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Illusion Luminous Glow Foundation SPF 30 9 dupes and alternatives Hourglass

Medium light · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free22No drying alcohol26Vegan5Cruelty-free8Oil-free0With SPF10Mineral4

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31 matches

Closest shade match: Maybelline Fit Me Dewy + Smooth Foundation 240 Golden Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Hourglass
9Change shade
Depth and undertone: Medium light · Warm · peach
Finish and coverage: Radiant · Medium coverage
The match
Maybelline
240 Golden Beige
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Radiant · Light coverage
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$9.12WalmartWalmart
$50.88 less (85%)

Your shade $60 at Sephora

WalmartView at Walmart

Closest overall alternative: Juvia's Place I am Magic Natural Radiance Foundation 630 Capri

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Hourglass
9Change shade
Depth and undertone: Medium light · Warm · peach
Finish and coverage: Radiant · Medium coverage
The match
Juvia's Place
630 Capri
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Overall match
88out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
100
Wear (Wear & performance)
53
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
$36 less (60%)

Your shade $60 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    I am Magic Natural Radiance Foundation

    640 Malta
    Shade match 89
    $24Ulta BeautyUlta Beauty(product price)$36 less (60%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Does not claim transfer resistanceDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  2. #4 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Light 250 W
    Shade match 95
    $16Ulta BeautyUlta Beauty$44 less (73%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    53
    Skin suitability
    90

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · Chanel

    N°1 DE CHANEL Revitalizing Foundation

    BD111
    Shade match 95
    $81Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Full rather than medium coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  4. #6 · NYX Professional Makeup

    Buttermelt Glaze Skin Tint SPF 30

    Vanilla Bean Butta
    Shade match 92
    $16Ulta BeautyUlta Beauty$44 less (73%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    66
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Light rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  5. #7 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    3W Butterscotch
    Shade match 96
    $54Ulta BeautyUlta Beauty(product price)$6 less (10%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than medium coverageNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    50
    Wear & performance
    82
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage · No SPF

    Retailer shade note: light medium with warm undertones

    High confidence· Digital match

    View match
  6. #8 · Maybelline

    Fit Me Dewy + Smooth Foundation

    Warm Honey
    Shade match 95
    $11.99Ulta BeautyUlta Beauty$48.01 less (80%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  7. #9 · Maybelline

    Fit Me Dewy + Smooth Foundation

    315 Soft Honey
    Shade match 93
    $9.12WalmartWalmart$50.88 less (85%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  8. #10 · Chanel

    N°1 DE CHANEL Revitalizing Foundation

    B110
    Shade match 87
    $81Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourSame radiant finish

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  9. #11 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Light 210 N
    Shade match 85
    $16Ulta BeautyUlta Beauty(product price)$44 less (73%)

    Matches: Very close colourSame radiant finish

    Differences: Neutral rather than warm undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    82
    Wear & performance
    53
    Skin suitability
    90

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    Golden Honey
    Shade match 94
    $14.97WalmartWalmart$45.03 less (75%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/dry/combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  11. #13 · Maybelline

    Super Stay 24H Skin Tint + Vitamin C

    322
    Shade match 89
    $17.99Ulta BeautyUlta Beauty(product price)$42.01 less (70%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    38
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  12. #14 · Maybelline

    Fit Me Matte + Poreless Foundation

    Warm Honey 322
    Shade match 99
    $11.99Ulta BeautyUlta Beauty(product price)$48.01 less (80%)

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Matte rather than radiant finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    99
    Finish & visual result
    53
    Wear & performance
    61
    Skin suitability
    30

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/combination skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  13. #15 · Clinique

    Daily Calm Makeup Balm Foundation

    Light
    Shade match 92
    $49Ulta BeautyUlta Beauty$11 less (18%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Medium confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W5.5 Warm Medium
    Shade match 92
    $13.99Ulta BeautyUlta Beauty(product price)$46.01 less (77%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Slightly deeperNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Medium confidence· Digital match

    View match
  15. #17 · Hung Vanngo Beauty

    Red Carpet Skin Luminous Longwear Serum Foundation

    6
    Shade match 87
    $46SephoraSephora$14 less (23%)

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Retailer shade note: light - neutral, slightly cool

    Medium confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    Infallible Cushion Foundation

    260 Warm
    Shade match 96
    $19.99Ulta BeautyUlta Beauty(product price)$40.01 less (67%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    48
    Wear & performance
    52
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines · No SPF

    High confidence· Digital match

    View match
  17. #19 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    27 Medium Warm
    Shade match 95
    $38SephoraSephora$22 less (37%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Matte rather than radiant finishDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    95
    Finish & visual result
    48
    Wear & performance
    64
    Skin suitability
    56

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin · No SPF

    Retailer shade note: warm peach

    High confidence· Digital match

    View match
  18. #20 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC45
    Shade match 97
    $39SephoraSephora$21 less (35%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    35
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin · No SPF

    Retailer shade note: bronze with golden undertone for dark skin

    High confidence· Digital match

    View match
  19. #21 · L'Oréal Paris

    Infallible Cushion Foundation

    257 Warm
    Shade match 94
    $19.99Ulta BeautyUlta Beauty(product price)$40.01 less (67%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    48
    Wear & performance
    52
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines · No SPF

