Illusion Luminous Glow Foundation SPF 30 1 dupes and alternatives Hourglass
4.7 (820)·Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$42Ulta Beauty(product price)$18 less (30%)4.4 (38)
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than radiant finish· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
70
Wear & performance
61
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Matches: Near-identical swatch colour· Same radiant finish· Claims a lightweight feel
Differences: Slightly cooler undertone· Light rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
82
Wear & performance
51
Skin suitability
100
Looks identical · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Light rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than radiant finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
70
Wear & performance
40
Skin suitability
67
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry skin · No SPF
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Slightly warmer undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
70
Wear & performance
51
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol · No SPF
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than radiant finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
64
Wear & performance
40
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry skin
The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 1 (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Too Faced Born This Way Soft Matte Foundation in Swan, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 1. Every attribute compared, with its share of the score.
ComparedYour shade1Closest shade matchSwanHow they compareScore
Shade match55% of overall98
Colour60%98#f8cba9#f7c8a6Looks identicalColour difference 0.8 (0 is identical)
Depth15%98FairFairSameDepth difference: 1.2
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared50
Finish35%12RadiantMatteDifferentMatte finish rather than radiant
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall51
Longevity30%3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type100%60Normal, dry, combinationNormal, combination, oilyBoth marketed for normal/combination skin
Overall match 77/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Polite Society More Than a Pretty Face Skin-Caring Foundation in Fair Cool, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 1. Every attribute compared, with its share of the score.
ComparedYour shade1Closest overall alternativeFair CoolHow they compareScore
Shade match55% of overall88
Colour60%95#f8cba9#f2c9a7Looks identicalColour difference 1.4 (0 is identical)
Depth15%98FairFairSameDepth difference: 1.5
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Overall match 84/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$18 less (30%)
