Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $37 at Sephora
ILIA Super Serum Skin Tint SPF 40
Every store that sells this shade · prices as last checked
Sephora$48View at Sephora
Ulta Beautyfrom $48 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $37 at Sephora · product price; shade not separately priced
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $5 moreMatches: Very close colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Very close colourSame natural finishSame buildable coverage
Differences: Slightly warmer undertone
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $32 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Medium rather than buildable coverageNo long-wear claimNot marketed for dry/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than buildable coverage · No long-wear claim · Not marketed for dry/oily skin
Retailer shade note: light to medium neutral
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beauty$33.11 less (89%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than buildable coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Full rather than buildable coverage
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautySephoraCosts $11 moreMatches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Slightly warmer undertoneMedium rather than buildable coverageNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than buildable coverage · Not marketed for oily skin
Retailer shade note: light with golden undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)Costs $9.90 moreMatches: Very close colourSame buildable coverageBoth claim a blurring effect
Differences: Matte rather than natural finishContains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $9.90 moreMatches: Very close colourSame buildable coverageBoth claim a blurring effect
Differences: Matte rather than natural finishContains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephoraCosts $17 moreMatches: Near-identical swatch colourSame natural finishBoth claim a blurring effect
Differences: Slightly warmer undertoneMedium rather than buildable coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than buildable coverage
Retailer shade note: light with warm undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $1 moreMatches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than buildable coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than buildable coverage
Retailer shade note: light with golden undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $22 moreMatches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Slightly warmer undertoneMedium rather than buildable coverageDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than buildable coverage · Does not claim a lightweight feel
Retailer shade note: warm tawny peach
Medium confidence· Digital match
RMS Beauty ReEvolve Natural Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $59 · product priceView at Ulta BeautyUlta Beauty(product price)$17.01 less (46%)Matches: Very close colourSame neutral undertoneSame buildable coverage
Differences: Matte rather than natural finish
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Matte rather than natural finish
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Matte rather than natural finishMedium rather than buildable coverageNot marketed for dry skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than buildable coverage · Not marketed for dry skin
Retailer shade note: neutral beige
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautySephoraCosts $3 moreMatches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly cooler undertoneMatte rather than natural finishMedium rather than buildable coverage
Looks identical · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than buildable coverage · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: light medium cool
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephoraCosts $2 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry skin
Retailer shade note: beige with neutral undertone with light skin
High confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $2 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for dry skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry skin
Retailer shade note: light beige with neutral undertone for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $19 moreMatches: Near-identical swatch colourSame buildable coverageClaims a skin-like finish
Differences: Slightly warmer undertoneRadiant rather than natural finish
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish
Retailer shade note: light with warm yellow undertones
Medium confidence· Digital match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $56 · product priceView at Ulta BeautyUlta BeautyCosts $5 moreMatches: Very close colourSame neutral undertoneBoth claim long-wearing
Differences: Radiant rather than natural finishFull rather than buildable coverageNo blurring effect claimed
Very close colour · Radiant · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than buildable coverage · No blurring effect claimed
Retailer shade note: light beige with neutral undertone for light to medium skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephoraCosts $32 moreMatches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Slightly warmer undertoneMedium rather than buildable coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than buildable coverage · No long-wear claim · Not marketed for dry/oily skin
Retailer shade note: light to medium peach
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephoraCosts $3 moreMatches: Very close colourBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly warmer undertoneMatte rather than natural finishMedium rather than buildable coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than buildable coverage · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: light medium warm
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy's
Target$7 less (19%)Matches: Same neutral undertoneSame natural finishSame buildable coverage
Differences: No blurring effect claimed
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No blurring effect claimed
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetTarget$7 less (19%)Matches: Same neutral undertoneSame natural finishSame buildable coverage
Differences: Slightly deeperNo blurring effect claimed
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · No blurring effect claimed
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephoraCosts $2 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry skin
Retailer shade note: beige with neutral undertone for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $32 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Radiant rather than natural finishMedium rather than buildable coverageNo long-wear claim
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than buildable coverage · No long-wear claim · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: light medium with neutral peach undertones
Medium confidence· Digital match
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty(product price)$18.01 less (49%)Matches: Near-identical swatch colourSame natural finishClaims transfer resistance
Differences: Slightly cooler undertoneFull rather than buildable coverageNo blurring effect claimed
Looks identical · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Full rather than buildable coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$19.69View at CVS
AmazonSee price at AmazonView at AmazonSephora$13 less (35%)Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly cooler undertoneMatte rather than natural finishFull rather than buildable coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry/oily skin
Retailer shade note: light, pink undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$5 less (14%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Light rather than buildable coverageNo blurring effect claimedNo long-wear claim
Very close colour · Natural · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Light rather than buildable coverage · No blurring effect claimed · No long-wear claim · Not marketed for oily skin
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Tower 28 Beauty SunnyDays Skin Tint
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $1 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Matte rather than natural finishMedium rather than buildable coverageNot marketed for dry skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than buildable coverage · Not marketed for dry skin
Retailer shade note: neutral peach
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$25.01 less (68%)Matches: Near-identical swatch colourBoth claim a lightweight feel
Differences: Slightly warmer undertoneMatte rather than natural finishMedium rather than buildable coverage
Looks identical · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $5 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than buildable coverageNo blurring effect claimedDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Full rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: Light with Warm Neutral Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraShowing 12 of 29 matches
The closest shade to Huda Beauty Easy Blur Natural Airbrush Foundation Toasted Coconut 240N (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
NC17
$30
3.5 Neutral
$42
Medium Sand
$8
Light/Medium 2.5N
$31
Sugar Biscuit 3.5 Neutral
$31
Medium 1
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
ILIA Super Serum Skin Tint SPF 40 in Bom Bom ST5, against Huda Beauty Easy Blur Natural Airbrush Foundation in Toasted Coconut 240N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA Super Serum Skin Tint SPF 40 in Bom Bom ST5.
6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Tarte Timeless Hydrating Foundation in 35N Medium Neutral, against Huda Beauty Easy Blur Natural Airbrush Foundation in Toasted Coconut 240N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Timeless Hydrating Foundation in 35N Medium Neutral.
10 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
ILIA Super Serum Skin Tint SPF 40 Bom Bom ST5
SephoraYour shade $37 at Sephora
Tarte Timeless Hydrating Foundation 35N Medium Neutral
Ulta BeautyYour shade $37 at Sephora · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