    High confidence· Digital match

    View match
  20. #22 · Maybelline

    Super Stay Lumi-Matte Foundation

    312
    Shade match 97
    $15.99Ulta BeautyUlta Beauty(product price)$44.01 less (73%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim transfer resistance

    Differences: Matte rather than radiant finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    43
    Wear & performance
    47
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol · No SPF

    Retailer shade note: warm undertones

    Medium confidence· Digital match

    View match
  21. #23 · SIIA Cosmetics

    Flawless Glow Cushion Foundation

    L08 Sand
    Shade match 85
    $25Ulta BeautyUlta Beauty(product price)$35 less (58%)

    Matches: Very close colourClaims a lightweight feel

    Differences: Luminous rather than radiant finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Luminous finish

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Medium confidence· Digital match

    View match
  22. #24 · CoverGirl

    Simply Ageless Skin Perfector Essence Foundation

    Medium
    Shade match 93
    $21.49Ulta BeautyUlta Beauty$38.51 less (64%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a skin-like finish

    Differences: Natural rather than radiant finishLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    54
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Medium confidence· Digital match

    View match
  23. #25 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Neutral Tan
    Shade match 87
    $39SephoraSephora$21 less (35%)

    Matches: Very close colour

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    58
    Wear & performance
    53
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: light brown shade with neutral undertones

    Medium confidence· Digital match

    View match
  24. #26 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    25 Medium Neutral
    Shade match 91
    $38SephoraSephora$22 less (37%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Matte rather than radiant finishDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    91
    Finish & visual result
    48
    Wear & performance
    64
    Skin suitability
    56

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin · No SPF

    Retailer shade note: neutral peach

    High confidence· Digital match

    View match
  25. #27 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC25
    Shade match 99
    $39SephoraSephora$21 less (35%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim transfer resistance

    Differences: Matte rather than radiant finishFull rather than medium coverageNot marketed for dry/combination skin

    Score details
    Shade match
    99
    Finish & visual result
    34
    Wear & performance
    63
    Skin suitability
    30

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · Not marketed for dry/combination skin

    Retailer shade note: light medium with golden peach undertones

    High confidence· Digital match

    View match
  26. #28 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    235 Medium Light
    Shade match 80
    $14.99TargetTarget$45.01 less (75%)

    Matches: Same medium coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    90

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF

    Low confidence· Digital match

    View match
  27. #29 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    250 Radiant Sand
    Shade match 91
    $14.99TargetTarget$45.01 less (75%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim transfer resistance

    Differences: Matte rather than radiant finishFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    34
    Wear & performance
    67
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  28. #30 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$30 less (50%)

    Matches: Claims a skin-like finishClaims a lightweight feel

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    80
    Finish & visual result
    68
    Wear & performance
    51
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Low confidence· Digital match

    View match
  29. #31 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW18
    Shade match 97
    $39SephoraSephora$21 less (35%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim transfer resistance

    Differences: Matte rather than radiant finishFull rather than medium coverageNot marketed for dry/combination skin

    Score details
    Shade match
    97
    Finish & visual result
    34
    Wear & performance
    63
    Skin suitability
    30

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · Not marketed for dry/combination skin

    Retailer shade note: light medium with warm peachy undertones

    High confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 9 (Medium light · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW18

    • Very close colour
    • Medium light · Warm · peach undertone

    $30

    SephoraView at Sephora
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Fawn 4.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Fawn 4.5

    • Very close colour
    • Medium light · Warm · golden undertone

    $39

    SephoraView at Sephora
  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W1

    • Very close colour
    • Medium light · Warm undertone

    $34

    SephoraView at Sephora
  4. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Looks identical
    • Medium light

    $10.99

    Ulta BeautyView at Ulta Beauty
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Close colour
    • Medium · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Close colour
    • Medium light · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Dewy + Smooth Foundation in 240 Golden Beige, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 9. Every attribute compared, with its share of the score.

ComparedYour shade9Closest shade match240 Golden BeigeScore
Shade match55% of overall99
Colour99#e5a06f#e4a06eLooks identicalColour difference 0.4 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.2
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · peachWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared82
Finish100RadiantRadiantSameSame radiant finish
Coverage60MediumLightSome differenceLight coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall67
Skin type67Normal, dry, combinationDry, normalBoth marketed for normal/​dry skin
Overall match 84/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Dewy + Smooth Foundation in 240 Golden Beige.

Same or better

  • $50.88 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same radiant finish
  • Claims a lightweight feel

Different

  • Light rather than medium coverage
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Not marketed for combination skin
  • SPF 18 instead of SPF 30

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30SPF 18
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Juvia's Place I am Magic Natural Radiance Foundation in 630 Capri, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 9. Every attribute compared, with its share of the score.

ComparedYour shade9Closest overall alternative630 CapriScore
Shade match55% of overall92
Colour94#e5a06f#dfa075Very close colourColour difference 1.7 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.8
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone85Warm · peachNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared53
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 88/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 630 Capri.

Same or better

  • $36 less
  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same radiant finish
  • Same medium coverage

Different

  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Maybelline Fit Me Dewy + Smooth Foundation 240 Golden Beige

Best price
$9.12WalmartWalmart
$50.88 less (85%)

Your shade $60 at Sephora

WalmartView at Walmart

Closest overall alternative

Juvia's Place I am Magic Natural Radiance Foundation 630 Capri

Match price
$24Ulta BeautyUlta Beauty
$36 less (60%)

Your shade $60 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.