Rich deep · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $37 at Sephora
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at Sephora
Ulta Beautyfrom $42 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $37 at Sephora · product price; shade not separately priced
Tarte Maracuja Juicy Glow Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $5 moreMatches: Same neutral undertoneSame natural finishSame buildable coverage
No material differences in the data we have.
Close colour · Natural · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $18 moreMatches: Same neutral undertoneSame natural finishBoth claim a blurring effect
Differences: Medium rather than buildable coverageNot marketed for oily skin
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than buildable coverage · Not marketed for oily skin
Retailer shade note: D8 - very rich deep with neutral undertones
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta Beauty
Macy's$55View at Macy'sSephora$13 less (35%)Matches: Same neutral undertoneSame natural finishBoth claim long-wearing
Differences: Medium rather than buildable coverageNo blurring effect claimedNot marketed for oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than buildable coverage · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: very deep with neutral undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $10 moreMatches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Full rather than buildable coverageNot marketed for normal/dry skinContains drying alcohol
Close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Full rather than buildable coverage · Not marketed for normal/dry skin · Contains drying alcohol
Retailer shade note: ultra deep with deep-neutral undertones
Medium confidence· Digital match
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraSephoraCosts $12 moreMatches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Medium rather than buildable coverageNo blurring effect claimedNot marketed for oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Medium rather than buildable coverage · No blurring effect claimed · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: deep rich with neutral undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty$2 less (5%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Medium rather than buildable coverage
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than buildable coverage
Medium confidence· Digital match
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty(product price)$29 less (78%)Matches: Same neutral undertoneSame natural finishBoth claim long-wearing
Differences: Medium rather than buildable coverageNo blurring effect claimed
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Medium rather than buildable coverage · No blurring effect claimed
Retailer shade note: rich with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at Target
Walmart$8View at Walmart
AmazonSee price at AmazonView at AmazonSephoraCosts $11 moreMatches: Same neutral undertoneClaims a skin-like finishBoth claim a blurring effect
Differences: Radiant rather than natural finishLight rather than buildable coverageNot marketed for oily skin
Close colour · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than buildable coverage · Not marketed for oily skin
Retailer shade note: deepest with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Similar undertone (warm vs neutral)Both claim a blurring effectClaims transfer resistance
Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for dry skin
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very deep skin with warm, peach undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $7 moreMatches: Same neutral undertoneSame natural finishBoth claim long-wearing
Differences: Medium rather than buildable coverageNo blurring effect claimedDoes not claim a lightweight feel
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $32 moreMatches: Same neutral undertoneSame natural finishBoth claim a blurring effect
Differences: Medium rather than buildable coverageNo long-wear claimNot marketed for dry/oily skin
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than buildable coverage · No long-wear claim · Not marketed for dry/oily skin
Retailer shade note: very rich neutral
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephoraCosts $32 moreMatches: Similar undertone (warm vs neutral)Same natural finishBoth claim a blurring effect
Differences: Medium rather than buildable coverageNo long-wear claimNot marketed for dry/oily skin
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than buildable coverage · No long-wear claim · Not marketed for dry/oily skin
Retailer shade note: rich warm
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephoraCosts $13 moreMatches: Same natural finishBoth claim a blurring effectBoth claim a lightweight feel
Differences: Slightly cooler undertoneMedium rather than buildable coverageNot marketed for dry/oily skin
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than buildable coverage · Not marketed for dry/oily skin
Retailer shade note: Extra deep with cool undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephora$9 less (24%)Matches: Same neutral undertoneClaims a skin-like finishBoth claim a blurring effect
Differences: Radiant rather than natural finishMedium rather than buildable coverageNot marketed for normal skin
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than buildable coverage · Not marketed for normal skin
Retailer shade note: coffee - rich brown skin with neutral undertones
Medium confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty(product price)Costs $3 moreMatches: Same neutral undertoneClaims a skin-like finishBoth claim long-wearing
Differences: Matte rather than natural finishFull rather than buildable coverageNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: rich brown skin w/ neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautySephoraCosts $18 moreMatches: Same neutral undertoneBoth claim a blurring effectClaims transfer resistance
Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for dry skin
Close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry skin
Retailer shade note: D8 - Very rich deep with neutral undertones
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautySephoraCosts $3 moreMatches: Both claim a blurring effectBoth claim long-wearing
Differences: Slightly cooler undertoneMatte rather than natural finishMedium rather than buildable coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than buildable coverage · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: very deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty$23.01 less (62%)Matches: Very close colourSame natural finishClaims a skin-like finish
Differences: Slightly cooler undertoneMedium rather than buildable coverageNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beauty$13.99View at Ulta Beauty
CVS$14.79View at CVSAmazonSee price at AmazonView at AmazonSephora$19.01 less (51%)Matches: Same neutral undertoneBoth claim a blurring effectBoth claim long-wearing
Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for normal/dry/oily skin
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for normal/dry/oily skin
Retailer shade note: very deep, neutral undertones
Medium confidence· Digital match
ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$17.99View at SephoraUlta Beauty(product price)$23 less (62%)Matches: Same neutral undertoneBoth claim a blurring effectClaims transfer resistance
Differences: Matte rather than natural finishMedium rather than buildable coverageNot marketed for dry skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than buildable coverage · Not marketed for dry skin
Retailer shade note: deep rich espresso with neutral undertone
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Target$13.99View at TargetUlta Beautyfrom $14 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $9 moreMatches: Very close colourBoth claim a blurring effectClaims transfer resistance
Differences: Slightly cooler undertoneRadiant rather than natural finishFull rather than buildable coverage
Very close colour · Radiant · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · Full rather than buildable coverage
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)$18.01 less (49%)Matches: Same natural finishClaims transfer resistanceClaims colour stability
Differences: Full rather than buildable coverageNo blurring effect claimedContains listed fragrance
Close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Full rather than buildable coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVS
Walgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $2 moreMatches: Same natural finishBoth claim long-wearingAdds SPF 50
Differences: Slightly cooler undertoneFull rather than buildable coverageNo blurring effect claimed
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Full rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deepest cool with red undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$9 less (24%)Matches: Claims a skin-like finishBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly cooler undertoneRadiant rather than natural finishMedium rather than buildable coverage
Close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · Medium rather than buildable coverage · Not marketed for normal skin
Retailer shade note: espresso - rich brown skin with pink undertones
Medium confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$17 less (46%)Matches: Both claim long-wearingBoth claim a lightweight feel
Differences: Slightly cooler undertoneMatte rather than natural finishFull rather than buildable coverage
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than buildable coverage · No blurring effect claimed
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautyUlta Beauty(product price)$2 less (5%)Matches: Same neutral undertoneSame buildable coverageBoth claim a blurring effect
Differences: Matte rather than natural finishNo long-wear claimDoes not claim a lightweight feel
Close colour · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/dry/oily skin
Retailer shade note: very rich with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Same neutral undertoneClaims a skin-like finishBoth claim long-wearing
Differences: Matte rather than natural finishFull rather than buildable coverageNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: rich brown skin w/ neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyUlta BeautyCosts $5 moreMatches: Claims a skin-like finishBoth claim a blurring effectBoth claim a lightweight feel
Differences: Slightly cooler undertoneMatte rather than natural finishFull rather than buildable coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than buildable coverage · No long-wear claim
Retailer shade note: cool undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyShowing 12 of 28 matches
The closest shade to Huda Beauty Easy Blur Natural Airbrush Foundation Molten Cocoa 595N (Rich deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
NC65
$30
63N espresso neutral
$32
30NC
$30
7N1
$34
Ganache
$36
9N
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Tarte Face Tape Full Coverage Foundation in 64W espresso warm, against Huda Beauty Easy Blur Natural Airbrush Foundation in Molten Cocoa 595N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Face Tape Full Coverage Foundation in 64W espresso warm.
11 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
Tarte Maracuja Juicy Glow Tint in 63H Espresso Honey, against Huda Beauty Easy Blur Natural Airbrush Foundation in Molten Cocoa 595N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Maracuja Juicy Glow Tint in 63H Espresso Honey.
7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Tarte Face Tape Full Coverage Foundation 64W espresso warm
SephoraYour shade $37 at Sephora
Tarte Maracuja Juicy Glow Tint 63H Espresso Honey
Ulta BeautyYour shade $37 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
