Illusion Luminous Glow Foundation SPF 30 14 dupes and alternatives Hourglass
4.7 (820)·Medium · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$16Ulta Beauty(product price)$44 less (73%)4.3 (2,230)
Matches: Very close colour· Same radiant finish
Differences: Warm rather than olive undertone· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
82
Wear & performance
53
Skin suitability
90
Very close colour · Radiant · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Warm rather than olive undertone · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Near-identical swatch colour· Same medium coverage· Claims a skin-like finish
Differences: Neutral rather than olive undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
68
Wear & performance
65
Skin suitability
100
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Does not claim transfer resistance · Contains drying alcohol · No SPF
Retailer shade note: medium with neutral undertones
Matches: Near-identical swatch colour· Both claim not settling into lines
Differences: Warm rather than olive undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
94
Finish & visual result
43
Wear & performance
70
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Warm rather than olive undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: for medium to tan skin with warm undertones
The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 14 (Medium · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
ILIA Super Serum Skin Tint SPF 40 in Morgat ST11.5, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 14. Every attribute compared, with its share of the score.
ComparedYour shade14Closest shade matchMorgat ST11.5How they compareScore
Shade match55% of overall96
Colour60%93#ce9668#d0945fVery close colourColour difference 1.8 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.6
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared74
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%60MediumLightSome differenceLight coverage rather than medium
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity30%4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, combinationNormal, dry, sensitiveBoth marketed for normal/dry skin
Overall match 80/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
e.l.f. Cosmetics Soft Glam Satin Foundation in 33 Medium Warm, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 14. Every attribute compared, with its share of the score.
ComparedYour shade14Closest overall alternative33 Medium WarmHow they compareScore
Shade match55% of overall91
Colour60%95#ce9668#cb9162Looks identicalColour difference 1.5 (0 is identical)
Depth15%96MediumMediumSameDepth difference: 2.4
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Overall match 83/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$44 less (73%)
