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Illusion Luminous Glow Foundation SPF 30 22 dupes and alternatives Hourglass

Deep · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches vegan.

  • 28 matches have no vegan claim listed and are not shown.

Closest shade match: Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick 14 Deep

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Hourglass
22Change shade
Depth and undertone: Deep · Cool · rosy
Finish and coverage: Radiant · Medium coverage
The match
Charlotte Tilbury
14 Deep
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Light coverage
Shade match
87out of 100
Colour
93
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
$12 less (20%)

Your shade $60 at Sephora

SephoraView at Sephora

Closest overall alternative: Polite Society More Than a Pretty Face Skin-Caring Foundation Deep Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Hourglass
22Change shade
Depth and undertone: Deep · Cool · rosy
Finish and coverage: Radiant · Medium coverage
The match
Polite Society
Deep Neutral
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Full coverage
Overall match
83out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
91
Wear (Wear & performance)
61
Skin (Skin suitability)
84
Match price
$42Ulta BeautyUlta Beauty
$18 less (30%)

Your shade $60 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 83
    $59Ulta BeautyUlta Beauty(product price)$1 less (2%)

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    66
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Retailer shade note: deep mahogany

    Medium confidence· Digital match

    View match
  2. #4 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    50 Deep Warm
    Shade match 77
    $8Ulta BeautyUlta Beauty(product price)$52 less (87%)

    Matches: Very close colourSame medium coverageBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than radiant finishDoes not claim transfer resistance

    Score details
    Shade match
    77
    Finish & visual result
    76
    Wear & performance
    65
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Does not claim transfer resistance · No SPF

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 22 (Deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Very close colour
    • Deep · Cool undertone

    $16.99

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6.5N

    • Very close colour
    • Deep · Cool undertone

    $38

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW45

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW45

    • Very close colour
    • Deep · Cool undertone

    $30

  4. Tarte Shape Tape Full Coverage Matte Concealer

    57N rich

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich

    • Close colour
    • Deep · Cool undertone

    $32

  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6C1

    • Close colour
    • Deep · Cool undertone

    $34

  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6C

    • Close colour
    • Deep · Cool undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick in 14 Deep, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 22. Every attribute compared, with its share of the score.

ComparedYour shade22Closest shade match14 DeepScore
Shade match55% of overall87
Colour93#93542e#985532Very close colourColour difference 1.7 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.4
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone65Cool · rosyNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall67
Finish100RadiantRadiantSameSame radiant finish
Coverage60MediumLightSome differenceLight coverage rather than medium
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 77/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick in 14 Deep.

Same or better

  • $12 less
  • Very close colour
  • Same radiant finish
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims a lightweight feel

Different

  • Neutral rather than cool undertone
  • Light rather than medium coverage
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapWater-based vs oil-based; silicone high vs moderate

Why the closest overall alternative works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Deep Neutral, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 22. Every attribute compared, with its share of the score.

ComparedYour shade22Closest overall alternativeDeep NeutralScore
Shade match55% of overall85
Colour91#93542e#925938Very close colourColour difference 2.2 (0 is identical)
Depth97DeepDeepSameDepth difference: 1.7
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone65Cool · rosyNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall61
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 83/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Deep Neutral.

Same or better

  • $18 less
  • Very close colour
  • Same radiant finish
  • Full rather than medium coverage
  • Both claim transfer resistance
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Neutral rather than cool undertone
  • Does not claim not settling into lines
  • No SPF

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapBoth water-based; silicone high vs none

Where to buy

Closest shade match

Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick 14 Deep

Best price
$48SephoraSephora
$12 less (20%)

Your shade $60 at Sephora

SephoraView at Sephora

Closest overall alternative

Polite Society More Than a Pretty Face Skin-Caring Foundation Deep Neutral

Match price
$42Ulta BeautyUlta Beauty
$18 less (30%)

Your shade $60 at Sephora · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.