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Easy Blur Natural Airbrush Foundation True Lava Cake 590R dupes and alternatives Huda Beauty

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: m.ph by Mary Phillips Le Skin Weightless Serum Foundation Deep Rich 340 C

The equivalent shade: scored on colour, depth and undertone only.

Shade match
97out of 100
Colour
95
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $12 more

Your shade $37 at Sephora

Closest overall alternative: Haus Labs Triclone Skin Tech Medium Coverage Foundation 580 Deep

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
89out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
60
Best price
$52SephoraSephora
Costs $15 more

Your shade $37 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $50SephoraSephoraCosts $13 more

    Matches: Same cool undertoneSame natural finishBoth claim a blurring effect

    Differences: Medium rather than buildable coverageNot marketed for dry/oily skin

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    28

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Medium rather than buildable coverage · Not marketed for dry/oily skin

    Retailer shade note: Extra deep with cool undertones

    Medium confidence· Digital match

    View match
  2. #4 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Truffle DPP4
    Shade match 95
    $34Ulta BeautyUlta Beauty(product price)$3 less (8%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim

    Retailer shade note: rich brown with pink undertones

    Medium confidence· Digital match

    View match
  3. #5 · ILIA

    True Skin Serum Foundation

    Grenada SF15
    Shade match 88
    $56SephoraSephoraCosts $19 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Same natural finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: extra deep with neutral cool undertones

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Maracuja Juicy Glow Tint

    61N Espresso Neutral
    Shade match 90
    $42Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Same cool undertoneBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly lighterRadiant rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    84

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Medium rather than buildable coverage

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  5. #7 · about-face

    THE PERFORMER Skin-Focused Foundation

    RD2NEUTRAL
    Shade match 84
    $25Ulta BeautyUlta Beauty(product price)$12 less (32%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No blurring effect claimed

    Retailer shade note: rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Hourglass

    Ambient Soft Glow Foundation

    16.5
    Shade match 79
    $60SephoraSephoraCosts $23 more

    Matches: Same natural finishBoth claim a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverage

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Amazonian Clay Blurring Powder Foundation

    61N Espresso Neutral
    Shade match 89
    $40SephoraSephoraCosts $3 more

    Matches: Same cool undertoneBoth claim a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishMedium rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · Does not claim a lightweight feel · Not marketed for dry skin

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  8. #10 · Sephora Collection

    Best Skin Ever Liquid Foundation

    39N
    Shade match 84
    $24SephoraSephora$13 less (35%)

    Matches: Very close colourSame natural finishBoth claim long-wearing

    Differences: Slightly lighterNeutral rather than cool undertoneMedium rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 330 N
    Shade match 87
    $49SephoraSephoraCosts $12 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: deep rich with neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 93
    $40SephoraSephoraCosts $3 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Not marketed for oily skin

    Retailer shade note: rich skin tones with cool undertones

    Medium confidence· Digital match

    View match
  11. #13 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    65 Rich Neutral
    Shade match 79
    $8Ulta BeautyUlta Beauty(product price)$29 less (78%)

    Matches: Same natural finishBoth claim long-wearingClaims not settling into lines

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    90

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No blurring effect claimed

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    64 Rich Neutral
    Shade match 79
    $8Ulta BeautyUlta Beauty(product price)$29 less (78%)

    Matches: Same natural finishBoth claim long-wearingClaims not settling into lines

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    90

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No blurring effect claimed

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  13. Shade match 77
    $50SephoraSephoraCosts $13 more

    Matches: Same natural finishBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than cool undertoneMedium rather than buildable coverage

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    28

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Medium rather than buildable coverage · Not marketed for dry/oily skin

    Retailer shade note: Extra deep with neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · Ulta Beauty Collection

    Complexion Crush Foundation

    Very Deep Cool
    Shade match 88
    $16Ulta BeautyUlta Beauty(product price)$21 less (57%)

    Matches: Same cool undertoneClaims a skin-like finishBoth claim a blurring effect

    Differences: Matte rather than natural finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  15. #17 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    48 Deep Cool
    Shade match 89
    $38SephoraSephoraCosts $1 more

    Matches: Same cool undertoneClaims a skin-like finishBoth claim a blurring effect

    Differences: Matte rather than natural finishMedium rather than buildable coverageNot marketed for dry skin

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    56

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · Not marketed for dry skin

    Retailer shade note: cool blue

    Medium confidence· Digital match

    View match
  16. Shade match 80
    $36SephoraSephora$1 less (3%)

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    60

    Close colour · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for normal skin

    Retailer shade note: very rich - neutral

    Medium confidence· Digital match

    View match

Showing 12 of 16 matches

Looking for a concealer in your shade?

The closest shade to Huda Beauty Easy Blur Natural Airbrush Foundation True Lava Cake 590R (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    28C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 28C

    • Very close colour
    • Rich deep · Cool undertone

    $30

  2. Tarte Shape Tape Full Coverage Matte Concealer

    61N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral

    • Close colour
    • Rich deep · Cool undertone

    $32

  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Close colour
    • Rich deep · Cool undertone

    $36

  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Close colour
    • Rich deep · Cool · rosy undertone

    $36

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65

    • Slight colour difference
    • Rich deep · Cool undertone

    $30

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Slight colour difference
    • Rich deep · Cool undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Deep Rich 340 C, against Huda Beauty Easy Blur Natural Airbrush Foundation in True Lava Cake 590R. Every attribute compared, with its share of the score.

ComparedYour shadeTrue Lava Cake 590RClosest shade matchDeep Rich 340 CScore
Shade match55% of overall97
Colour95#4c251a#48251aLooks identicalColour difference 1.3 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, oilyNormal, dry, combinationBoth marketed for normal/​dry skin
Overall match 88/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Deep Rich 340 C.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same natural finish
  • Medium rather than buildable coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • Not marketed for oily skin
  • Contains alcohol

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Haus Labs Triclone Skin Tech Medium Coverage Foundation in 580 Deep, against Huda Beauty Easy Blur Natural Airbrush Foundation in True Lava Cake 590R. Every attribute compared, with its share of the score.

ComparedYour shadeTrue Lava Cake 590RClosest overall alternative580 DeepScore
Shade match55% of overall84
Colour88#4c251a#512314Very close colourColour difference 2.6 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.1
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, oilyNormal, dry, sensitiveBoth marketed for normal/​dry skin
Overall match 89/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Medium Coverage Foundation in 580 Deep.

Same or better

  • Very close colour
  • Same natural finish
  • Medium rather than buildable coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • Not marketed for oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

m.ph by Mary Phillips Le Skin Weightless Serum Foundation Deep Rich 340 C

Best price
$49SephoraSephora
Costs $12 more

Your shade $37 at Sephora

Closest overall alternative

Haus Labs Triclone Skin Tech Medium Coverage Foundation 580 Deep

Best price
$52SephoraSephora
Costs $15 more

Your shade $37 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.