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Illusion Luminous Glow Foundation SPF 30 2.5 dupes and alternatives Hourglass

Light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation 2W1 Macadamia

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Hourglass
2.5Change shade
Depth and undertone: Light · Warm · golden
Finish and coverage: Radiant · Medium coverage
The match
Laura Mercier
2W1 Macadamia
Depth and undertone: Light · Warm
Finish and coverage: Natural · Medium coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Best price
$54SephoraSephora
$6 less (10%)

Your shade $60 at Sephora

SephoraView at Sephora

Closest overall alternative: Polite Society More Than a Pretty Face Skin-Caring Foundation Very Light Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Hourglass
2.5Change shade
Depth and undertone: Light · Warm · golden
Finish and coverage: Radiant · Medium coverage
The match
Polite Society
Very Light Cool
Depth and undertone: Light · Warm · peach
Finish and coverage: Radiant · Full coverage
Overall match
89out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
91
Wear (Wear & performance)
61
Skin (Skin suitability)
84
Match price
$42Ulta BeautyUlta Beauty
$18 less (30%)

Your shade $60 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Dior

    Forever Skin Glow Foundation

    2W Warm
    Shade match 96
    $60SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Buildable rather than medium coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    38
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: light skin with warm tones

    Medium confidence· Digital match

    View match
  2. #4 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Light 4
    Shade match 97
    $69SephoraSephoraCosts $9 more

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol · No SPF

    Retailer shade note: light with peach undertones

    Medium confidence· Digital match

    View match
  3. Shade match 97
    $58SephoraSephora$2 less (3%)

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Does not claim transfer resistanceDoes not claim not settling into linesNo SPF

    Score details
    Shade match
    97
    Finish & visual result
    79
    Wear & performance
    57
    Skin suitability
    100

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Retailer shade note: light with golden undertones

    High confidence· Digital match

    View match
  4. Shade match 97
    $49SephoraSephora$11 less (18%)

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for combination skinNo SPF

    Score details
    Shade match
    97
    Finish & visual result
    68
    Wear & performance
    79
    Skin suitability
    67

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for combination skin · No SPF

    Retailer shade note: very fair with golden undertones

    Medium confidence· Digital match

    View match
  5. Shade match 96
    $49SephoraSephora$11 less (18%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    82
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Light rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Retailer shade note: Very fair with warm undertones

    High confidence· Digital match

    View match
  6. #8 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Light Neutral
    Shade match 89
    $42Ulta BeautyUlta Beauty(product price)$18 less (30%)

    Matches: Near-identical swatch colourSame radiant finishBoth claim transfer resistance

    Differences: Neutral rather than warm undertoneFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · Does not claim not settling into lines · No SPF

    Retailer shade note: light beige with peachy to neutral undertone for light skin

    Medium confidence· Digital match

    View match
  7. Shade match 98
    $50SephoraSephora$10 less (17%)

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry skin · No SPF

    Retailer shade note: Very light with warm undertones

    Medium confidence· Digital match

    View match
  8. Shade match 97
    $39.50SephoraSephora$20.50 less (34%)

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    90

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: very light warm skin with yellow undertones

    Medium confidence· Digital match

    View match
  9. #11 · CoverGirl

    Clean Fresh Skin Milk Foundation

    Medium 560
    Shade match 89
    $8.74$12.49Ulta BeautyUlta Beauty$51.26 less (85%)

    Matches: Very close colourSame radiant finishBoth claim not settling into lines

    Differences: Light rather than medium coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    90

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Contains listed fragrance · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  10. #12 · Sephora Collection

    Best Skin Ever Liquid Foundation

    16O
    Shade match 87
    $24SephoraSephora$36 less (60%)

    Matches: Very close colourSame medium coverageBoth claim transfer resistance

    Differences: Olive rather than warm undertoneNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Does not claim not settling into lines · No SPF

    Retailer shade note: light with olive undertones

    High confidence· Digital match

    View match
  11. #13 · Armani Beauty

    Luminous Silk Foundation

    2
    Shade match 93
    $69SephoraSephoraCosts $9 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Natural rather than radiant finishNot marketed for combination skinContains listed fragrance

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    67
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: fair, neutral golden

    High confidence· Digital match

    View match
  12. #14 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Chai 210B
    Shade match 96
    $37SephoraSephora$23 less (38%)

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · No SPF

    Retailer shade note: Light skin with beige undertones

    Medium confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W3 Warm Light Medium
    Shade match 96
    $13.99Ulta BeautyUlta Beauty(product price)$46.01 less (77%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Medium confidence· Digital match

    View match
  14. #16 · Kylie Cosmetics

    Natural Blur Powder Foundation

    2WN
    Shade match 94
    $38Ulta BeautyUlta Beauty(product price)$22 less (37%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Matte rather than radiant finishDoes not claim transfer resistanceNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    50
    Wear & performance
    70
    Skin suitability
    90

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim transfer resistance · No SPF

    Retailer shade note: fair with warm neutral undertones

    High confidence· Digital match

    View match
  15. Shade match 89
    $39.50SephoraSephora$20.50 less (34%)

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    90

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: very fair neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  16. #18 · Palladio Beauty

    Build + Blend Foundation Stick

    Natural Ivory
    Shade match 89
    $14.99Ulta BeautyUlta Beauty$45.01 less (75%)

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Does not claim transfer resistanceDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    50

    Looks identical · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  17. Shade match 87
    $48SephoraSephora$12 less (20%)

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneLight rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Retailer shade note: fair with neutral undertones

    High confidence· Digital match

    View match
  18. #20 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F5NW
    Shade match 96
    $14Ulta BeautyUlta Beauty(product price)$46 less (77%)

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    50
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Retailer shade note: fair or light skin tones with a warm pink undertone

