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Easy Blur Natural Airbrush Foundation Chocolate Mousse 450G dupes and alternatives Huda Beauty

Medium tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Armani Beauty Luminous Silk Foundation 10.1

The equivalent shade: scored on colour, depth and undertone only.

Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$69SephoraSephora
Costs $32 more

Your shade $37 at Sephora

SephoraView at Sephora

Closest overall alternative: Haus Labs Triclone Skin Tech Medium Coverage Foundation 370 Medium

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
97out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
60
Best price
$52SephoraSephora
Costs $15 more

Your shade $37 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 95
    $38SephoraSephoraCosts $1 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedNot marketed for dry skin

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry skin

    Retailer shade note: deep (warm)

    Medium confidence· Digital match

    View match
  2. Shade match 92
    $39SephoraSephoraCosts $2 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than buildable coverageDoes not claim a lightweight feelNot marketed for oily skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than buildable coverage · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 97
    $44SephoraSephoraCosts $7 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    97
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  4. Shade match 95
    $69Ulta BeautyUlta Beauty(product price)Costs $32 more

    Matches: Very close colourSame warm undertoneSame buildable coverage

    Differences: Matte rather than natural finishContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than natural finish · Contains listed fragrance

    Retailer shade note: deep shade, golden undertone

    Medium confidence· Digital match

    View match
  5. Shade match 96
    $44SephoraSephoraCosts $7 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  6. Shade match 93
    $41Ulta BeautyUlta BeautyCosts $4 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than buildable coverage

    Score details
    Shade match
    93
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than buildable coverage

    Retailer shade note: tan warm

    Medium confidence· Digital match

    View match
  7. #9 · Jane Iredale

    Beyond Matte Liquid Foundation

    M12
    Shade match 93
    $54Ulta BeautyUlta BeautyCosts $17 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for dry skin

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry skin

    Retailer shade note: dark w/ peach/yellow undertones

    Medium confidence· Digital match

    View match
  8. #10 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    11 Neutral
    Shade match 85
    $52SephoraSephoraCosts $15 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNot marketed for oily skin

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · Not marketed for oily skin

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 93
    $44SephoraSephoraCosts $7 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  10. Shade match 99
    $69Ulta BeautyUlta Beauty(product price)Costs $32 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishLight rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    99
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    84

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: deep shade, golden undertone

    Medium confidence· Digital match

    View match
  11. #13 · Well People

    Supernatural Complexion Stick

    30 Medium Tan Warm
    Shade match 93
    $18.20$26Ulta BeautyUlta Beauty$18.80 less (51%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Light rather than buildable coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Light rather than buildable coverage · No blurring effect claimed · No long-wear claim

    Medium confidence· Digital match

    View match
  12. #14 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 100 Deep Honey
    Shade match 95
    $39Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · No long-wear claim · Not marketed for normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  13. Shade match 98
    $34SephoraSephora$3 less (8%)

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedNot marketed for normal/dry/oily skin

    Score details
    Shade match
    98
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · Not marketed for normal/dry/oily skin

    Retailer shade note: peach undertone

    Medium confidence· Digital match

    View match
  14. Shade match 92
    $12.98WalmartWalmart$24.02 less (65%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than buildable coverageNo long-wear claimNot marketed for normal/dry/oily skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than buildable coverage · No long-wear claim · Not marketed for normal/dry/oily skin

    Medium confidence· Digital match

    View match
  15. Shade match 74
    $49SephoraSephoraCosts $12 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than buildable coverageNot marketed for oily skin

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than buildable coverage · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for tan skin with cool undertones

    Medium confidence· Digital match

    View match
  16. Shade match 85
    $42Ulta BeautyUlta BeautyCosts $5 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Olive rather than warm undertoneFull rather than buildable coverageNot marketed for normal/dry skin

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    82
    Skin suitability
    30

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Olive rather than warm undertone · Full rather than buildable coverage · Not marketed for normal/dry skin

    Retailer shade note: for tan-deep skin with neutral olive undertones

    Medium confidence· Digital match

    View match
  17. #19 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    220 Warm
    Shade match 97
    $16.99Ulta BeautyUlta Beauty$20.01 less (54%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishLight rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    67
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than buildable coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  18. Shade match 94
    $45Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Full rather than buildable coverageNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: level-one tan with a warm undertone

    Medium confidence· Digital match

    View match
  19. #21 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTarget$7 less (19%)

    Matches: Same warm undertoneSame natural finishSame buildable coverage

    Differences: Slightly lighterNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed

    Low confidence· Digital match

    View match
  20. #22 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Golden (W-074)
    Shade match 95
    $58SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim long-wearing

