Illusion Luminous Glow Foundation SPF 30 12 dupes and alternatives Hourglass
4.7 (820)·Medium · Warm · peach undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Both claim 16-hour wear· Both claim transfer resistance
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
90
Finish & visual result
67
Wear & performance
68
Skin suitability
100
Looks identical · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: MD2.6 - medium-deep with neutral undertones
$12.59$17.99Ulta Beauty$47.41 less (79%)4.2 (5,328)
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Same radiant finish
Differences: Full rather than medium coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
79
Wear & performance
38
Skin suitability
84
Looks identical · Radiant · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol · No SPF
Matches: Very close colour· Both claim 16-hour wear· Both claim transfer resistance
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
67
Wear & performance
68
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: MD3 - medium-deep with neutral undertones, and a golden tone
Matches: Very close colour· Same warm undertone· Claims a lightweight feel
Differences: Natural rather than radiant finish· Full rather than medium coverage· No long-wear claim
Score details
Shade match
95
Finish & visual result
67
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: medium with yellow undertones
The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 12 (Medium · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris Infallible 32H Fresh Wear Foundation in 490 Golden Amber, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 12. Every attribute compared, with its share of the score.
ComparedYour shade12Closest shade match490 Golden AmberHow they compareScore
Shade match55% of overall98
Colour60%97#d69766#d29769Looks identicalColour difference 1.0 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.6
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 82/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Polite Society More Than a Pretty Face Skin-Caring Foundation in Medium Tan Neutral, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 12. Every attribute compared, with its share of the score.
ComparedYour shade12Closest overall alternativeMedium Tan NeutralHow they compareScore
Shade match55% of overall88
Colour60%96#d69766#d99a6cLooks identicalColour difference 1.2 (0 is identical)
Overall match 85/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$5 less (8%)
