Illusion Luminous Glow Foundation SPF 30 18 dupes and alternatives Hourglass
4.7 (820)·Medium tan · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim not settling into lines
Differences: Matte rather than radiant finish· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
43
Wear & performance
70
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: for tan skin with warm neutral undertones
$35Ulta Beauty(product price)$25 less (42%)4.5 (732)
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Matte rather than radiant finish· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
94
Finish & visual result
50
Wear & performance
57
Skin suitability
33
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than radiant finish · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/dry skin · No SPF
The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 18 (Medium tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
R.E.M. Beauty Sweetener Foundation in tan 4 g, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 18. Every attribute compared, with its share of the score.
ComparedYour shade18Closest shade matchtan 4 gHow they compareScore
Shade match55% of overall97
Colour60%95#c77f56#c88256Looks identicalColour difference 1.4 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared50
Finish35%12RadiantMatteDifferentMatte finish rather than radiant
Coverage30%100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared57
Longevity30%4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall33
Skin type100%33Normal, dry, combinationCombinationBoth marketed for combination skin
Overall match 76/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Laura Mercier Real Flawless Feather Matte Powder Foundation in 4W Crème Brûlée, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 18. Every attribute compared, with its share of the score.
ComparedYour shade18Closest overall alternative4W Crème BrûléeHow they compareScore
Shade match55% of overall95
Colour60%92#c77f56#c77b56Very close colourColour difference 1.9 (0 is identical)
Overall match 81/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$46 less (77%)
Sephora
