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Illusion Luminous Glow Foundation SPF 30 19.5 dupes and alternatives Hourglass

Medium tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Tan

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Hourglass
19.5Change shade
Depth and undertone: Medium tan · Neutral
Finish and coverage: Radiant · Medium coverage
The match
IT Cosmetics
Tan
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Full coverage
Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$21 less (35%)

Your shade $60 at Sephora

SephoraView at Sephora

Closest overall alternative: Juvia's Place I am Magic Natural Radiance Foundation 505 Caracas

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Hourglass
19.5Change shade
Depth and undertone: Medium tan · Neutral
Finish and coverage: Radiant · Medium coverage
The match
Juvia's Place
505 Caracas
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Overall match
87out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
100
Wear (Wear & performance)
53
Skin (Skin suitability)
84
Match price
$24Ulta BeautyUlta Beauty
$36 less (60%)

Your shade $60 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    I am Magic Natural Radiance Foundation

    540 Giza
    Shade match 90
    $24Ulta BeautyUlta Beauty(product price)$36 less (60%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Does not claim transfer resistanceDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  2. Shade match 94
    $55SephoraSephora$5 less (8%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 83
    $15.99Ulta BeautyUlta Beauty(product price)$44.01 less (73%)

    Matches: Very close colourSame radiant finishBoth claim not settling into lines

    Differences: Slightly warmer undertoneBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim transfer resistance · No SPF

    Retailer shade note: medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · NARS

    Natural Radiant Longwear Foundation

    Caracas - Medium Dark 3.3
    Shade match 94
    $55SephoraSephora$5 less (8%)

    Matches: Very close colourSame neutral undertoneBoth claim 16-hour wear

    Differences: Natural rather than radiant finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · No SPF

    Retailer shade note: MD3.3 - medium-deep to deep with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 91
    $63Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourBoth claim transfer resistanceClaims a lightweight feel

    Differences: Luminous rather than radiant finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    84

    Looks identical · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  6. #8 · about-face

    THE PERFORMER Skin-Focused Foundation

    MD1NEUTRAL
    Shade match 98
    $25Ulta BeautyUlta Beauty(product price)$35 less (58%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    68
    Wear & performance
    51
    Skin suitability
    90

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · NARS

    Light Reflecting Foundation

    Lagos
    Shade match 96
    $55Ulta BeautyUlta Beauty(product price)$5 less (8%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Retailer shade note: MD3.5 - medium-deep to deep with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Tan 190 G
    Shade match 91
    $49SephoraSephora$11 less (18%)

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than radiant finishDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    68
    Wear & performance
    65
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Does not claim transfer resistance · Contains drying alcohol · No SPF

    Retailer shade note: tan with golden undertones

    High confidence· Digital match

    View match
  9. Shade match 94
    $48SephoraSephora$12 less (20%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Light rather than medium coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Light rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Retailer shade note: medium-tan with neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 87
    $58SephoraSephora$2 less (3%)

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    57
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Retailer shade note: tan with golden peach undertones

    Medium confidence· Digital match

    View match
  11. #13 · Tarte

    Timeless Hydrating Foundation

    47S Tan-Deep Sand
    Shade match 91
    $42Ulta BeautyUlta Beauty(product price)$18 less (30%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Medium confidence· Digital match

    View match
  12. #14 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium 20
    Shade match 86
    $69SephoraSephoraCosts $9 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol · No SPF

    Retailer shade note: medium with golden red undertones

    Medium confidence· Digital match

    View match
  13. Shade match 85
    $36SephoraSephora$24 less (40%)

    Matches: Very close colourSame radiant finishClaims a lightweight feel

    Differences: Slightly warmer undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: for tan skin with warm undertones

    Medium confidence· Digital match

    View match
  14. #16 · Sephora Collection

    Best Skin Ever Liquid Foundation

    28Y
    Shade match 84
    $24SephoraSephora$36 less (60%)

    Matches: Very close colourSame medium coverageBoth claim transfer resistance

    Differences: Slightly warmer undertoneNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Does not claim not settling into lines · No SPF

    Retailer shade note: tan with yellow undertones

    Medium confidence· Digital match

    View match
  15. #17 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 5.5 FÜNF.5
    Shade match 86
    $26$52Ulta BeautyUlta Beauty$34 less (57%)

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    50

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim transfer resistance · No SPF

    Retailer shade note: Medium/Deep Golden Yellow Undertones

    Medium confidence· Digital match

    View match
  16. #18 · NYX Professional Makeup

    Buttermelt Glaze Skin Tint SPF 30

    Almond Butta
    Shade match 84
    $16Ulta BeautyUlta Beauty$44 less (73%)

    Matches: Very close colourSame radiant finishBoth claim 12-hour wear

    Differences: Slightly warmer undertoneLight rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    82
    Wear & performance
    66
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  17. #19 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    18.5 N
    Shade match 95
    $48SephoraSephora$12 less (20%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol · No SPF

    Retailer shade note: medium dark with neutral undertone

    Medium confidence· Digital match

    View match
  18. #20 · ILIA

    Super Serum Skin Tint SPF 40

    Kamari ST13
    Shade match 93
    $48SephoraSephora$12 less (20%)

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Light rather than medium coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: Medium-deep with neutral warm under