    Medium confidence· Digital match

    View match
  19. #21 · KimChi Chic Beauty

    A Really Good Foundation

    103L
    Shade match 88
    $29Ulta BeautyUlta Beauty(product price)$31 less (52%)

    Matches: Near-identical swatch colourBoth claim not settling into linesClaims a lightweight feel

    Differences: Neutral rather than warm undertoneNatural matte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    55
    Wear & performance
    65
    Skin suitability
    90

    Looks identical · Natural matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural matte rather than radiant finish · Full rather than medium coverage · Does not claim transfer resistance · No SPF

    Retailer shade note: Fair with Neutral Undertones

    Medium confidence· Digital match

    View match
  20. Shade match 88
    $46SephoraSephora$14 less (23%)

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for combination skin · No SPF

    Retailer shade note: light skin with neutral/peachy undertones

    High confidence· Digital match

    View match
  21. #23 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    60 Ivory Beige
    Shade match 89
    $18.99Ulta BeautyUlta Beauty$41.01 less (68%)

    Matches: Very close colourSame medium coverageBoth claim not settling into lines

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/dry/combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  22. #24 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Fair 3N
    Shade match 88
    $24Ulta BeautyUlta Beauty$36 less (60%)

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · No SPF

    Retailer shade note: Fair-light with neutral undertones

    Medium confidence· Digital match

    View match
  23. #25 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Sand (N-030)
    Shade match 88
    $58Ulta BeautyUlta Beauty(product price)$2 less (3%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim transfer resistance

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishNot marketed for dry skin

    Score details
    Shade match
    88
    Finish & visual result
    53
    Wear & performance
    79
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: light, neutral undertones

    High confidence· Digital match

    View match
  24. #26 · Maybelline

    Fit Me Matte + Poreless Foundation

    Natural Beige 220
    Shade match 95
    $11.99Ulta BeautyUlta Beauty$48.01 less (80%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Matte rather than radiant finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    53
    Wear & performance
    61
    Skin suitability
    30

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/combination skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  25. #27 · ILIA

    True Skin Serum Foundation

    Mallorca SF1.5
    Shade match 88
    $56SephoraSephora$4 less (7%)

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    68
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · No SPF

    Retailer shade note: very light with neutral undertones

    Medium confidence· Digital match

    View match
  26. #28 · Maybelline

    Fit Me Matte + Poreless Foundation

    True Beige 222
    Shade match 94
    $11.99Ulta BeautyUlta Beauty(product price)$48.01 less (80%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Matte rather than radiant finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    53
    Wear & performance
    61
    Skin suitability
    30

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/combination skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  27. Shade match 88
    $69SephoraSephoraCosts $9 more

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    67

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry skin · No SPF

    Retailer shade note: fair neutral

    Medium confidence· Digital match

    View match
  28. #30 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Light Olive
    Shade match 88
    $41Ulta BeautyUlta Beauty(product price)$19 less (32%)

    Matches: Near-identical swatch colourClaims a lightweight feel

    Differences: Olive rather than warm undertoneNatural rather than radiant finishLight rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    58
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Light rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: light with an olive undertone

    Medium confidence· Digital match

    View match
  29. #31 · Live Tinted

    HUESTICK Complexion Stick

    16 Light
    Shade match 98
    $42Ulta BeautyUlta Beauty(product price)$18 less (30%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  30. #32 · Live Tinted

    HUESTICK Complexion Stick

    18 Light
    Shade match 98
    $42Ulta BeautyUlta Beauty(product price)$18 less (30%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 2.5 (Light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC14.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC14.5

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $30

  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Fair Warm

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Fair Warm

    • Very close colour
    • Fair · Warm · yellow undertone

    $8

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Golden Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Golden Beige

    • Very close colour
    • Light · Warm · golden undertone

    $36

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    2W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2W1

    • Very close colour
    • Light · Warm undertone

    $34

  5. e.l.f. Cosmetics 16HR Camo Concealer

    Light Ivory

    e.l.f. Cosmetics 16HR Camo Concealer, shade Light Ivory

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $8

  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    220 Buff C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 220 Buff C

    • Very close colour
    • Light · Warm undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 2W1 Macadamia, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 2.5. Every attribute compared, with its share of the score.

ComparedYour shade2.5Closest shade match2W1 MacadamiaScore
Shade match55% of overall99
Colour98#edbd97#ebbd96Looks identicalColour difference 0.8 (0 is identical)
Depth100LightLightSameDepth difference: 0.3
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall70
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 86/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 2W1 Macadamia.

Same or better

  • $6 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage
  • Claims a blurring effect
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Natural finish instead of radiant
  • Does not claim transfer resistance
  • No SPF

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapWater-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Light Cool, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 2.5. Every attribute compared, with its share of the score.

ComparedYour shade2.5Closest overall alternativeVery Light CoolScore
Shade match55% of overall97
Colour94#edbd97#edbd92Very close colourColour difference 1.5 (0 is identical)
Depth100LightLightSameDepth difference: 0.1
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall61
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 89/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Light Cool.

Same or better

  • $18 less
  • Very close colour
  • Same warm undertone
  • Same radiant finish
  • Full rather than medium coverage
  • Both claim transfer resistance
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines
  • No SPF

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapBoth water-based; silicone high vs none

Where to buy

Closest shade match

Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation 2W1 Macadamia

Best price
$54SephoraSephora
$6 less (10%)

Your shade $60 at Sephora

SephoraView at Sephora

Closest overall alternative

Polite Society More Than a Pretty Face Skin-Caring Foundation Very Light Cool

Match price
$42Ulta BeautyUlta Beauty
$18 less (30%)

Your shade $60 at Sephora · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.