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Easy Blur Natural Airbrush Foundation Iced Frappe 305C dupes and alternatives Huda Beauty

Medium light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free11No drying alcohol12Vegan6Cruelty-free8Oil-free2With SPF1Mineral1

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14 of 30

Only showing matches with medium coverage.

Closest shade matchClosest overall alternative: Dior Forever Hydra Nude Foundation 3CR Cool Rosy

The equivalent shade and the most similar foundation overall.

Your shade
Huda Beauty
Iced Frappe 305CChange shade
Depth and undertone: Medium light · Cool
Finish and coverage: Natural · Buildable coverage
The match
Dior
3CR Cool Rosy
Depth and undertone: Medium light · Cool · pink
Finish and coverage: Natural · Medium coverage
Overall match
89out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
89
Wear (Wear & performance)
60
Skin (Skin suitability)
84
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$60Ulta BeautyUlta Beauty
Costs $23 more

Your shade $37 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · MERIT

    The Minimalist Perfecting Complexion Foundation and Concealer Stick

    Suede
    Shade match 92
    $38SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame natural finishBoth claim long-wearing

    Differences: Olive rather than cool undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Olive rather than cool undertone · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry skin

    Retailer shade note: medium (cool olive)

    Medium confidence· Digital match

    View match
  2. #3 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    MC10
    Shade match 98
    $49SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourSame cool undertoneBoth claim a blurring effect

    Differences: Radiant rather than natural finishMedium rather than buildable coverageNot marketed for dry/oily skin

    Score details
    Shade match
    98
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    33

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than buildable coverage · Not marketed for dry/oily skin · Contains listed fragrance

    Retailer shade note: medium cool 10

    Medium confidence· Digital match

    View match
  3. #4 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    31 Medium Neutral
    Shade match 87
    $8Ulta BeautyUlta Beauty(product price)$29 less (78%)

    Matches: Very close colourSame natural finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No blurring effect claimed

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · ILIA

    True Skin Serum Foundation

    Chios SF6
    Shade match 89
    $56SephoraSephoraCosts $19 more

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · NARS

    Light Reflecting Foundation

    Valencia
    Shade match 78
    $55SephoraSephoraCosts $18 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNot marketed for oily skin

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · Not marketed for oily skin

    Retailer shade note: M5 - Medium to medium-deep with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match
  6. #7 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Medium Tan 20 Neutral
    Shade match 87
    $41Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage

    Retailer shade note: medium tan neutral

    Medium confidence· Digital match

    View match
  7. #8 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 80 Tawnied Beige
    Shade match 83
    $39Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  8. #9 · Lancôme

    Teint Idole Shape Stick Blurring Multi-Use Stick

    320 Bisque W
    Shade match 76
    $46SephoraSephoraCosts $9 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than buildable coverage

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage

    Retailer shade note: medium skin with warm/golden undertones

    Medium confidence· Digital match

    View match
  9. #10 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    21W Abura
    Shade match 78
    $50SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNot marketed for dry/oily skin

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    28

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · Not marketed for dry/oily skin

    Retailer shade note: Medium with warm undertones

    Medium confidence· Digital match

    View match
  10. #11 · Natasha Denona

    Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    N9
    Shade match 89
    $52SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims not settling into lines

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Medium rather than buildable coverage · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: medium neutral

    Medium confidence· Digital match

    View match
  11. #12 · ILIA

    True Skin Serum Foundation

    Catalina SF7
    Shade match 77
    $56Ulta BeautyUlta Beauty(product price)Costs $19 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  12. #13 · Natasha Denona

    Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    NP10
    Shade match 88
    $52SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims not settling into lines

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Medium rather than buildable coverage · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: medium-tan neutral

    Medium confidence· Digital match

    View match
  13. #14 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    241 Sand Beige
    Shade match 84
    $14.78WalmartWalmart$22.22 less (60%)

    Matches: Near-identical swatch colourSame natural finish

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    90

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to Huda Beauty Easy Blur Natural Airbrush Foundation Iced Frappe 305C (Medium light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5C

    • Very close colour
    • Medium light · Cool · rosy undertone

    $31

    Ulta BeautyView at Ulta Beauty
  2. Tarte Shape Tape Full Coverage Matte Concealer

    38N medium-tan neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 38N medium-tan neutral

    • Very close colour
    • Medium light · Cool undertone

    $32

    SephoraView at Sephora
  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Apricot 5.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Apricot 5.5

    • Very close colour
    • Medium light · Cool · rosy undertone

    $39

    SephoraView at Sephora
  4. Rare Beauty Liquid Touch Brightening Concealer

    350C

    Rare Beauty Liquid Touch Brightening Concealer, shade 350C

    • Very close colour
    • Medium light · Cool · pink undertone

    $24

    SephoraView at Sephora
  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.25

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.25

    • Very close colour
    • Light medium · Cool · pink undertone

    $42

    SephoraView at Sephora
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C

    • Close colour
    • Medium · Cool · rosy undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Dior Forever Hydra Nude Foundation in 3CR Cool Rosy, against Huda Beauty Easy Blur Natural Airbrush Foundation in Iced Frappe 305C. Every attribute compared, with its share of the score.

ComparedYour shadeIced Frappe 305CClosest match3CR Cool RosyScore
Shade match55% of overall98
Colour97#d69f78#d39e7aLooks identicalColour difference 0.9 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.7
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​oily skin
Overall match 89/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Hydra Nude Foundation in 3CR Cool Rosy.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same natural finish
  • Medium rather than buildable coverage

Different

  • No blurring effect claimed
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate
View full match

Where to buy 3CR Cool Rosy

Match price
$60Ulta BeautyUlta Beauty
Costs $23 more

Your shade $37 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.