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Easy Blur Natural Airbrush Foundation Macaroon 230N dupes and alternatives Huda Beauty

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free13No drying alcohol8Vegan11Cruelty-free4Oil-free5With SPF1Mineral2

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13 of 31

Only showing matches with medium coverage, without fragrance.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Urban Decay Face Bond Self Setting Waterproof Foundation 10

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Huda Beauty
Macaroon 230NChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Buildable coverage
The match
Urban Decay
10
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
97out of 100
Colour
96
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $3 more

Your shade $37 at Sephora

SephoraView at Sephora

Closest overall alternative: Sephora Collection Best Skin Ever Liquid Foundation 13N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Huda Beauty
Macaroon 230NChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Buildable coverage
The match
Sephora Collection
13N
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
89out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
89
Wear (Wear & performance)
82
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
$13 less (35%)

Your shade $37 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Westman Atelier

    Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier L4
    Shade match 97
    $69SephoraSephoraCosts $32 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo long-wear claimNot marketed for dry/oily skin

    Score details
    Shade match
    97
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    30

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than buildable coverage · No long-wear claim · Not marketed for dry/oily skin

    Retailer shade note: fair neutral

    Medium confidence· Digital match

    View match
  2. #4 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    1W1 Cashmere
    Shade match 85
    $54Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage

    Retailer shade note: fair with warm undertones

    High confidence· Digital match

    View match
  3. #5 · Kylie Cosmetics

    Natural Blur Powder Foundation

    3WN
    Shade match 92
    $38Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage

    Retailer shade note: light with warm neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · RMS Beauty

    ReEvolve Natural Finish Foundation

    22.5
    Shade match 85
    $59Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: cool buff beige

    Medium confidence· Digital match

    View match
  5. #7 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    2W2 Warm Linen
    Shade match 84
    $54SephoraSephoraCosts $17 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly deeperSlightly warmer undertoneMedium rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Medium rather than buildable coverage

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    11
    Shade match 88
    $40SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly cooler undertoneMatte rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than buildable coverage · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: light cool

    Medium confidence· Digital match

    View match
  7. #9 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    15
    Shade match 87
    $40SephoraSephoraCosts $3 more

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneMatte rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than buildable coverage · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: light medium warm

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Maracuja Juicy Glow Tint

    24N Light Neutral
    Shade match 85
    $42Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly cooler undertoneRadiant rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Medium rather than buildable coverage

    Retailer shade note: light skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  9. #11 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Light Medium 11
    Shade match 92
    $69SephoraSephoraCosts $32 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Radiant rather than natural finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than buildable coverage · No long-wear claim · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: light medium with neutral peach undertones

    Medium confidence· Digital match

    View match
  10. #12 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    13
    Shade match 86
    $40SephoraSephoraCosts $3 more

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly cooler undertoneMatte rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than buildable coverage · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: light medium cool olive

    Medium confidence· Digital match

    View match
  11. #13 · bareMinerals

    ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Golden Ivory 07
    Shade match 97
    $39.50Ulta BeautyUlta Beauty(product price)Costs $2.50 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims not settling into lines

    Differences: Matte rather than natural finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    30

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Not marketed for normal/dry skin

    Retailer shade note: light skin w/ neutral to golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Huda Beauty Easy Blur Natural Airbrush Foundation Macaroon 230N (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Sand

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Sand

    • Very close colour
    • Light · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N10

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N10

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC15

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC15

    • Looks identical
    • Light · Warm · golden undertone

    $30

    SephoraView at Sephora
  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Light 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 2

    • Close colour
    • Fair · Neutral undertone

    $22

    SephoraView at Sephora
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Coconut Flakes 2.7 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Coconut Flakes 2.7 Neutral

    • Close colour
    • Light · Neutral undertone

    $31

    SephoraView at Sephora
  6. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    6 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 6 Medium

    • Close colour
    • Light · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Urban Decay Face Bond Self Setting Waterproof Foundation in 10, against Huda Beauty Easy Blur Natural Airbrush Foundation in Macaroon 230N. Every attribute compared, with its share of the score.

ComparedYour shadeMacaroon 230NClosest shade match10Score
Shade match55% of overall97
Colour96#f6c090#f9c597Looks identicalColour difference 1.3 (0 is identical)
Depth96LightFairCloseDepth difference: 2.3
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, oilyNormal, combination, oilyBoth marketed for normal/​oily skin
Overall match 89/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay Face Bond Self Setting Waterproof Foundation in 10.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than buildable coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Not marketed for dry skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Sephora Collection Best Skin Ever Liquid Foundation in 13N, against Huda Beauty Easy Blur Natural Airbrush Foundation in Macaroon 230N. Every attribute compared, with its share of the score.

ComparedYour shadeMacaroon 230NClosest overall alternative13NScore
Shade match55% of overall94
Colour91#f6c090#f8c79cVery close colourColour difference 2.1 (0 is identical)
Depth95LightFairCloseDepth difference: 3.0
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, oilyNormal, dry, combinationBoth marketed for normal/​dry skin
Overall match 89/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Best Skin Ever Liquid Foundation in 13N.

Same or better

  • $13 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Medium rather than buildable coverage
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • Not marketed for oily skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy

Closest shade match

Urban Decay Face Bond Self Setting Waterproof Foundation 10

Best price
$40SephoraSephora
Costs $3 more

Your shade $37 at Sephora

SephoraView at Sephora

Closest overall alternative

Sephora Collection Best Skin Ever Liquid Foundation 13N

Best price
$24SephoraSephora
$13 less (35%)

Your shade $37 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.