Easy Blur Natural Airbrush Foundation Toasted Coconut 240N dupes and alternatives Huda Beauty
4.5 (5,031)·Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim long-wearing
Differences: Slightly cooler undertone· Matte rather than natural finish· Medium rather than buildable coverage
Score details
Shade match
88
Finish & visual result
81
Wear & performance
82
Skin suitability
60
Looks identical · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than buildable coverage · Not marketed for dry skin · Contains drying alcohol
Matches: Very close colour· Both claim a blurring effect· Both claim long-wearing
Differences: Slightly warmer undertone· Matte rather than natural finish· Medium rather than buildable coverage
Score details
Shade match
87
Finish & visual result
81
Wear & performance
82
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than buildable coverage · Not marketed for dry skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a blurring effect
Differences: Radiant rather than natural finish· Medium rather than buildable coverage· No long-wear claim
Score details
Shade match
93
Finish & visual result
81
Wear & performance
60
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than buildable coverage · No long-wear claim · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: light medium with neutral peach undertones
$11.99Ulta Beauty(product price)$25.01 less (68%)4.4 (182,841)
Matches: Near-identical swatch colour· Both claim a lightweight feel
Differences: Slightly warmer undertone· Matte rather than natural finish· Medium rather than buildable coverage
Score details
Shade match
90
Finish & visual result
70
Wear & performance
80
Skin suitability
67
Looks identical · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry skin · Contains drying alcohol
The closest shade to Huda Beauty Easy Blur Natural Airbrush Foundation Toasted Coconut 240N (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Rare Beauty True to Myself Natural Matte Longwear Foundation in 15 Light Medium Neutral, against Huda Beauty Easy Blur Natural Airbrush Foundation in Toasted Coconut 240N. Every attribute compared, with its share of the score.
ComparedYour shadeToasted Coconut 240NClosest shade match15 Light Medium NeutralHow they compareScore
Shade match55% of overall98
Colour60%96#efb687#ecb787Looks identicalColour difference 1.2 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.0
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Overall match 84/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides in Atelier M1, against Huda Beauty Easy Blur Natural Airbrush Foundation in Toasted Coconut 240N. Every attribute compared, with its share of the score.
ComparedYour shadeToasted Coconut 240NClosest overall alternativeAtelier M1How they compareScore
Shade match55% of overall97
Colour60%95#efb687#ecb78dLooks identicalColour difference 1.4 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.1
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall30
Skin type100%30Normal, dry, oilyNormal, combinationBoth marketed for normal skin
Overall match 89/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $11 more