    Differences: Matte rather than natural finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: Dark, warm neutral undertones

    Medium confidence· Digital match

    View match
  21. Shade match 90
    $47SephoraSephoraCosts $10 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Full rather than buildable coverageNot marketed for normal/dry skinContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    80
    Skin suitability
    28

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than buildable coverage · Not marketed for normal/dry skin · Contains drying alcohol

    Retailer shade note: tan with neutral-warm undertones

    Medium confidence· Digital match

    View match
  22. #24 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Tan Warm
    Shade match 95
    $42Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    74
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than buildable coverage · No blurring effect claimed

    Retailer shade note: very tan with golden undertone for dark tan skin

    Medium confidence· Digital match

    View match
  23. Shade match 91
    $12.98WalmartWalmart$24.02 less (65%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than buildable coverageNo long-wear claimNot marketed for normal/dry/oily skin

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than buildable coverage · No long-wear claim · Not marketed for normal/dry/oily skin

    Medium confidence· Digital match

    View match
  24. #26 · Make Up For Ever

    HD Skin Matte Velvet Blurring Powder Foundation

    3Y46 Warm Cinnamon
    Shade match 94
    $45SephoraSephoraCosts $8 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for dry skin

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry skin

    Retailer shade note: tan skin tones with yellow undertones

    Medium confidence· Digital match

    View match
  25. #27 · Juvia's Place

    I am Magic Natural Radiance Foundation

    505 Caracas
    Shade match 90
    $24Ulta BeautyUlta Beauty(product price)$13 less (35%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim long-wearing

    Differences: Radiant rather than natural finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  26. #28 · Live Tinted

    HUESTICK Complexion Stick

    09 Medium
    Shade match 96
    $42Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishFull rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · No long-wear claim

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  27. Shade match 97
    $49Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Near-identical swatch colourSame warm undertoneClaims not settling into lines

    Differences: Radiant rather than natural finishLight rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    63
    Skin suitability
    84

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than buildable coverage · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: golden

    Medium confidence· Digital match

    View match
  28. #30 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Golden Tan
    Shade match 96
    $12.99Ulta BeautyUlta Beauty(product price)$24.01 less (65%)

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Matte rather than natural finishFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Huda Beauty Easy Blur Natural Airbrush Foundation Chocolate Mousse 450G (Medium tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 3

    • Very close colour
    • Medium tan · Warm · golden undertone

    $22

  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3Y57

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3Y57

    • Very close colour
    • Medium tan · Warm · golden undertone

    $35

  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    420

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 420

    • Looks identical
    • Medium tan · Olive · warm olive undertone

    $30

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    18W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 18W

    • Very close colour
    • Medium tan · Warm undertone

    $30

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden

    • Close colour
    • Medium tan · Warm undertone

    $30

  6. e.l.f. Cosmetics 16HR Camo Concealer

    Deep Chestnut

    e.l.f. Cosmetics 16HR Camo Concealer, shade Deep Chestnut

    • Close colour
    • Medium tan · Warm · golden undertone

    $8

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Armani Beauty Luminous Silk Foundation in 10.1, against Huda Beauty Easy Blur Natural Airbrush Foundation in Chocolate Mousse 450G. Every attribute compared, with its share of the score.

ComparedYour shadeChocolate Mousse 450GClosest shade match10.1Score
Shade match55% of overall99
Colour99#c08450#c08550Looks identicalColour difference 0.5 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.3
Retailer descriptionDeep tanTanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, oilyNormal, dry, oilyBoth marketed for normal/​dry/​oily skin
Overall match 94/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Luminous Silk Foundation in 10.1.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than buildable coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Haus Labs Triclone Skin Tech Medium Coverage Foundation in 370 Medium, against Huda Beauty Easy Blur Natural Airbrush Foundation in Chocolate Mousse 450G. Every attribute compared, with its share of the score.

ComparedYour shadeChocolate Mousse 450GClosest overall alternative370 MediumScore
Shade match55% of overall98
Colour97#c08450#c08656Looks identicalColour difference 1.1 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.8
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, oilyNormal, dry, sensitiveBoth marketed for normal/​dry skin
Overall match 97/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Medium Coverage Foundation in 370 Medium.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than buildable coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Not marketed for oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Armani Beauty Luminous Silk Foundation 10.1

Best price
$69SephoraSephora
Costs $32 more

Your shade $37 at Sephora

SephoraView at Sephora

Closest overall alternative

Haus Labs Triclone Skin Tech Medium Coverage Foundation 370 Medium

Best price
$52SephoraSephora
Costs $15 more

Your shade $37 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.