Light medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
9 of 31 matches
Only showing matches with full coverage.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $49 at Sephora · product price; shade not separately priced
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $6 moreMatches: Near-identical swatch colourSame natural finishSame full coverage
Differences: Slightly cooler undertoneDoes not claim a lightweight feel
Looks identical · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Does not claim a lightweight feel
Medium confidence· Digital match
Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beauty$55View at Ulta Beauty
Sephora$8 less (16%)Matches: Very close colourSame natural finishSame full coverage
Differences: Neutral rather than warm undertoneNot marketed for combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Not marketed for combination skin
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraSephora$9 less (18%)Matches: Very close colourSame natural finishSame full coverage
Differences: Olive rather than warm undertoneNot marketed for combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Olive rather than warm undertone · Not marketed for combination skin
Retailer shade note: light skin with neutral olive undertones
Medium confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephora$10 less (20%)Matches: Near-identical swatch colourSame natural finishSame full coverage
Differences: Slightly cooler undertoneDoes not claim a lightweight feelContains listed fragrance
Looks identical · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: light with pink undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$8 less (16%)Matches: Very close colourSame natural finishSame full coverage
Differences: Slightly cooler undertoneNot marketed for combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for combination skin
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beauty$30.51 less (62%)Matches: Very close colourSame full coverageAdds SPF 28
Differences: Matte rather than natural finishNo long-wear claimDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28
Every store that sells this shade · prices as last checked
Walmart$15.13View at WalmartUlta Beauty$18.49View at Ulta BeautyUlta Beauty$36.41 less (74%)Matches: Very close colourSame full coverageClaims a skin-like finish
Differences: Neutral rather than warm undertoneRadiant rather than natural finishContains drying alcohol
Very close colour · Radiant · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Contains drying alcohol
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta BeautyWalmart$13.98View at Walmart
Target$13.99View at Target
Walgreens$16.99View at Walgreens
CVS$17.99View at CVSUlta Beauty$36.01 less (73%)Matches: Near-identical swatch colourSame full coverageClaims a blurring effect
Differences: Neutral rather than warm undertoneMatte rather than natural finishNo long-wear claim
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta Beauty$12.99View at Ulta BeautyThe closest shade to Hourglass Vanish Seamless Finish Foundation Stick 7 Warm Ivory (Light medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Drift 3.8
$39
Warm Nude
$12.99
3.9
$42
140
$12.99
370 Biscuit
$15.99
2 Warm Peach
$42
Light
$12
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 19 Luxor, against Hourglass Vanish Seamless Finish Foundation Stick in 7 Warm Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 19 Luxor.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Ulta BeautyYour shade $49 at Sephora · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
