Easy Blur Natural Airbrush Foundation Apple Pie 255B dupes and alternatives Huda Beauty
4.5 (5,031)·Light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$11.99Ulta Beauty(product price)$25.01 less (68%)4.4 (182,841)
Matches: Very close colour· Same neutral undertone· Both claim a lightweight feel
Differences: Slightly deeper· Matte rather than natural finish· Medium rather than buildable coverage
Score details
Shade match
94
Finish & visual result
70
Wear & performance
80
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry skin · Contains drying alcohol
$11.99Ulta Beauty(product price)$25.01 less (68%)4.4 (182,841)
Matches: Very close colour· Same neutral undertone· Both claim a lightweight feel
Differences: Matte rather than natural finish· Medium rather than buildable coverage· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
70
Wear & performance
80
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry skin · Contains drying alcohol
$11.99Ulta Beauty(product price)$25.01 less (68%)4.4 (182,841)
Matches: Very close colour· Same neutral undertone· Both claim a lightweight feel
Differences: Matte rather than natural finish· Medium rather than buildable coverage· No blurring effect claimed
Score details
Shade match
92
Finish & visual result
70
Wear & performance
80
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry skin · Contains drying alcohol
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Both claim a blurring effect
Differences: Radiant rather than natural finish· Medium rather than buildable coverage· Does not claim a lightweight feel
Score details
Shade match
94
Finish & visual result
81
Wear & performance
54
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than buildable coverage · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Both claim a blurring effect
Differences: Radiant rather than natural finish· Medium rather than buildable coverage· Does not claim a lightweight feel
Score details
Shade match
94
Finish & visual result
81
Wear & performance
54
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than buildable coverage · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol
The closest shade to Huda Beauty Easy Blur Natural Airbrush Foundation Apple Pie 255B (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Rare Beauty True to Myself Natural Matte Longwear Foundation in 20 Light Medium Neutral, against Huda Beauty Easy Blur Natural Airbrush Foundation in Apple Pie 255B. Every attribute compared, with its share of the score.
ComparedYour shadeApple Pie 255BClosest shade match20 Light Medium NeutralHow they compareScore
Shade match55% of overall97
Colour60%95#f5b58b#f7b384Looks identicalColour difference 1.4 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.5
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Overall match 84/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte CC color-correcting tinted serum in Tan, against Huda Beauty Easy Blur Natural Airbrush Foundation in Apple Pie 255B. Every attribute compared, with its share of the score.
ComparedYour shadeApple Pie 255BClosest overall alternativeTanHow they compareScore
Shade match55% of overall96
Colour60%94#f5b58b#f0b691Very close colourColour difference 1.6 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.3
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity30%70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyNormal, dry, combinationBoth marketed for normal/dry skin
Overall match 93/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $11 more
Walmart
