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Illusion Luminous Glow Foundation SPF 30 9 dupes and alternatives Hourglass

Medium light · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without talc.

  • 1 match has no coverage listed and is not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Maybelline Fit Me Matte + Poreless Foundation Warm Honey 322

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Hourglass
9Change shade
Depth and undertone: Medium light · Warm · peach
Finish and coverage: Radiant · Medium coverage
The match
Maybelline
Warm Honey 322
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Medium coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$48.01 less (80%)

Your shade $60 at Sephora · product price; shade not separately priced · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Juvia's Place I am Magic Natural Radiance Foundation 630 Capri

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Hourglass
9Change shade
Depth and undertone: Medium light · Warm · peach
Finish and coverage: Radiant · Medium coverage
The match
Juvia's Place
630 Capri
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Overall match
88out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
100
Wear (Wear & performance)
53
Skin (Skin suitability)
84
Match price
$24Ulta BeautyUlta Beauty
$36 less (60%)

Your shade $60 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    I am Magic Natural Radiance Foundation

    640 Malta
    Shade match 89
    $24Ulta BeautyUlta Beauty(product price)$36 less (60%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Does not claim transfer resistanceDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    Golden Honey
    Shade match 94
    $14.97WalmartWalmart$45.03 less (75%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/dry/combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W5.5 Warm Medium
    Shade match 92
    $13.99Ulta BeautyUlta Beauty(product price)$46.01 less (77%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Slightly deeperNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Medium confidence· Digital match

    View match
  4. Shade match 87
    $46SephoraSephora$14 less (23%)

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Retailer shade note: light - neutral, slightly cool

    Medium confidence· Digital match

    View match
  5. #7 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    27 Medium Warm
    Shade match 95
    $38SephoraSephora$22 less (37%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Matte rather than radiant finishDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    95
    Finish & visual result
    48
    Wear & performance
    64
    Skin suitability
    56

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin · No SPF

    Retailer shade note: warm peach

    High confidence· Digital match

    View match
  6. #8 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    25 Medium Neutral
    Shade match 91
    $38SephoraSephora$22 less (37%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Matte rather than radiant finishDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    91
    Finish & visual result
    48
    Wear & performance
    64
    Skin suitability
    56

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin · No SPF

    Retailer shade note: neutral peach

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 9 (Medium light · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW18

    • Very close colour
    • Medium light · Warm · peach undertone

    $30

  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Fawn 4.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Fawn 4.5

    • Very close colour
    • Medium light · Warm · golden undertone

    $39

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W1

    • Very close colour
    • Medium light · Warm undertone

    $34

  4. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Looks identical
    • Medium light

    $10.99

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Close colour
    • Medium · Warm · golden undertone

    $12

  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Close colour
    • Medium light · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Matte + Poreless Foundation in Warm Honey 322, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 9. Every attribute compared, with its share of the score.

ComparedYour shade9Closest shade matchWarm Honey 322Score
Shade match55% of overall99
Colour98#e5a06f#e5a072Looks identicalColour difference 0.8 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.1
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared53
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall30
Skin type30Normal, dry, combinationNormal, oilyBoth marketed for normal skin
Overall match 78/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Matte + Poreless Foundation in Warm Honey 322.

Same or better

  • $48.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage
  • Both claim 12-hour wear
  • Claims a lightweight feel

Different

  • Matte finish instead of radiant
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Not marketed for dry/combination skin
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 30Not listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Juvia's Place I am Magic Natural Radiance Foundation in 630 Capri, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 9. Every attribute compared, with its share of the score.

ComparedYour shade9Closest overall alternative630 CapriScore
Shade match55% of overall92
Colour94#e5a06f#dfa075Very close colourColour difference 1.7 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.8
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone85Warm · peachNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared53
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 88/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 630 Capri.

Same or better

  • $36 less
  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same radiant finish
  • Same medium coverage

Different

  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Maybelline Fit Me Matte + Poreless Foundation Warm Honey 322

Match price
$11.99Ulta BeautyUlta Beauty
$48.01 less (80%)

Your shade $60 at Sephora · product price; shade not separately priced · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Juvia's Place I am Magic Natural Radiance Foundation 630 Capri

Match price
$24Ulta BeautyUlta Beauty
$36 less (60%)

Your shade $60 at Sephora · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.