Illusion Luminous Glow Foundation SPF 30 14 dupes and alternatives Hourglass
4.7 (820)·Medium · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$16Ulta Beauty(product price)$44 less (73%)4.3 (2,230)
Matches: Very close colour· Same radiant finish
Differences: Warm rather than olive undertone· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
82
Wear & performance
53
Skin suitability
90
Very close colour · Radiant · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Warm rather than olive undertone · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Near-identical swatch colour· Same radiant finish
Differences: Warm rather than olive undertone· Light rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
82
Wear & performance
53
Skin suitability
84
Looks identical · Radiant · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Warm rather than olive undertone · Light rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF
Retailer shade note: very intense dark-medium shade, golden undertone
Matches: Near-identical swatch colour· Same radiant finish· Claims a skin-like finish
Differences: Warm rather than olive undertone· Light rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
67
Wear & performance
70
Skin suitability
100
Looks identical · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than olive undertone · Light rather than medium coverage · Does not claim transfer resistance · Contains drying alcohol · No SPF
Retailer shade note: medium skin with yellow undertones
Matches: Near-identical swatch colour· Same medium coverage· Claims a skin-like finish
Differences: Neutral rather than olive undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
68
Wear & performance
65
Skin suitability
100
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Does not claim transfer resistance · Contains drying alcohol · No SPF
Retailer shade note: medium with neutral undertones
Matches: Near-identical swatch colour· Same radiant finish· Claims a skin-like finish
Differences: Neutral rather than olive undertone· Light rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
67
Wear & performance
70
Skin suitability
100
Looks identical · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than olive undertone · Light rather than medium coverage · Does not claim transfer resistance · Contains drying alcohol · No SPF
Retailer shade note: medium skin with neutral undertones
Matches: Very close colour· Same radiant finish· Same medium coverage
Differences: Neutral rather than olive undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
89
Wear & performance
40
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than olive undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol · No SPF
Retailer shade note: medium with golden neutral undertones
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Warm rather than olive undertone· Natural rather than radiant finish· Not marketed for combination skin
Score details
Shade match
91
Finish & visual result
70
Wear & performance
67
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than radiant finish · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol · No SPF
Matches: Near-identical swatch colour· Both claim 16-hour wear· Both claim transfer resistance
Differences: Neutral rather than olive undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
67
Wear & performance
68
Skin suitability
100
Looks identical · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: MD2.6 - medium-deep with neutral undertones
Matches: Very close colour· Same olive undertone· Same radiant finish
Differences: Light rather than medium coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
74
Wear & performance
40
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: Medium with golden olive undertones
$35Ulta Beauty(product price)$25 less (42%)4.5 (1,573)
Matches: Near-identical swatch colour· Claims a skin-like finish· Claims a blurring effect
Differences: Warm rather than olive undertone· Natural rather than radiant finish· Light rather than medium coverage
Score details
Shade match
93
Finish & visual result
58
Wear & performance
75
Skin suitability
67
Looks identical · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than radiant finish · Light rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin · No SPF
Retailer shade note: medium with warm peachy undertones
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Warm rather than olive undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
70
Wear & performance
51
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Retailer shade note: MD1 - medium to medium-deep with warm undertones
Matches: Very close colour· Both claim 16-hour wear· Both claim transfer resistance
Differences: Neutral rather than olive undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
67
Wear & performance
68
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: MD3 - medium-deep with neutral undertones, and a golden tone
Matches: Near-identical swatch colour· Same medium coverage
Differences: Warm rather than olive undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
76
Wear & performance
38
Skin suitability
84
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF
Retailer shade note: medium skin with golden undertones
$18.99Ulta Beauty(product price)$41.01 less (68%)4.4 (40,035)
Matches: Near-identical swatch colour· Both claim transfer resistance· Claims colour stability
Differences: Warm rather than olive undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
93
Finish & visual result
67
Wear & performance
46
Skin suitability
84
Looks identical · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Matches: Near-identical swatch colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than olive undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
70
Wear & performance
51
Skin suitability
100
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: for darker medium skin with neutral undertones
$12.59$17.99Ulta Beauty$47.41 less (79%)4.2 (5,328)
Matches: Very close colour· Same radiant finish· Claims a skin-like finish
Differences: Neutral rather than olive undertone· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
79
Wear & performance
38
Skin suitability
84
Very close colour · Radiant · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than olive undertone · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol · No SPF
Matches: Near-identical swatch colour· Same radiant finish· Claims a skin-like finish
Differences: Neutral rather than olive undertone· Light rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
67
Wear & performance
51
Skin suitability
100
Looks identical · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than olive undertone · Light rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Retailer shade note: medium with neutral undertones
Matches: Near-identical swatch colour· Same olive undertone· Claims a skin-like finish
Differences: Matte rather than radiant finish· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
98
Finish & visual result
36
Wear & performance
75
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin · Contains drying alcohol · No SPF
Retailer shade note: medium skin with warm olive undertones
Differences: Neutral rather than olive undertone· Natural rather than radiant finish· Buildable rather than medium coverage
Score details
Shade match
90
Finish & visual result
70
Wear & performance
40
Skin suitability
84
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
$12.59$17.99Ulta Beauty$47.41 less (79%)4.2 (8,852)
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim not settling into lines
Differences: Warm rather than olive undertone· Natural rather than radiant finish· Light rather than medium coverage
Score details
Shade match
92
Finish & visual result
55
Wear & performance
70
Skin suitability
50
Looks identical · Natural · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than radiant finish · Light rather than medium coverage · Does not claim transfer resistance · No SPF
$52Ulta Beauty(product price)$8 less (13%)4.1 (305)
Matches: Very close colour· Same olive undertone· Both claim 12-hour wear
Differences: Matte rather than radiant finish· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
43
Wear & performance
70
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin · No SPF
Retailer shade note: medium tan with warm olive undertones
Matches: Near-identical swatch colour· Both claim not settling into lines
Differences: Warm rather than olive undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
94
Finish & visual result
43
Wear & performance
70
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Warm rather than olive undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: for medium to tan skin with warm undertones
The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 14 (Medium · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Urban Decay Face Bond Self Setting Waterproof Foundation in 19, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 14. Every attribute compared, with its share of the score.
ComparedYour shade14Closest shade match19How they compareScore
Shade match55% of overall98
Colour60%97#ce9668#d09568Looks identicalColour difference 1.0 (0 is identical)
Depth15%100MediumMediumSameDepth difference: 0.0
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared50
Finish35%12RadiantMatteDifferentMatte finish rather than radiant
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity30%7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type100%60Normal, dry, combinationNormal, combination, oilyBoth marketed for normal/combination skin
Overall match 79/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Radiance Serum Powered Foundation in NC37, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 14. Every attribute compared, with its share of the score.
ComparedYour shade14Closest overall alternativeNC37How they compareScore
Shade match55% of overall87
Colour60%93#ce9668#d19c6fVery close colourColour difference 1.7 (0 is identical)
Overall match 86/100Shade match 87/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$15 less (25%)
