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Vanish Seamless Finish Foundation Stick 9 Golden Natural dupes and alternatives Hourglass

Fair · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Kryolan Professional Makeup Natural Fluid Foundation NO 4

The equivalent shade: scored on colour, depth and undertone only.

The match
Kryolan Professional Makeup
NO 4
Depth and undertone: Fair · Olive
Finish and coverage: Natural · Light coverage
Shade match
90out of 100
Colour
85
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$51.50Ulta BeautyUlta Beauty
Costs $2.50 more

Your shade $49 at Sephora · product price; shade not separately priced

Closest overall alternative: Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 130

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
82out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
82
Wear (Wear & performance)
54
Skin (Skin suitability)
100
Best price
$44SephoraSephora
$5 less (10%)

Your shade $49 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 85
    $52SephoraSephoraCosts $3 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for combination skin

    Score details
    Shade match
    85
    Finish & visual result
    74
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  2. Shade match 85
    $44SephoraSephora$5 less (10%)

    Matches: Very close colourSame natural finishClaims transfer resistance

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: warm yellow

    Medium confidence· Digital match

    View match
  3. Shade match 86
    $68SephoraSephoraCosts $19 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: Medium peach undertone

    Medium confidence· Digital match

    View match
  4. #6 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 75
    $30TargetTarget$19 less (39%)

    Matches: Same natural finishClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly deeperNeutral rather than olive undertoneBuildable rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Neutral rather than olive undertone · Buildable rather than full coverage

    Low confidence· Digital match

    View match
  5. Shade match 85
    $15.99Ulta BeautyUlta Beauty(product price)$33.01 less (67%)

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Slightly warmer undertoneMatte rather than natural finish

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    52
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish

    Medium confidence· Digital match

    View match
  6. #8 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Creamy Nude
    Shade match 84
    $12.99Ulta BeautyUlta Beauty(product price)$36.01 less (73%)

    Matches: Very close colourSame full coverage

    Differences: Slightly warmer undertoneMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  7. Shade match 81
    $34SephoraSephora$15 less (31%)

    Matches: Same natural finishClaims a skin-like finishBoth claim 12-hour wear

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for normal/dry/combination skin

    Score details
    Shade match
    81
    Finish & visual result
    72
    Wear & performance
    82
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for normal/dry/combination skin

    Retailer shade note: yellow undertone

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    40 Natural Buff
    Shade match 83
    $18.99Ulta BeautyUlta Beauty$30.01 less (61%)

    Matches: Same natural finishClaims not settling into linesBoth claim a lightweight feel

    Differences: Medium rather than full coverageNo long-wear claimNot marketed for normal/dry/combination skin

    Score details
    Shade match
    83
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Not marketed for normal/dry/combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. #11 · Clinique

    Acne Solutions Liquid Makeup Foundation

    CN 28 Ivory
    Shade match 85
    $39Ulta BeautyUlta Beauty(product price)$10 less (20%)

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Not marketed for normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. #12 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W2.5 Warm Light Medium
    Shade match 83
    $13.99Ulta BeautyUlta Beauty(product price)$35.01 less (71%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  11. #13 · Revolution Beauty

    Superdewy Cushion Foundation

    Fair Neutral Cool
    Shade match 87
    $14Ulta BeautyUlta Beauty(product price)$35 less (71%)

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly cooler undertoneRadiant rather than natural finishLight rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    47
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Light rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  12. Shade match 75
    $14.59TargetTarget$34.41 less (70%)

    Matches: Same full coverageClaims a blurring effectAdds SPF 15

    Differences: Slightly deeperMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    75
    Finish & visual result
    70
    Wear & performance
    60
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  13. #15 · CoverGirl

    Simply Ageless Skin Perfector Essence Foundation

    Light-Neutral
    Shade match 82
    $21.49Ulta BeautyUlta Beauty$27.51 less (56%)

    Matches: Same natural finishClaims a skin-like finish

    Differences: Neutral rather than olive undertoneLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    82
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than olive undertone · Light rather than full coverage · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  14. #16 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 59
    $30TargetTarget$19 less (39%)

    Matches: Same natural finishClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly deeperNeutral rather than olive undertoneBuildable rather than full coverage

    Score details
    Shade match
    59
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Neutral rather than olive undertone · Buildable rather than full coverage

    Low confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    W110
    Shade match 75
    $16.99CVSCVS$32.01 less (65%)

    Matches: Claims a skin-like finishClaims a blurring effectBoth claim a lightweight feel

    Differences: Slightly cooler undertoneRadiant rather than natural finishLight rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    46
    Wear & performance
    60
    Skin suitability
    84

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Light rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  16. #18 · NARS

    Natural Radiant Longwear Foundation

    Gobi - Light 3
    Shade match 40
    $55SephoraSephoraCosts $6 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly lighterDescribed as light, yours as mediumNeutral rather than olive undertone