    Medium confidence· Digital match

    View match
  19. #21 · Revolution Beauty

    Superdewy Cushion Foundation

    Tan Warm
    Shade match 89
    $14Ulta BeautyUlta Beauty(product price)$46 less (77%)

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Medium confidence· Digital match

    View match
  20. #22 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    488 Caramel
    Shade match 91
    $14.97WalmartWalmart$45.03 less (75%)

    Matches: Very close colourSame neutral undertoneBoth claim transfer resistance

    Differences: Natural rather than radiant finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    46
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  21. Shade match 83
    $55Ulta BeautyUlta Beauty(product price)$5 less (8%)

    Matches: Very close colourBoth claim 16-hour wearBoth claim transfer resistance

    Differences: Slightly warmer undertoneNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · No SPF

    Retailer shade note: MD3.6 - Medium-deep to deep with warm undertones, and a red tone

    Medium confidence· Digital match

    View match
  22. Shade match 88
    $40SephoraSephora$20 less (33%)

    Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneNatural rather than radiant finishLight rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    58
    Wear & performance
    79
    Skin suitability
    50

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Light rather than medium coverage · No SPF

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  23. Shade match 94
    $40SephoraSephora$20 less (33%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than radiant finishDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    94
    Finish & visual result
    50
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol · No SPF

    Retailer shade note: medium neutral

    High confidence· Digital match

    View match
  24. Shade match 89
    $49Ulta BeautyUlta Beauty(product price)$11 less (18%)

    Matches: Near-identical swatch colourBoth claim 12-hour wearBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than radiant finishLight rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Light rather than medium coverage · Does not claim transfer resistance · Not marketed for normal skin

    High confidence· Digital match

    View match
  25. #27 · ILIA

    Super Serum Skin Tint SPF 40

    Kokkini ST12
    Shade match 90
    $48SephoraSephora$12 less (20%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Light rather than medium coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: Medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  26. Shade match 93
    $40SephoraSephora$20 less (33%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than radiant finishDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol · No SPF

    Retailer shade note: medium neutral

    Medium confidence· Digital match

    View match
  27. #29 · ILIA

    Super Serum Skin Tint SPF 40

    Ramla Bay ST12.5
    Shade match 88
    $48SephoraSephora$12 less (20%)

    Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect

    Differences: Slightly warmer undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: Medium-deep with golden undertones

    Medium confidence· Digital match

    View match
  28. Shade match 86
    $40SephoraSephora$20 less (33%)

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneNatural rather than radiant finishLight rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    58
    Wear & performance
    79
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Light rather than medium coverage · No SPF

    Retailer shade note: medium with warm olive undertones

    Medium confidence· Digital match

    View match
  29. Shade match 95
    $55Ulta BeautyUlta Beauty$5 less (8%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    43
    Wear & performance
    52
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for dry skin · No SPF

    Retailer shade note: MD3.5 - medium-deep to deep with neutral undertones

    High confidence· Digital match

    View match
  30. #32 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC45
    Shade match 95
    $39SephoraSephora$21 less (35%)

    Matches: Very close colourSame neutral undertoneBoth claim transfer resistance

    Differences: Matte rather than radiant finishFull rather than medium coverageNot marketed for dry/combination skin

    Score details
    Shade match
    95
    Finish & visual result
    34
    Wear & performance
    63
    Skin suitability
    30

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · Not marketed for dry/combination skin

    Retailer shade note: medium deep with golden neutral undertones

    High confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 19.5 (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N1

    • Looks identical
    • Medium tan · Neutral undertone

    $34

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW40

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW40

    • Very close colour
    • Medium · Neutral undertone

    $30

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Caramel Corn 5.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Caramel Corn 5.1 Neutral

    • Very close colour
    • Medium tan · Neutral undertone

    $31

  4. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Tan 4N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Tan 4N

    • Very close colour
    • Medium · Neutral undertone

    $31

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    144

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 144

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $12.99

  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    18W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 18W

    • Very close colour
    • Medium tan · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Tan, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 19.5. Every attribute compared, with its share of the score.

ComparedYour shade19.5Closest shade matchTanScore
Shade match55% of overall99
Colour99#d1864f#d28751Looks identicalColour difference 0.4 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.6
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared58
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared53
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 81/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Tan.

Same or better

  • $21 less
  • Near-identical swatch colour
  • Same neutral undertone
  • SPF 50 instead of SPF 30

Different

  • Natural finish instead of radiant
  • Full rather than medium coverage
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFSPF 30SPF 50
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Juvia's Place I am Magic Natural Radiance Foundation in 505 Caracas, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 19.5. Every attribute compared, with its share of the score.

ComparedYour shade19.5Closest overall alternative505 CaracasScore
Shade match55% of overall91
Colour91#d1864f#c98855Very close colourColour difference 2.1 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.6
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared53
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 87/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 505 Caracas.

Same or better

  • $36 less
  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Same medium coverage

Different

  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Tan

Best price
$39SephoraSephora
$21 less (35%)

Your shade $60 at Sephora

SephoraView at Sephora

Closest overall alternative

Juvia's Place I am Magic Natural Radiance Foundation 505 Caracas

Match price
$24Ulta BeautyUlta Beauty
$36 less (60%)

Your shade $60 at Sephora · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.