Illusion Luminous Glow Foundation SPF 30 23 dupes and alternatives Hourglass
4.7 (820)·Deep · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$56Ulta Beauty(product price)$4 less (7%)4.3 (618)
Matches: Very close colour· Same radiant finish· Claims a skin-like finish
Differences: Neutral rather than olive undertone· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
79
Wear & performance
49
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than olive undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines
The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 23 (Deep · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Instant Age Rewind Eraser Treatment Foundation in 360, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 23. Every attribute compared, with its share of the score.
ComparedYour shade23Closest shade match360How they compareScore
Shade match55% of overall89
Colour60%91#84542b#885129Very close colourColour difference 2.2 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.4
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared70
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared54
Longevity30%4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type100%0Normal, dry, combinationSensitiveMarketed for different skin types
Overall match 75/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Cocoa DG7, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 23. Every attribute compared, with its share of the score.
ComparedYour shade23Closest overall alternativeCocoa DG7How they compareScore
Shade match55% of overall88
Colour60%89#84542b#875a36Very close colourColour difference 2.4 (0 is identical)
Depth15%95DeepDeepSameDepth difference: 2.9
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Overall match 80/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$4 less (7%)
View at Sephora
