Illusion Luminous Glow Foundation SPF 30 24 dupes and alternatives Hourglass
4.7 (820)·Deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Neutral rather than cool undertone· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
100
Wear & performance
38
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: deep skin with neutral undertones
$56Ulta Beauty(product price)$4 less (7%)4.3 (618)
Matches: Very close colour· Same radiant finish· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
79
Wear & performance
49
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines
$42Ulta Beauty(product price)$18 less (30%)4.4 (38)
Matches: Very close colour· Claims a blurring effect· Both claim 12-hour wear
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Buildable rather than medium coverage
Score details
Shade match
87
Finish & visual result
70
Wear & performance
61
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 24 (Deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 52N Deep Neutral, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 24. Every attribute compared, with its share of the score.
ComparedYour shade24Closest match52N Deep NeutralHow they compareScore
Shade match55% of overall97
Colour60%96#854d2c#8a4f2dLooks identicalColour difference 1.2 (0 is identical)
Depth15%97DeepDeepSameDepth difference: 1.7
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Overall match 94/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.