Easy Blur Natural Airbrush Foundation Cream Puff 260W dupes and alternatives Huda Beauty
4.5 (5,031)·Light · Warm · peach undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same warm undertone· Both claim a blurring effect
Differences: Radiant rather than natural finish· Medium rather than buildable coverage· No long-wear claim
Score details
Shade match
97
Finish & visual result
81
Wear & performance
60
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than buildable coverage · No long-wear claim · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: light medium with peach undertones
$11.99Ulta Beauty(product price)$25.01 less (68%)4.4 (182,841)
Matches: Very close colour· Same warm undertone· Both claim a lightweight feel
Differences: Matte rather than natural finish· Medium rather than buildable coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
70
Wear & performance
80
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry skin · Contains drying alcohol
Matches: Very close colour· Same warm undertone· Both claim a blurring effect
Differences: Radiant rather than natural finish· Medium rather than buildable coverage· Does not claim a lightweight feel
Score details
Shade match
96
Finish & visual result
81
Wear & performance
54
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than buildable coverage · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol
$24Ulta Beauty(product price)$13 less (35%)3.9 (396)
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim long-wearing
Differences: Radiant rather than natural finish· Medium rather than buildable coverage· No blurring effect claimed
Score details
Shade match
91
Finish & visual result
70
Wear & performance
80
Skin suitability
84
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Matches: Very close colour· Same warm undertone· Both claim a blurring effect
Differences: Radiant rather than natural finish· Medium rather than buildable coverage· Does not claim a lightweight feel
Score details
Shade match
94
Finish & visual result
81
Wear & performance
54
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than buildable coverage · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol
$11.99Ulta Beauty(product price)$25.01 less (68%)4.4 (182,841)
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim a lightweight feel
Differences: Matte rather than natural finish· Medium rather than buildable coverage· No blurring effect claimed
Score details
Shade match
91
Finish & visual result
70
Wear & performance
80
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry skin · Contains drying alcohol
Matches: Very close colour· Same warm undertone· Claims transfer resistance
Differences: Radiant rather than natural finish· Medium rather than buildable coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
70
Wear & performance
51
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily skin
The closest shade to Huda Beauty Easy Blur Natural Airbrush Foundation Cream Puff 260W (Light · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
ILIA Super Serum Skin Tint SPF 40 in Ora ST6, against Huda Beauty Easy Blur Natural Airbrush Foundation in Cream Puff 260W. Every attribute compared, with its share of the score.
ComparedYour shadeCream Puff 260WClosest shade matchOra ST6How they compareScore
Shade match55% of overall98
Colour60%98#efb382#f0b480Looks identicalColour difference 0.8 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.5
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared73
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyNormal, dry, sensitiveBoth marketed for normal/dry skin
Overall match 81/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Timeless Hydrating Foundation in 35H Medium Honey, against Huda Beauty Easy Blur Natural Airbrush Foundation in Cream Puff 260W. Every attribute compared, with its share of the score.
ComparedYour shadeCream Puff 260WClosest overall alternative35H Medium HoneyHow they compareScore
Shade match55% of overall98
Colour60%96#efb382#f2b282Looks identicalColour difference 1.2 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.1
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Overall match 95/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $11 more
