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Illusion Luminous Glow Foundation SPF 30 24 dupes and alternatives Hourglass

Deep · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

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Fragrance-free3No drying alcohol3Vegan, applied. RemoveCruelty-free3Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, vegan, without talc.

  • 26 matches have no vegan claim listed and are not shown.

Closest shade match: RMS Beauty ReEvolve Natural Finish Foundation 111

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Hourglass
24Change shade
Depth and undertone: Deep · Cool · rosy
Finish and coverage: Radiant · Medium coverage
The match
RMS Beauty
111
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
88out of 100
Colour
96
Depth
97
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$59Ulta BeautyUlta Beauty
$1 less (2%)

Your shade $60 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: e.l.f. Cosmetics Soft Glam Satin Foundation 53 Deep Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Hourglass
24Change shade
Depth and undertone: Deep · Cool · rosy
Finish and coverage: Radiant · Medium coverage
The match
e.l.f. Cosmetics
53 Deep Neutral
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
80out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
76
Wear (Wear & performance)
65
Skin (Skin suitability)
90
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$52 less (87%)

Your shade $60 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    55 Deep Warm
    Shade match 80
    $8Ulta BeautyUlta Beauty(product price)$52 less (87%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than radiant finishDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    65
    Skin suitability
    90

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Does not claim transfer resistance · No SPF

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 24 (Deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6C

    • Looks identical
    • Deep · Cool undertone

    $31

    Ulta BeautyView at Ulta Beauty
  2. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Very close colour
    • Deep · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW45

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW45

    • Close colour
    • Deep · Cool undertone

    $30

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    24N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N

    • Looks identical
    • Deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Tarte Shape Tape Full Coverage Matte Concealer

    57N rich

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich

    • Close colour
    • Deep · Cool undertone

    $32

    SephoraView at Sephora
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6C1

    • Close colour
    • Deep · Cool undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

RMS Beauty ReEvolve Natural Finish Foundation in 111, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 24. Every attribute compared, with its share of the score.

ComparedYour shade24Closest shade match111Score
Shade match55% of overall88
Colour96#854d2c#8a4f2eLooks identicalColour difference 1.3 (0 is identical)
Depth97DeepDeepSameDepth difference: 1.7
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone65Cool · rosyNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared70
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared66
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 80/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To RMS Beauty ReEvolve Natural Finish Foundation in 111.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Same medium coverage
  • Claims a blurring effect
  • Both claim 12-hour wear

Different

  • Neutral rather than cool undertone
  • Natural finish instead of radiant
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

e.l.f. Cosmetics Soft Glam Satin Foundation in 53 Deep Neutral, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 24. Every attribute compared, with its share of the score.

ComparedYour shade24Closest overall alternative53 Deep NeutralScore
Shade match55% of overall85
Colour91#854d2c#865334Very close colourColour difference 2.1 (0 is identical)
Depth96DeepDeepSameDepth difference: 2.5
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone65Cool · rosyNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall90
Skin type90Normal, dry, combinationCombination, dry, normal, oilyBoth marketed for normal/​dry/​combination skin
Overall match 80/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 53 Deep Neutral.

Same or better

  • $52 less
  • Very close colour
  • Same medium coverage
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Neutral rather than cool undertone
  • Natural finish instead of radiant
  • Does not claim transfer resistance
  • No SPF

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

RMS Beauty ReEvolve Natural Finish Foundation 111

Match price
$59Ulta BeautyUlta Beauty
$1 less (2%)

Your shade $60 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

e.l.f. Cosmetics Soft Glam Satin Foundation 53 Deep Neutral

Match price
$8Ulta BeautyUlta Beauty
$52 less (87%)

Your shade $60 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.