Illusion Luminous Glow Foundation SPF 30 19 dupes and alternatives Hourglass
4.7 (820)·Medium tan · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$24Ulta Beauty(product price)$36 less (60%)3.9 (396)
Matches: Very close colour· Same radiant finish· Same medium coverage
Differences: Neutral rather than olive undertone· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
100
Wear & performance
53
Skin suitability
84
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than olive undertone · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF
$24Ulta Beauty(product price)$36 less (60%)3.9 (396)
Matches: Very close colour· Same radiant finish· Same medium coverage
Differences: Neutral rather than olive undertone· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
85
Finish & visual result
100
Wear & performance
53
Skin suitability
84
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than olive undertone · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF
Matches: Near-identical swatch colour· Same medium coverage· Claims a skin-like finish
Differences: Warm rather than olive undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
68
Wear & performance
65
Skin suitability
100
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than radiant finish · Does not claim transfer resistance · Contains drying alcohol · No SPF
Matches: Very close colour· Same radiant finish· Same medium coverage
Differences: Warm rather than olive undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
89
Wear & performance
40
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than olive undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol · No SPF
Retailer shade note: medium with golden red undertones
Matches: Very close colour· Same radiant finish· Both claim 12-hour wear
Differences: Warm rather than olive undertone· Light rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
82
Wear & performance
66
Skin suitability
50
Very close colour · Radiant · Light coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Warm rather than olive undertone · Light rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance
Matches: Very close colour· Same radiant finish· Claims a lightweight feel
Differences: Warm rather than olive undertone· Light rather than medium coverage· No long-wear claim
Score details
Shade match
88
Finish & visual result
91
Wear & performance
40
Skin suitability
100
Very close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than olive undertone · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: for tan skin with warm undertones
$14Ulta Beauty(product price)$46 less (77%)4.1 (33)
Matches: Near-identical swatch colour· Same radiant finish· Claims a skin-like finish
Differences: Warm rather than olive undertone· Light rather than medium coverage· No long-wear claim
Score details
Shade match
92
Finish & visual result
79
Wear & performance
40
Skin suitability
84
Looks identical · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Warm rather than olive undertone · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
$55Ulta Beauty(product price)$5 less (8%)3.8 (6,285)
Matches: Very close colour· Both claim 16-hour wear· Both claim transfer resistance
Differences: Warm rather than olive undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
67
Wear & performance
68
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: MD3.6 - Medium-deep to deep with warm undertones, and a red tone
Matches: Very close colour· Both claim 16-hour wear· Both claim transfer resistance
Differences: Neutral rather than olive undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
67
Wear & performance
68
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: MD3.3 - medium-deep to deep with neutral undertones
Matches: Very close colour· Same radiant finish· Same medium coverage
Differences: Neutral rather than olive undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
83
Finish & visual result
100
Wear & performance
40
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than olive undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium skin with neutral undertones
$49Ulta Beauty(product price)$11 less (18%)4.3 (600)
Matches: Near-identical swatch colour· Both claim 12-hour wear· Both claim not settling into lines
Differences: Warm rather than olive undertone· Natural rather than radiant finish· Light rather than medium coverage
Score details
Shade match
92
Finish & visual result
58
Wear & performance
70
Skin suitability
60
Looks identical · Natural · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than radiant finish · Light rather than medium coverage · Does not claim transfer resistance · Not marketed for normal skin
$25Ulta Beauty(product price)$35 less (58%)4.2 (812)
Matches: Near-identical swatch colour· Same medium coverage· Claims a skin-like finish
Differences: Neutral rather than olive undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
68
Wear & performance
51
Skin suitability
90
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Retailer shade note: medium deep with neutral undertones
$42Ulta Beauty(product price)$18 less (30%)4.4 (38)
Matches: Very close colour· Claims a blurring effect· Both claim 12-hour wear
Differences: Neutral rather than olive undertone· Natural rather than radiant finish· Buildable rather than medium coverage
Score details
Shade match
86
Finish & visual result
70
Wear & performance
61
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
$55Ulta Beauty(product price)$5 less (8%)4.3 (6,795)
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than olive undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
70
Wear & performance
51
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Retailer shade note: MD3.5 - medium-deep to deep with neutral undertones
Matches: Very close colour· Same radiant finish· Claims a blurring effect
Differences: Warm rather than olive undertone· Light rather than medium coverage· No long-wear claim
Score details
Shade match
92
Finish & visual result
74
Wear & performance
40
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Warm rather than olive undertone · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: Medium-deep with golden undertones
Matches: Near-identical swatch colour· Same radiant finish· Claims a blurring effect
Differences: Neutral rather than olive undertone· Light rather than medium coverage· No long-wear claim
Score details
Shade match
89
Finish & visual result
74
Wear & performance
40
Skin suitability
60
Looks identical · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than olive undertone · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: Medium-deep with neutral warm under
Differences: Neutral rather than olive undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
89
Finish & visual result
58
Wear & performance
53
Skin suitability
84
Looks identical · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance
Matches: Very close colour· Same radiant finish· Claims a skin-like finish
Differences: Neutral rather than olive undertone· Light rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
84
Finish & visual result
67
Wear & performance
51
Skin suitability
100
Very close colour · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than olive undertone · Light rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Retailer shade note: medium-tan with neutral undertones
Matches: Near-identical swatch colour· Claims a blurring effect· Claims a lightweight feel
Differences: Warm rather than olive undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
93
Finish & visual result
43
Wear & performance
51
Skin suitability
33
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than olive undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/combination skin · No SPF
The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 19 (Medium tan · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Rare Beauty True to Myself Natural Matte Longwear Foundation in 34 Medium Deep Warm, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 19. Every attribute compared, with its share of the score.
ComparedYour shade19Closest shade match34 Medium Deep WarmHow they compareScore
Shade match55% of overall98
Colour60%97#d0844d#d28750Looks identicalColour difference 0.9 (0 is identical)
Overall match 78/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 332, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 19. Every attribute compared, with its share of the score.
ComparedYour shade19Closest overall alternative332How they compareScore
Shade match55% of overall87
Colour60%87#d0844d#c58555Very close colourColour difference 2.7 (0 is identical)
Overall match 88/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$36 less (60%)
