour· Same cool undertone· Same medium coverage
Differences: Natural rather than radiant finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
98
Finish & visual result
70
Wear & performance
40
Skin suitability
84
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Matches: Very close colour· Same radiant finish· Same medium coverage
Differences: Neutral rather than cool undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
100
Wear & performance
40
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium skin with neutral undertones
Matches: Near-identical swatch colour· Same cool undertone· Same medium coverage
Differences: Natural rather than radiant finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
97
Finish & visual result
70
Wear & performance
54
Skin suitability
0
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/dry/combination skin
Matches: Very close colour· Same radiant finish· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Light rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
67
Wear & performance
51
Skin suitability
100
Very close colour · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Retailer shade note: medium-tan with neutral undertones
Matches: Very close colour· Same radiant finish· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Light rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
67
Wear & performance
51
Skin suitability
100
Very close colour · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Retailer shade note: medium with neutral undertones
Matches: Near-identical swatch colour· Same cool undertone· Claims a blurring effect
Differences: Matte rather than radiant finish· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
97
Finish & visual result
35
Wear & performance
70
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin · No SPF
Retailer shade note: medium mahogany with rosy undertones for medium to dark skin
$42Ulta Beauty(product price)$18 less (30%)4.4 (38)
Matches: Very close colour· Claims a blurring effect· Both claim 12-hour wear
Differences: Slightly warmer undertone· Natural rather than radiant finish· Buildable rather than medium coverage
Score details
Shade match
81
Finish & visual result
70
Wear & performance
61
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
$24Ulta Beauty(product price)$36 less (60%)5.0 (1)
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· No long-wear claim
Score details
Shade match
86
Finish & visual result
70
Wear & performance
54
Skin suitability
50
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · No SPF
Retailer shade note: Medium with neutral undertones
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
70
Wear & performance
51
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for combination skin · No SPF
Retailer shade note: medium-deep skin with neutral/deep peachy undertones
Matches: Very close colour· Same cool undertone· Claims a skin-like finish
Differences: Matte rather than radiant finish· Full rather than medium coverage· Not marketed for dry/combination skin
Score details
Shade match
97
Finish & visual result
42
Wear & performance
67
Skin suitability
28
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · Not marketed for dry/combination skin · Contains drying alcohol · No SPF
Retailer shade note: Medium-Deep with Red Undertones
Matches: Very close colour· Same cool undertone· Claims a skin-like finish
Differences: Matte rather than radiant finish· Full rather than medium coverage· Not marketed for dry/combination skin
Score details
Shade match
96
Finish & visual result
42
Wear & performance
67
Skin suitability
28
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · Not marketed for dry/combination skin · Contains drying alcohol · No SPF
Retailer shade note: Medium-Deep with Red Undertones
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Olive rather than cool undertone· Matte rather than radiant finish· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
50
Wear & performance
65
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Olive rather than cool undertone · Matte rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol · No SPF
$13.99Ulta Beauty(product price)$46.01 less (77%)4.3 (33,167)
Matches: Very close colour· Same medium coverage· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· No long-wear claim
Score details
Shade match
86
Finish & visual result
68
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
$56Ulta Beauty(product price)$4 less (7%)4.3 (618)
Matches: Near-identical swatch colour· Same radiant finish· Claims a skin-like finish
Differences: Slightly warmer undertone· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
79
Finish & visual result
79
Wear & performance
49
Skin suitability
84
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: medium with warm peach undertones
Matches: Very close colour· Claims a skin-like finish· Both claim 12-hour wear
Differences: Slightly warmer undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
82
Finish & visual result
54
Wear & performance
83
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for combination skin · No SPF
Retailer shade note: Medium with Warm Neutral Undertones
Matches: Very close colour· Same cool undertone· Claims a blurring effect
Differences: Matte rather than radiant finish· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
43
Wear & performance
52
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for dry skin · No SPF
Retailer shade note: MD3 - Medium-deep with cool undertones
The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 15 (Medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 425C, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 15. Every attribute compared, with its share of the score.
ComparedYour shade15Closest shade match425CHow they compareScore
Shade match55% of overall98
Colour60%98#cc8d64#cf8f65Looks identicalColour difference 0.7 (0 is identical)
Depth15%98MediumMediumSameDepth difference: 1.2
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Finish35%12RadiantMatteDifferentMatte finish rather than radiant
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared67
Longevity30%3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall28
Skin type100%28Normal, dry, combinationNormal, oily, sensitiveBoth marketed for normal skin
Overall match 76/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Radiance Serum Powered Foundation in NW35, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 15. Every attribute compared, with its share of the score.
ComparedYour shade15Closest overall alternativeNW35How they compareScore
Shade match55% of overall90
Colour60%98#cc8d64#ce8d62Looks identicalColour difference 0.6 (0 is identical)
Depth15%100MediumMediumSameDepth difference: 0.3
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 88/100Shade match 90/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.