Illusion Luminous Glow Foundation SPF 30 20.5 dupes and alternatives Hourglass
4.7 (820)·Deep tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Same radiant finish
Differences: Buildable rather than medium coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
100
Wear & performance
38
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: medium to deep skin with neutral undertones
Matches: Very close colour· Same neutral undertone· Same radiant finish
Differences: Buildable rather than medium coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
100
Wear & performance
38
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: medium to deep skin with neutral undertones
$13.99Ulta Beauty(product price)$46.01 less (77%)4.3 (33,167)
Matches: Near-identical swatch colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than radiant finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
68
Wear & performance
40
Skin suitability
84
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Differences: Slightly warmer undertone· Full rather than medium coverage· No long-wear claim
Score details
Shade match
86
Finish & visual result
91
Wear & performance
40
Skin suitability
84
Very close colour · Radiant · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF
Retailer shade note: medium-deep shade, golden undertone
Matches: Very close colour· Same neutral undertone· Claims a lightweight feel
Differences: Luminous rather than radiant finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
78
Wear & performance
40
Skin suitability
50
Very close colour · Luminous finish
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than radiant finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
76
Wear & performance
38
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF
Retailer shade note: medium skin with neutral beige undertones
$20.99Ulta Beauty(product price)$39.01 less (65%)4.3 (8,122)
Matches: Very close colour· Same neutral undertone· Same radiant finish
Differences: Light rather than medium coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
82
Wear & performance
40
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol · No SPF
Matches: Very close colour· Same neutral undertone· Claims a skin-like finish
Differences: Natural rather than radiant finish· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
54
Wear & performance
83
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for combination skin · No SPF
Retailer shade note: Medium Deep with Neutral Undertones
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than radiant finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
64
Wear & performance
51
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol · No SPF
Retailer shade note: medium dark with neutral undertone
$20.99Ulta Beauty(product price)$39.01 less (65%)4.3 (8,122)
Matches: Very close colour· Same neutral undertone· Same radiant finish
Differences: Light rather than medium coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
82
Wear & performance
40
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol · No SPF
$22Ulta Beauty(product price)$38 less (63%)3.5 (42)
Matches: Very close colour· Same neutral undertone
Differences: Natural rather than radiant finish· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
90
Finish & visual result
76
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than radiant finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
76
Wear & performance
51
Skin suitability
33
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/combination skin · Contains listed fragrance · No SPF
$22Ulta Beauty(product price)$38 less (63%)3.5 (42)
Matches: Same neutral undertone
Differences: Natural rather than radiant finish· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
87
Finish & visual result
76
Wear & performance
40
Skin suitability
84
Close colour · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than radiant finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
64
Wear & performance
38
Skin suitability
67
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · No SPF
$22Ulta Beauty(product price)$38 less (63%)3.5 (42)
Matches: Very close colour· Same neutral undertone
Differences: Slightly deeper· Natural rather than radiant finish· Buildable rather than medium coverage
Score details
Shade match
86
Finish & visual result
76
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Matches: Very close colour· Claims a skin-like finish· Both claim transfer resistance
Differences: Slightly warmer undertone· Natural matte rather than radiant finish· Buildable rather than medium coverage
Score details
Shade match
87
Finish & visual result
59
Wear & performance
65
Skin suitability
50
Very close colour · Natural matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Natural matte rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: medium-to-tan shade with warm undertones
Matches: Very close colour· Same medium coverage· Claims a skin-like finish
Differences: Slightly cooler undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
64
Wear & performance
51
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol · No SPF
Retailer shade note: medium dark with cool undertone
Matches: Very close colour· Same radiant finish· Claims a skin-like finish
Differences: Slightly cooler undertone· Light rather than medium coverage· No long-wear claim
Score details
Shade match
84
Finish & visual result
73
Wear & performance
40
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Matches: Very close colour· Same medium coverage· Claims a skin-like finish
Differences: Slightly warmer undertone· Natural rather than radiant finish· No long-wear claim
Score details
Shade match
86
Finish & visual result
68
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Matte rather than radiant finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
53
Wear & performance
40
Skin suitability
84
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than radiant finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
70
Wear & performance
54
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/dry/combination skin
Matches: Very close colour· Same medium coverage· Claims a skin-like finish
Differences: Slightly cooler undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
64
Wear & performance
51
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol · No SPF
Retailer shade note: medium dark with cool undertone
$29Ulta Beauty(product price)$31 less (52%)4.6 (558)
Matches: Very close colour· Both claim not settling into lines· Claims a lightweight feel
Differences: Slightly warmer undertone· Natural matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
82
Finish & visual result
55
Wear & performance
65
Skin suitability
90
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Natural matte rather than radiant finish · Full rather than medium coverage · Does not claim transfer resistance · No SPF
Retailer shade note: Tan/Deep with Warm Yellow Undertones
Matches: Very close colour· Same medium coverage· Claims a skin-like finish
Differences: Slightly cooler undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
82
Finish & visual result
68
Wear & performance
75
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Does not claim transfer resistance · Not marketed for normal/dry/combination skin · No SPF
Matches: Very close colour· Same neutral undertone
Differences: Matte rather than radiant finish· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
91
Finish & visual result
53
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than radiant finish · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry skin · No SPF
The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 20.5 (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 54 Medium Dark, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 20.5. Every attribute compared, with its share of the score.
ComparedYour shade20.5Closest shade match54 Medium DarkHow they compareScore
Shade match55% of overall97
Colour60%95#a26e4a#a76e48Looks identicalColour difference 1.3 (0 is identical)
Overall match 85/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Tan Neutral, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 20.5. Every attribute compared, with its share of the score.
ComparedYour shade20.5Closest overall alternativeVery Tan NeutralHow they compareScore
Shade match55% of overall96
Colour60%93#a26e4a#a36a47Very close colourColour difference 1.8 (0 is identical)
Overall match 89/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraSame price
