Illusion Luminous Glow Foundation SPF 30 14 dupes and alternatives Hourglass
4.7 (820)·Medium · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same medium coverage· Claims a skin-like finish
Differences: Neutral rather than olive undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
68
Wear & performance
65
Skin suitability
100
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Does not claim transfer resistance · Contains drying alcohol · No SPF
Retailer shade note: medium with neutral undertones
Matches: Very close colour· Same radiant finish· Same medium coverage
Differences: Neutral rather than olive undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
89
Wear & performance
40
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than olive undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol · No SPF
Retailer shade note: medium with golden neutral undertones
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Warm rather than olive undertone· Natural rather than radiant finish· Not marketed for combination skin
Score details
Shade match
91
Finish & visual result
70
Wear & performance
67
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than radiant finish · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol · No SPF
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Warm rather than olive undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
70
Wear & performance
51
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Retailer shade note: MD1 - medium to medium-deep with warm undertones
Matches: Near-identical swatch colour· Same medium coverage
Differences: Warm rather than olive undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
76
Wear & performance
38
Skin suitability
84
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF
Retailer shade note: medium skin with golden undertones
Matches: Near-identical swatch colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than olive undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
70
Wear & performance
51
Skin suitability
100
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: for darker medium skin with neutral undertones
The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 14 (Medium · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Urban Decay Face Bond Self Setting Waterproof Foundation in 19, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 14. Every attribute compared, with its share of the score.
ComparedYour shade14Closest shade match19How they compareScore
Shade match55% of overall98
Colour60%97#ce9668#d09568Looks identicalColour difference 1.0 (0 is identical)
Depth15%100MediumMediumSameDepth difference: 0.0
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared50
Finish35%12RadiantMatteDifferentMatte finish rather than radiant
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity30%7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type100%60Normal, dry, combinationNormal, combination, oilyBoth marketed for normal/combination skin
Overall match 79/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
e.l.f. Cosmetics Soft Glam Satin Foundation in 33 Medium Warm, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 14. Every attribute compared, with its share of the score.
ComparedYour shade14Closest overall alternative33 Medium WarmHow they compareScore
Shade match55% of overall91
Colour60%95#ce9668#cb9162Looks identicalColour difference 1.5 (0 is identical)
Depth15%96MediumMediumSameDepth difference: 2.4
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Overall match 83/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$12 less (20%)