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Described as light, yours as medium · Neutral rather than olive undertone

    Retailer shade note: L3 - light with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match
  17. #19 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    20N Apricot
    Shade match 40
    $24Ulta BeautyUlta Beauty(product price)$25 less (51%)

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Described as light, yours as mediumNeutral rather than olive undertoneNo long-wear claim

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Described as light, yours as medium · Neutral rather than olive undertone · No long-wear claim

    Retailer shade note: neutral light nude

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match
  18. #20 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    16N Peach Fuzz
    Shade match 40
    $24Ulta BeautyUlta Beauty(product price)$25 less (51%)

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Described as fair, yours as mediumNeutral rather than olive undertoneNo long-wear claim

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Described as fair, yours as medium · Neutral rather than olive undertone · No long-wear claim

    Retailer shade note: neutral fair with yellow undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium

    View match
  19. #21 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    12 Fair Warm
    Shade match 40
    $8Ulta BeautyUlta Beauty(product price)$41 less (84%)

    Matches: Very close colourSame natural finishClaims not settling into lines

    Differences: Described as fair, yours as mediumSlightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    68
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Described as fair, yours as medium · Slightly warmer undertone · Medium rather than full coverage

    Retailer shade note: fair with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium

    View match
  20. #22 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    15 Fair Warm
    Shade match 40
    $8Ulta BeautyUlta Beauty(product price)$41 less (84%)

    Matches: Near-identical swatch colourSame natural finishClaims not settling into lines

    Differences: Described as fair, yours as mediumSlightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    68
    Skin suitability
    90

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Described as fair, yours as medium · Slightly warmer undertone · Medium rather than full coverage

    Retailer shade note: fair with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium

    View match

Showing 12 of 20 matches

Looking for a concealer in your shade?

The closest shade to Hourglass Vanish Seamless Finish Foundation Stick 9 Golden Natural (Fair · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Khaki 6.25

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Khaki 6.25

    • Nearest in this range
    • Medium light · Warm · peach undertone

    $39

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 4

    • Very close colour
    • Very fair · Warm · peach undertone

    $22

  2. NARS Soft Matte Complete Concealer

    Custard

    NARS Soft Matte Complete Concealer, shade Custard

    • Close colour
    • Fair · Neutral undertone

    $36

  3. Clinique Even Better All-Over Concealer + Eraser

    WN 46 Golden Neutral

    Clinique Even Better All-Over Concealer + Eraser, shade WN 46 Golden Neutral

    • Close colour
    • Fair · Neutral · neutral golden undertone

    $22

  4. e.l.f. Cosmetics 16HR Camo Concealer

    Medium Sand

    e.l.f. Cosmetics 16HR Camo Concealer, shade Medium Sand

    • Close colour
    • Fair · Neutral undertone

    $8

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    150

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 150

    • Close colour
    • Very fair · Warm undertone

    $12.99

  6. Maybelline Fit Me Natural Finish Concealer

    011 Vanilla

    Maybelline Fit Me Natural Finish Concealer, shade 011 Vanilla

    • Close colour
    • Very fair

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kryolan Professional Makeup Natural Fluid Foundation in NO 4, against Hourglass Vanish Seamless Finish Foundation Stick in 9 Golden Natural. Every attribute compared, with its share of the score.

ComparedYour shade9 Golden NaturalClosest shade matchNO 4Score
Shade match55% of overall90
Colour85#eccfa7#f5cfa7Close colourColour difference 3.1 (0 is identical)
Depth98FairFairSameDepth difference: 1.2
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100OliveOliveSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared65
Finish100NaturalNaturalSameSame natural finish
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 79/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Natural Fluid Foundation in NO 4.

Same or better

  • Same olive undertone
  • Same natural finish
  • Claims a skin-like finish
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Light rather than full coverage
  • No long-wear claim

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none

Why the closest overall alternative works

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 130, against Hourglass Vanish Seamless Finish Foundation Stick in 9 Golden Natural. Every attribute compared, with its share of the score.

ComparedYour shade9 Golden NaturalClosest overall alternative130Score
Shade match55% of overall88
Colour87#eccfa7#e2c49eVery close colourColour difference 2.7 (0 is identical)
Depth87FairLightCloseDepth difference: 5.4
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone90OliveOlive · warm oliveClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared82
Finish100NaturalNaturalSameSame natural finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 82/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 130.

Same or better

  • $5 less
  • Very close colour
  • Same olive undertone
  • Same natural finish
  • Claims transfer resistance

Different

  • Runs slightly deeper
  • Medium rather than full coverage
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Kryolan Professional Makeup Natural Fluid Foundation NO 4

Match price
$51.50Ulta BeautyUlta Beauty
Costs $2.50 more

Your shade $49 at Sephora · product price; shade not separately priced

Closest overall alternative

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 130

Best price
$44SephoraSephora
$5 less (10%)

Your shade $49 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.