Easy Blur Natural Airbrush Foundation Macaroon 230N dupes and alternatives Huda Beauty
4.5 (5,031)·Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same natural finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Medium rather than buildable coverage· Not marketed for oily skin
Score details
Shade match
90
Finish & visual result
100
Wear & performance
100
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than buildable coverage · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for light skin with warm undertones
Matches: Very close colour· Same natural finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Medium rather than buildable coverage· Not marketed for oily skin
Score details
Shade match
86
Finish & visual result
100
Wear & performance
100
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than buildable coverage · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for fair to light skin with warm undertones
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim long-wearing
Differences: Slightly cooler undertone· Matte rather than natural finish· Medium rather than buildable coverage
Score details
Shade match
88
Finish & visual result
81
Wear & performance
82
Skin suitability
60
Looks identical · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than buildable coverage · Not marketed for dry skin · Contains drying alcohol
Matches: Very close colour· Both claim a blurring effect· Both claim long-wearing
Differences: Slightly warmer undertone· Matte rather than natural finish· Medium rather than buildable coverage
Score details
Shade match
87
Finish & visual result
81
Wear & performance
82
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than buildable coverage · Not marketed for dry skin · Contains drying alcohol
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Radiant rather than natural finish· Medium rather than buildable coverage· No long-wear claim
Score details
Shade match
92
Finish & visual result
81
Wear & performance
60
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than buildable coverage · No long-wear claim · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: light medium with neutral peach undertones
Matches: Very close colour· Both claim a blurring effect· Both claim long-wearing
Differences: Slightly cooler undertone· Matte rather than natural finish· Medium rather than buildable coverage
Score details
Shade match
86
Finish & visual result
81
Wear & performance
82
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than buildable coverage · Not marketed for dry skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same neutral undertone· Claims not settling into lines
Differences: Matte rather than natural finish· Medium rather than buildable coverage· No blurring effect claimed
Score details
Shade match
97
Finish & visual result
70
Wear & performance
54
Skin suitability
30
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Not marketed for normal/dry skin
Retailer shade note: light skin w/ neutral to golden undertones
The closest shade to Huda Beauty Easy Blur Natural Airbrush Foundation Macaroon 230N (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 110N Travertine, against Huda Beauty Easy Blur Natural Airbrush Foundation in Macaroon 230N. Every attribute compared, with its share of the score.
ComparedYour shadeMacaroon 230NClosest match110N TravertineHow they compareScore
Shade match55% of overall97
Colour60%96#f6c090#f1be8dLooks identicalColour difference 1.2 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.5
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyNormal, dry, combinationBoth marketed for normal/dry skin
Overall match 97/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $12 more
