Illusion Luminous Glow Foundation SPF 30 25 dupes and alternatives Hourglass
4.7 (820)·Very deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same neutral undertone· Same radiant finish
Differences: Light rather than medium coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
91
Wear & performance
40
Skin suitability
84
Looks identical · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than radiant finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
70
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry skin · No SPF
Retailer shade note: Very deep with neutral undertones
$38Ulta Beauty(product price)$22 less (37%)4.8 (950)
Matches: Near-identical swatch colour· Same neutral undertone· Claims a skin-like finish
Differences: Light-medium rather than medium coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
76
Wear & performance
40
Skin suitability
84
Looks identical · Light-medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Light-medium rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than radiant finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
76
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
$42Ulta Beauty(product price)$18 less (30%)4.4 (38)
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim 12-hour wear
Differences: Slightly warmer undertone· Natural rather than radiant finish· Buildable rather than medium coverage
Score details
Shade match
88
Finish & visual result
70
Wear & performance
61
Skin suitability
84
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Matches: Very close colour· Both claim 16-hour wear· Both claim transfer resistance
Differences: Slightly warmer undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
67
Wear & performance
68
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: D5 - deep with warm undertones
Matches: Very close colour· Same neutral undertone· Claims a skin-like finish
Differences: Natural rather than radiant finish· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
54
Wear & performance
83
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for combination skin · No SPF
Retailer shade note: Deep with Warm Neutral Undertones
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Slightly deeper· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
70
Wear & performance
51
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol · No SPF
$41Ulta Beauty(product price)$19 less (32%)4.3 (1,733)
Matches: Very close colour· Same neutral undertone· Claims a lightweight feel
Differences: Natural rather than radiant finish· Light rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
58
Wear & performance
51
Skin suitability
84
Very close colour · Natural · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: deep-rich with a neutral undertone
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than radiant finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
70
Wear & performance
40
Skin suitability
67
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry skin · No SPF
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than radiant finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
70
Wear & performance
38
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry skin · No SPF
Matches: Near-identical swatch colour· Same radiant finish· Claims a blurring effect
Differences: Slightly cooler undertone· Light rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
74
Wear & performance
51
Skin suitability
60
Looks identical · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Light rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · No SPF
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Natural matte rather than radiant finish· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
45
Wear & performance
66
Skin suitability
84
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural matte rather than radiant finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Retailer shade note: dark neutral with rosy undertones
The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 25 (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Neutral Deep 29, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 25. Every attribute compared, with its share of the score.
ComparedYour shade25Closest shade matchNeutral Deep 29How they compareScore
Shade match55% of overall97
Colour60%96#72412c#6e3e29Looks identicalColour difference 1.1 (0 is identical)
Overall match 79/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 58S Rich Sand, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 25. Every attribute compared, with its share of the score.
ComparedYour shade25Closest overall alternative58S Rich SandHow they compareScore
Shade match55% of overall85
Colour60%90#72412c#6f4127Very close colourColour difference 2.3 (0 is identical)
Overall match 87/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$43.50 less (73%)
