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Easy Blur Natural Airbrush Foundation Mocha 500G dupes and alternatives Huda Beauty

Deep tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Rare Beauty True to Myself Natural Matte Longwear Foundation 39 Medium Deep Warm

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Haus Labs Triclone Skin Tech Medium Coverage Foundation 470 Medium Deep

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
97out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
60
Best price
$52SephoraSephora
Costs $15 more

Your shade $37 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Armani Beauty

    Luminous Silk Foundation

    11.8
    Shade match 97
    $69SephoraSephoraCosts $32 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Medium rather than buildable coverageContains listed fragranceContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than buildable coverage · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep, warm peach

    Medium confidence· Digital match

    View match
  2. Shade match 93
    $59Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: deep sienna

    Medium confidence· Digital match

    View match
  3. #5 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    45 Tan Warm
    Shade match 91
    $8Ulta BeautyUlta Beauty(product price)$29 less (78%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed

    Retailer shade note: tan with warm undertones

    Medium confidence· Digital match

    View match
  4. Shade match 84
    $49SephoraSephoraCosts $12 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNot marketed for oily skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for darker tan skin with golden neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Maracuja Juicy Glow Tint

    42S Tan Sand
    Shade match 91
    $42Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Radiant rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than buildable coverage

    Retailer shade note: tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  6. #8 · Clinique

    Daily Calm Makeup Balm Foundation

    Medium Deep
    Shade match 88
    $49Ulta BeautyUlta BeautyCosts $12 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: No long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    55
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: No long-wear claim

    Medium confidence· Digital match

    View match
  7. Shade match 96
    $49Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Light rather than buildable coverageNo blurring effect claimedNot marketed for normal skin

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Light rather than buildable coverage · No blurring effect claimed · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  8. #10 · Sephora Collection

    Best Skin Ever Liquid Foundation

    29N
    Shade match 88
    $24SephoraSephora$13 less (35%)

    Matches: Very close colourSame natural finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: very tan with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 93
    $58Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural matte rather than natural finishFull rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    83
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural matte rather than natural finish · Full rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: dark warm with golden undertones

    Medium confidence· Digital match

    View match
  10. Shade match 95
    $49Ulta BeautyUlta BeautyCosts $12 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Light rather than buildable coverageNo blurring effect claimedNot marketed for normal skin

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Light rather than buildable coverage · No blurring effect claimed · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  11. #13 · Armani Beauty

    Luminous Silk Foundation

    11
    Shade match 83
    $69SephoraSephoraCosts $32 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Olive rather than warm undertoneMedium rather than buildable coverageContains listed fragrance

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than buildable coverage · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep, neutral olive

    Medium confidence· Digital match

    View match
  12. #14 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    10
    Shade match 84
    $39SephoraSephoraCosts $2 more

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Olive rather than warm undertoneRadiant rather than natural finishLight rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than warm undertone · Radiant rather than natural finish · Light rather than buildable coverage

    Retailer shade note: TAN WITH NEUTRAL OLIVE UNTERTONES

    Medium confidence· Digital match

    View match
  13. #15 · Revlon

    PhotoReady Lift & Fill Skin Tint

    160 Medium Deep
    Shade match 88
    $12.59$17.99Ulta BeautyUlta Beauty$24.41 less (66%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Light rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Light rather than buildable coverage · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  14. Shade match 92
    $28SephoraSephora$9 less (24%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishMedium rather than buildable coverageNot marketed for normal skin

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than buildable coverage · Not marketed for normal skin

    Retailer shade note: dark golden almond - dark brown skin with golden undertones

    Medium confidence· Digital match

    View match
  15. Shade match 88
    $44SephoraSephoraCosts $7 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  16. #18 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Deep 1N
    Shade match 88
    $24Ulta BeautyUlta Beauty$13 less (35%)

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No long-wear claim

    Retailer shade note: Deep with neutral undertones

    Medium confidence· Digital match

    View match
  17. Shade match 84
    $38Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Olive rather than warm undertoneMatte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Olive rather than warm undertone · Matte rather than natural finish · Full rather than buildable coverage

    Retailer shade note: dark with olive undertones

    Medium confidence· Digital match

    View match
  18. #20 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    Hazelnut
    Shade match 94
    $9.92WalmartWalmart$27.08 less (73%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for dry skin

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    67

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  19. #21 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Tan 200 N
    Shade match 88
    $49SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    430 Rio
    Shade match 93
    $24Ulta BeautyUlta Beauty(product price)$13 less (35%)

    Matches: Near-identical swatch colourBoth claim long-wearingClaims not settling into lines

