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Illusion Luminous Glow Foundation SPF 30 12 dupes and alternatives Hourglass

Medium · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Clinique Stay-Matte Sheer Pressed Powder Foundation Stay Honey Wheat

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Hourglass
12Change shade
Depth and undertone: Medium · Warm · peach
Finish and coverage: Radiant · Medium coverage
The match
Clinique
Stay Honey Wheat
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Light coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$41Ulta BeautyUlta Beauty
$19 less (32%)

Your shade $60 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Juvia's Place I am Magic Natural Radiance Foundation 530 Ibiza

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Hourglass
12Change shade
Depth and undertone: Medium · Warm · peach
Finish and coverage: Radiant · Medium coverage
The match
Juvia's Place
530 Ibiza
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Overall match
88out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
100
Wear (Wear & performance)
53
Skin (Skin suitability)
84
Best price
$14.40Ulta BeautyUlta Beauty
$45.60 less (76%)

Your shade $60 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 96
    $58SephoraSephora$2 less (3%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Does not claim transfer resistanceDoes not claim not settling into linesNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    57
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Retailer shade note: medium with golden undertones

    High confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Studio Radiance Skin Tint Stick

    MEDIUM 2
    Shade match 98
    $38SephoraSephora$22 less (37%)

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageNot marketed for combination skinNo SPF

    Score details
    Shade match
    98
    Finish & visual result
    72
    Wear & performance
    72
    Skin suitability
    67

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Light rather than medium coverage · Not marketed for combination skin · No SPF

    Retailer shade note: medium with golden undertones

    High confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Studio Radiance Skin Tint Stick

    MEDIUM 3
    Shade match 96
    $38SephoraSephora$22 less (37%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageNot marketed for combination skinNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    72
    Wear & performance
    72
    Skin suitability
    67

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Light rather than medium coverage · Not marketed for combination skin · No SPF

    Retailer shade note: medium with golden peach undertones

    High confidence· Digital match

    View match
  4. #6 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Tan Neutral
    Shade match 88
    $42Ulta BeautyUlta Beauty(product price)$18 less (30%)

    Matches: Near-identical swatch colourSame radiant finishBoth claim transfer resistance

    Differences: Neutral rather than warm undertoneFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · Does not claim not settling into lines · No SPF

    Retailer shade note: medium tan with neutral to golden undertone for medium to light tan skin

    Medium confidence· Digital match

    View match
  5. Shade match 96
    $53Ulta BeautyUlta Beauty(product price)$7 less (12%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium with warm golden undertones

    High confidence· Digital match

    View match
  6. Shade match 90
    $63Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourBoth claim transfer resistanceClaims a lightweight feel

    Differences: Luminous rather than radiant finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    84

    Looks identical · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  7. #9 · Armani Beauty

    Luminous Silk Foundation

    6.25
    Shade match 96
    $69SephoraSephoraCosts $9 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for combination skinContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    67
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: medium, warm peach

    High confidence· Digital match

    View match
  8. Shade match 88
    $63Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourBoth claim transfer resistanceClaims a lightweight feel

    Differences: Luminous rather than radiant finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    490 Golden Amber
    Shade match 98
    $18.99Ulta BeautyUlta Beauty(product price)$41.01 less (68%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim transfer resistance

    Differences: Natural rather than radiant finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    67
    Wear & performance
    46
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. #12 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    5W
    Shade match 96
    $35Ulta BeautyUlta Beauty(product price)$25 less (42%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishLight rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    75
    Skin suitability
    67

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin · No SPF

    Retailer shade note: medium with warm peachy undertones

    High confidence· Digital match

    View match
  11. #13 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium 15
    Shade match 88
    $69SephoraSephoraCosts $9 more

    Matches: Near-identical swatch colourSame radiant finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol · No SPF

    Retailer shade note: medium with golden neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 96
    $40SephoraSephora$20 less (33%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishLight rather than medium coverageNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    79
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage · No SPF

    Retailer shade note: medium with warm yellow undertone

    High confidence· Digital match

    View match
  13. Shade match 92
    $48SephoraSephora$12 less (20%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Natural rather than radiant finishNot marketed for dry skinNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    68
    Wear & performance
    73
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for dry skin · No SPF

    Retailer shade note: for medium skintones with neutral peach undertones

    High confidence· Digital match

    View match
  14. #16 · NARS

    Natural Radiant Longwear Foundation

    Huahine - Medium Dark 2.6
    Shade match 90
    $55SephoraSephora$5 less (8%)

    Matches: Near-identical swatch colourBoth claim 16-hour wearBoth claim transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · No SPF

    Retailer shade note: MD2.6 - medium-deep with neutral undertones

    High confidence· Digital match

    View match
  15. #17 · Tarte

    Timeless Hydrating Foundation

    42S Tan Sand
    Shade match 92
    $42Ulta BeautyUlta Beauty$18 less (30%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Medium confidence· Digital match

    View match
  16. #18 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    31 Medium Neutral
    Shade match 86
    $8Ulta BeautyUlta Beauty(product price)$52 less (87%)

    Matches: Very close colourSame medium coverageBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    65
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Does not claim transfer resistance · No SPF

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  17. Shade match 92
    $12.59$17.99Ulta BeautyUlta Beauty$47.41 less (79%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    38
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  18. #20 · ILIA

    Super Serum Skin Tint SPF 40

    Porto Ferro ST10
    Shade match 96
    $48SephoraSephora$12 less (20%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: Medium with warm undertones

