Illusion Luminous Glow Foundation SPF 30 16 dupes and alternatives Hourglass
4.7 (820)·Medium · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$24Ulta Beauty(product price)$36 less (60%)3.9 (396)
Matches: Very close colour· Same radiant finish· Same medium coverage
Differences: Neutral rather than warm undertone· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
85
Finish & visual result
100
Wear & performance
53
Skin suitability
84
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF
$53Ulta Beauty(product price)$7 less (12%)4.5 (10,601)
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Natural rather than radiant finish· Does not claim not settling into lines· Not marketed for dry skin
Score details
Shade match
95
Finish & visual result
76
Wear & performance
55
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium with warm golden undertones
Matches: Very close colour· Similar undertone (neutral vs warm)· Claims a blurring effect
Differences: Natural rather than radiant finish· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
70
Wear & performance
61
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
$49Ulta Beauty(product price)$11 less (18%)4.3 (600)
Matches: Near-identical swatch colour· Same warm undertone· Both claim 12-hour wear
Differences: Natural rather than radiant finish· Light rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
97
Finish & visual result
58
Wear & performance
70
Skin suitability
60
Looks identical · Natural · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than medium coverage · Does not claim transfer resistance · Not marketed for normal skin
$42Ulta Beauty(product price)$18 less (30%)4.4 (38)
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim 12-hour wear
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Buildable rather than medium coverage
Score details
Shade match
90
Finish & visual result
70
Wear & performance
61
Skin suitability
84
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
$13.99Ulta Beauty(product price)$46.01 less (77%)4.3 (33,167)
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Natural rather than radiant finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
68
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
$12.59$17.99Ulta Beauty$47.41 less (79%)4.2 (5,328)
Matches: Very close colour· Similar undertone (neutral vs warm)· Same radiant finish
Differences: Full rather than medium coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
79
Wear & performance
38
Skin suitability
84
Very close colour · Radiant · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol · No SPF
$8.75Ulta Beauty(product price)$51.25 less (85%)5.0 (3)
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Light rather than medium coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
67
Wear & performance
40
Skin suitability
50
Very close colour · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Matches: Very close colour· Same warm undertone· Claims a skin-like finish
Differences: Matte rather than radiant finish· Full rather than medium coverage· Not marketed for dry/combination skin
Score details
Shade match
95
Finish & visual result
42
Wear & performance
67
Skin suitability
28
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · Not marketed for dry/combination skin · Contains drying alcohol · No SPF
Retailer shade note: Medium-Deep with Golden Undertones
Matches: Near-identical swatch colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than warm undertone· Matte rather than radiant finish· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
50
Wear & performance
65
Skin suitability
60
Looks identical · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol · No SPF
Differences: Slightly lighter· Natural rather than radiant finish· No long-wear claim
Score details
Shade match
80
Finish & visual result
76
Wear & performance
40
Skin suitability
90
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Matte rather than radiant finish· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
50
Wear & performance
38
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than radiant finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: medium skin with warm undertones
$55Ulta Beauty(product price)$5 less (8%)4.5 (946)
Matches: Near-identical swatch colour· Same warm undertone· Same medium coverage
Differences: Matte rather than radiant finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
97
Finish & visual result
48
Wear & performance
40
Skin suitability
33
Looks identical · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/dry skin · No SPF
The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 16 (Medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
R.E.M. Beauty Sweetener Foundation in medium 8 g, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 16. Every attribute compared, with its share of the score.
ComparedYour shade16Closest shade matchmedium 8 gHow they compareScore
Shade match55% of overall99
Colour60%98#d99264#d99467Looks identicalColour difference 0.6 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.7
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared50
Finish35%12RadiantMatteDifferentMatte finish rather than radiant
Coverage30%100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared57
Longevity30%4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall33
Skin type100%33Normal, dry, combinationCombinationBoth marketed for combination skin
Overall match 77/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in P6, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 16. Every attribute compared, with its share of the score.
ComparedYour shade16Closest overall alternativeP6How they compareScore
Shade match55% of overall94
Colour60%90#d99264#e2935dVery close colourColour difference 2.3 (0 is identical)
Depth15%97MediumMediumSameDepth difference: 1.7
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared70
Longevity30%7012-hour wear18-hour wearSome difference18-hour wear claimed against 12-hour wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, combinationNormal, dry, sensitiveBoth marketed for normal/dry skin
Overall match 87/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$2 less (3%)
