Illusion Luminous Glow Foundation SPF 30 18 dupes and alternatives Hourglass
4.7 (820)·Medium tan · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Same radiant finish
Differences: Light rather than medium coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
91
Wear & performance
40
Skin suitability
100
Very close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: for tan skin with warm undertones
Matches: Very close colour· Same radiant finish· Same medium coverage
Differences: Neutral rather than warm undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
100
Wear & performance
40
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium to deep skin with neutral undertones
Matches: Near-identical swatch colour· Same warm undertone· Same radiant finish
Differences: Light-medium rather than medium coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
97
Finish & visual result
86
Wear & performance
40
Skin suitability
0
Looks identical · Radiant · Light-medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Light-medium rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/dry/combination skin
Retailer shade note: Medium Deep with peach undertones
$42Ulta Beauty(product price)$18 less (30%)4.4 (38)
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim 12-hour wear
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Buildable rather than medium coverage
Score details
Shade match
90
Finish & visual result
70
Wear & performance
61
Skin suitability
84
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
$49Ulta Beauty(product price)$11 less (18%)4.3 (600)
Matches: Very close colour· Same warm undertone· Both claim 12-hour wear
Differences: Natural rather than radiant finish· Light rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
58
Wear & performance
70
Skin suitability
60
Very close colour · Natural · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than medium coverage · Does not claim transfer resistance · Not marketed for normal skin
$16Ulta Beauty(product price)$44 less (73%)4.3 (2,230)
Matches: Very close colour· Same radiant finish
Differences: Neutral rather than warm undertone· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
82
Wear & performance
53
Skin suitability
90
Very close colour · Radiant · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: medium with neutral undertones
Matches: Very close colour· Same warm undertone· Same radiant finish
Differences: Light-medium rather than medium coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
86
Wear & performance
40
Skin suitability
0
Very close colour · Radiant · Light-medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Light-medium rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/dry/combination skin
Retailer shade note: Medium with warm golden undertones
Matches: Very close colour· Same medium coverage· Claims colour stability
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
76
Wear & performance
49
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Retailer shade note: medium with neutral undertone
$17.99Ulta Beauty(product price)$42.01 less (70%)4.2 (5,328)
Matches: Very close colour· Same radiant finish· Claims a skin-like finish
Differences: Neutral rather than warm undertone· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
79
Wear & performance
38
Skin suitability
84
Very close colour · Radiant · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol · No SPF
$35Ulta Beauty(product price)$25 less (42%)4.5 (732)
Matches: Near-identical swatch colour· Same warm undertone· Claims a blurring effect
Differences: Matte rather than radiant finish· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
97
Finish & visual result
50
Wear & performance
57
Skin suitability
33
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than radiant finish · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/dry skin · No SPF
Matches: Very close colour· Same medium coverage· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· No long-wear claim
Score details
Shade match
87
Finish & visual result
76
Wear & performance
54
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/dry/combination skin · Contains drying alcohol
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim not settling into lines
Differences: Matte rather than radiant finish· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
43
Wear & performance
70
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: for tan skin with warm neutral undertones
$35Ulta Beauty(product price)$25 less (42%)4.5 (732)
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Matte rather than radiant finish· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
94
Finish & visual result
50
Wear & performance
57
Skin suitability
33
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than radiant finish · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/dry skin · No SPF
The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 18 (Medium tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation in 20W Beyond, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 18. Every attribute compared, with its share of the score.
ComparedYour shade18Closest shade match20W BeyondHow they compareScore
Shade match55% of overall98
Colour60%97#c77f56#c38059Looks identicalColour difference 1.1 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared70
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared38
Longevity30%3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type100%60Normal, dry, combinationNormal, combination, oilyBoth marketed for normal/combination skin
Overall match 80/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 330, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 18. Every attribute compared, with its share of the score.
ComparedYour shade18Closest overall alternative330How they compareScore
Shade match55% of overall89
Colour60%96#c77f56#ca7e57Looks identicalColour difference 1.2 (0 is identical)
Overall match 89/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$8 less (13%)
