Illusion Luminous Glow Foundation SPF 30 23 dupes and alternatives Hourglass
4.7 (820)·Deep · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same radiant finish· Same medium coverage· Claims a blurring effect
Differences: Slightly lighter· Warm rather than olive undertone· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
89
Wear & performance
65
Skin suitability
33
Close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Warm rather than olive undertone · Does not claim not settling into lines · Not marketed for dry/combination skin · Contains listed fragrance · No SPF
Matches: Same radiant finish· Same medium coverage· Both claim 16-hour wear
Differences: Slightly lighter· Warm rather than olive undertone· Does not claim transfer resistance
Score details
Shade match
82
Finish & visual result
100
Wear & performance
54
Skin suitability
0
Close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Warm rather than olive undertone · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/dry/combination skin · No SPF
Matches: Very close colour· Same radiant finish· Claims a skin-like finish
Differences: Warm rather than olive undertone· Light rather than medium coverage· No long-wear claim
Score details
Shade match
90
Finish & visual result
73
Wear & performance
40
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than olive undertone · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Matches: Very close colour· Same medium coverage· Claims a skin-like finish
Differences: Warm rather than olive undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
68
Wear & performance
75
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than radiant finish · Does not claim transfer resistance · Not marketed for normal/dry/combination skin · No SPF
Matches: Very close colour· Same medium coverage· Claims a skin-like finish
Differences: Warm rather than olive undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
68
Wear & performance
75
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than radiant finish · Does not claim transfer resistance · Not marketed for normal/dry/combination skin · No SPF
$56Ulta Beauty(product price)$4 less (7%)4.3 (618)
Matches: Very close colour· Same radiant finish· Claims a skin-like finish
Differences: Neutral rather than olive undertone· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
79
Wear & performance
49
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than olive undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines
The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 23 (Deep · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Glossier Stretch Fluid Foundation for Buildable Coverage in Deep 1, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 23. Every attribute compared, with its share of the score.
ComparedYour shade23Closest shade matchDeep 1How they compareScore
Shade match55% of overall91
Colour60%94#84542b#7e522aVery close colourColour difference 1.5 (0 is identical)
Depth15%97DeepDeepSameDepth difference: 1.9
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type100%0Normal, dry, combinationSensitiveMarketed for different skin types
Overall match 78/100Shade match 91/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 11, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 23. Every attribute compared, with its share of the score.
ComparedYour shade23Closest overall alternative11How they compareScore
Shade match55% of overall85
Colour60%90#84542b#815332Very close colourColour difference 2.4 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.8
Retailer descriptionDeepDeep tanSome differenceRetailer descriptions one depth band apart
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type100%60Normal, dry, combinationNormal, dry, sensitiveBoth marketed for normal/dry skin
Overall match 84/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.