Illusion Luminous Glow Foundation SPF 30 22 dupes and alternatives Hourglass
4.7 (820)·Deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Claims a lightweight feel
Differences: Natural rather than radiant finish· Light rather than medium coverage· No long-wear claim
Score details
Shade match
92
Finish & visual result
67
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
$53Ulta Beauty(product price)$7 less (12%)4.5 (10,601)
Matches: Very close colour· Same medium coverage· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
76
Wear & performance
55
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep with neutral red undertones
Matches: Near-identical swatch colour· Both claim 16-hour wear· Both claim transfer resistance
Differences: Olive rather than cool undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
83
Finish & visual result
67
Wear & performance
68
Skin suitability
100
Looks identical · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Olive rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: D3 - deep with neutral undertones, and an olive tone
$42Ulta Beauty(product price)$18 less (30%)4.4 (38)
Matches: Very close colour· Claims a blurring effect· Both claim 12-hour wear
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Buildable rather than medium coverage
Score details
Shade match
84
Finish & visual result
70
Wear & performance
61
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
$59Ulta Beauty(product price)$1 less (2%)4.5 (1,349)
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
83
Finish & visual result
70
Wear & performance
66
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Matches: Very close colour· Same medium coverage· Claims a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· No long-wear claim
Score details
Shade match
86
Finish & visual result
76
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Matches: Very close colour· Same medium coverage· Claims a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· No long-wear claim
Score details
Shade match
85
Finish & visual result
76
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
$18.99Ulta Beauty(product price)$41.01 less (68%)4.4 (40,035)
Matches: Very close colour· Both claim transfer resistance· Claims colour stability
Differences: Natural rather than radiant finish· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
67
Wear & performance
46
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 22 (Deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Medium Deep Cool 4, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 22. Every attribute compared, with its share of the score.
ComparedYour shade22Closest matchMedium Deep Cool 4How they compareScore
Shade match55% of overall95
Colour60%92#93542e#8e5232Very close colourColour difference 2.0 (0 is identical)
Depth15%97DeepDeepSameDepth difference: 1.7
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type100%60Normal, dry, combinationCombination, dry, oilyBoth marketed for dry/combination skin
Overall match 80/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
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