    Differences: Olive rather than warm undertoneMatte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Olive rather than warm undertone · Matte rather than natural finish · Full rather than buildable coverage · No blurring effect claimed

    Retailer shade note: for tan skin w/ golden olive undertones

    Medium confidence· Digital match

    View match
  21. #23 · L.A. Girl

    Pro Coverage Liquid Foundation

    Warm Beige
    Shade match 93
    $10Ulta BeautyUlta Beauty$27 less (73%)

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    90

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  22. #24 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    511 Maple
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)$18.01 less (49%)

    Matches: Near-identical swatch colourSame natural finishClaims transfer resistance

    Differences: Full rather than buildable coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than buildable coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  23. Shade match 97
    $40SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing

    Differences: Matte rather than natural finishFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: for tan to deep skin with warm undertones

    Medium confidence· Digital match

    View match
  24. #26 · L.A. Girl

    Pro.Matte Foundation

    Golden Bronze
    Shade match 94
    $10Ulta BeautyUlta Beauty$27 less (73%)

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Matte rather than natural finishFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Medium confidence· Digital match

    View match
  25. Shade match 93
    $17.99Ulta BeautyUlta Beauty(product price)$19.01 less (51%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a skin-like finish

    Differences: Radiant rather than natural finishFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    58
    Wear & performance
    80
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than buildable coverage · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  26. Shade match 88
    $7WalmartWalmart$30 less (81%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than buildable coverageNo long-wear claimNot marketed for normal/dry/oily skin

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than buildable coverage · No long-wear claim · Not marketed for normal/dry/oily skin

    Medium confidence· Digital match

    View match
  27. #29 · Haleys Beauty

    Re-form Luminous Skin Foundation

    7.00 Tan - Dark
    Shade match 88
    $39Ulta BeautyUlta BeautyCosts $2 more

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Radiant rather than natural finishMedium rather than buildable coverageNot marketed for normal/dry/oily skin

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    0

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than buildable coverage · Not marketed for normal/dry/oily skin

    Retailer shade note: 7.00 Tan - Dark

    Medium confidence· Digital match

    View match
  28. Shade match 96
    $40SephoraSephoraCosts $3 more

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Matte rather than natural finishFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: for tan to deep skin with warm yellow undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Huda Beauty Easy Blur Natural Airbrush Foundation Mocha 500G (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    21W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 21W

    • Very close colour
    • Tan · Warm undertone

    $30

  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Tan 4W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Tan 4W

    • Very close colour
    • Tan · Warm · yellow undertone

    $31

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N59

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N59

    • Looks identical
    • Deep tan · Neutral · neutral golden undertone

    $35

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Salted Caramel 7.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Salted Caramel 7.3 Golden

    • Very close colour
    • Tan · Warm · golden undertone

    $31

  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Very close colour
    • Tan · Warm · peach undertone

    $22

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5W

    • Close colour
    • Tan · Warm · golden undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 39 Medium Deep Warm, against Huda Beauty Easy Blur Natural Airbrush Foundation in Mocha 500G. Every attribute compared, with its share of the score.

ComparedYour shadeMocha 500GClosest shade match39 Medium Deep WarmScore
Shade match55% of overall99
Colour99#b06e3a#b16e39Looks identicalColour difference 0.3 (0 is identical)
Depth100Deep tanDeep tanSameDepth difference: 0.2
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall56
Skin type56Normal, dry, oilyCombination, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 85/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 39 Medium Deep Warm.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than buildable coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Not marketed for dry skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Haus Labs Triclone Skin Tech Medium Coverage Foundation in 470 Medium Deep, against Huda Beauty Easy Blur Natural Airbrush Foundation in Mocha 500G. Every attribute compared, with its share of the score.

ComparedYour shadeMocha 500GClosest overall alternative470 Medium DeepScore
Shade match55% of overall97
Colour96#b06e3a#b46e3bLooks identicalColour difference 1.2 (0 is identical)
Depth99Deep tanTanCloseDepth difference: 0.7
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, oilyNormal, dry, sensitiveBoth marketed for normal/​dry skin
Overall match 97/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Medium Coverage Foundation in 470 Medium Deep.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than buildable coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Not marketed for oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Rare Beauty True to Myself Natural Matte Longwear Foundation 39 Medium Deep Warm

Best price
$38SephoraSephora
Costs $1 more

Your shade $37 at Sephora

SephoraView at Sephora

Closest overall alternative

Haus Labs Triclone Skin Tech Medium Coverage Foundation 470 Medium Deep

Best price
$52SephoraSephora
Costs $15 more

Your shade $37 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.