    Medium confidence· Digital match

    View match
  19. Shade match 92
    $39Ulta BeautyUlta Beauty(product price)$21 less (35%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Natural rather than radiant finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W5.5 Warm Medium
    Shade match 96
    $13.99Ulta BeautyUlta Beauty(product price)$46.01 less (77%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Medium confidence· Digital match

    View match
  21. #23 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Medium 150 N
    Shade match 88
    $49SephoraSephora$11 less (18%)

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    68
    Wear & performance
    65
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Does not claim transfer resistance · Contains drying alcohol · No SPF

    Retailer shade note: medium with neutral undertones

    High confidence· Digital match

    View match
  22. #24 · Haleys Beauty

    Re-form Luminous Skin Foundation

    5.00 Medium/Tan - Warm
    Shade match 95
    $39Ulta BeautyUlta Beauty$21 less (35%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Does not claim transfer resistanceDoes not claim not settling into linesNot marketed for normal/dry/combination skin

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    0

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/dry/combination skin · No SPF

    Retailer shade note: 5.00 Medium/Tan - Warm

    Medium confidence· Digital match

    View match
  23. #25 · NARS

    Natural Radiant Longwear Foundation

    Cadiz - Medium Dark 3
    Shade match 87
    $55SephoraSephora$5 less (8%)

    Matches: Very close colourBoth claim 16-hour wearBoth claim transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · No SPF

    Retailer shade note: MD3 - medium-deep with neutral undertones, and a golden tone

    High confidence· Digital match

    View match
  24. #26 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    27W Peach Tan
    Shade match 95
    $24Ulta BeautyUlta Beauty$36 less (60%)

    Matches: Very close colourSame warm undertoneClaims a lightweight feel

    Differences: Natural rather than radiant finishFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: medium with yellow undertones

    Medium confidence· Digital match

    View match
  25. #27 · ILIA

    True Skin Serum Foundation

    Aran SF.6.5
    Shade match 92
    $56SephoraSephora$4 less (7%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Natural rather than radiant finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    68
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · No SPF

    Retailer shade note: medium with neutral peach undertones

    High confidence· Digital match

    View match
  26. #28 · Clinique

    Daily Calm Makeup Balm Foundation

    Light Medium 3
    Shade match 92
    $49Ulta BeautyUlta Beauty$11 less (18%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Medium confidence· Digital match

    View match
  27. Shade match 98
    $40SephoraSephora$20 less (33%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishLight rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    54
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry skin · No SPF

    Retailer shade note: medium with warm golden tones

    High confidence· Digital match

    View match
  28. #30 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F11.5C
    Shade match 97
    $14Ulta BeautyUlta Beauty(product price)$46 less (77%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    50
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Retailer shade note: medium or tan skin tones with a warm red undertone

    Medium confidence· Digital match

    View match
  29. Shade match 87
    $49SephoraSephora$11 less (18%)

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: for darker medium skin with neutral undertones

    High confidence· Digital match

    View match
  30. #32 · Ulta Beauty Collection

    Complexion Crush Foundation

    Tan Peach
    Shade match 98
    $16Ulta BeautyUlta Beauty(product price)$44 less (73%)

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Matte rather than radiant finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    48
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 12 (Medium · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $12

  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Toasted Almond 5.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Toasted Almond 5.3 Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $31

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC30

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC30

    • Looks identical
    • Medium light · Warm · golden undertone

    $30

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4W

    • Very close colour
    • Medium · Warm · golden undertone

    $38

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Dune 7.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Dune 7.5

    • Very close colour
    • Medium light · Warm · golden undertone

    $39

  6. Rare Beauty Liquid Touch Brightening Concealer

    380W

    Rare Beauty Liquid Touch Brightening Concealer, shade 380W

    • Very close colour
    • Medium · Warm · golden undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Clinique Stay-Matte Sheer Pressed Powder Foundation in Stay Honey Wheat, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 12. Every attribute compared, with its share of the score.

ComparedYour shade12Closest shade matchStay Honey WheatScore
Shade match55% of overall99
Colour98#d69766#d59565Looks identicalColour difference 0.7 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.9
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared34
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage60MediumLightSome differenceLight coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combinationCombination, dry, oilyBoth marketed for dry/​combination skin
Overall match 73/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Stay-Matte Sheer Pressed Powder Foundation in Stay Honey Wheat.

Same or better

  • $19 less
  • Near-identical swatch colour
  • Same warm undertone
  • Claims a lightweight feel

Different

  • Matte finish instead of radiant
  • Light rather than medium coverage
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Not marketed for normal skin
  • No SPF

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapWater-based vs powder-based; silicone high vs high

Why the closest overall alternative works

Juvia's Place I am Magic Natural Radiance Foundation in 530 Ibiza, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 12. Every attribute compared, with its share of the score.

ComparedYour shade12Closest overall alternative530 IbizaScore
Shade match55% of overall92
Colour93#d69766#db9c67Very close colourColour difference 1.8 (0 is identical)
Depth96MediumMedium lightCloseDepth difference: 2.5
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone85Warm · peachNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared53
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 88/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 530 Ibiza.

Same or better

  • $45.60 less
  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same radiant finish
  • Same medium coverage

Different

  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Clinique Stay-Matte Sheer Pressed Powder Foundation Stay Honey Wheat

Best price
$41Ulta BeautyUlta Beauty
$19 less (32%)

Your shade $60 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Juvia's Place I am Magic Natural Radiance Foundation 530 Ibiza

Best price
$14.40Ulta BeautyUlta Beauty
$45.60 less (76%)

Your shade $60 at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.