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Easy Blur Natural Airbrush Foundation Chocolate Swirl 570W dupes and alternatives Huda Beauty

Very deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tarte Amazonian Clay Blurring Powder Foundation 58H rich honey

The equivalent shade: scored on colour, depth and undertone only.

Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$40Ulta BeautyUlta Beauty
Costs $3 more

Your shade $37 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Haus Labs Triclone Skin Tech Medium Coverage Foundation 540 Deep

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
92out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
60
Best price
$52SephoraSephora
Costs $15 more

Your shade $37 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 91
    $38SephoraSephoraCosts $1 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Slightly lighterMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry skin

    Retailer shade note: rich (warm)

    Medium confidence· Digital match

    View match
  2. Shade match 88
    $58SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourSame natural finishSame buildable coverage

    Differences: Neutral rather than warm undertoneDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    100

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Sigma Beauty

    Skin Perfector Hydrating Tint

    6 - Dark Rich
    Shade match 87
    $27.30$39Ulta BeautyUlta Beauty$9.70 less (26%)

    Matches: Very close colourSame natural finishSame buildable coverage

    Differences: No blurring effect claimedNot marketed for dry/oily skin

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    33

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for dry/oily skin

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Amazonian Clay Blurring Powder Foundation

    60H mahogany honey
    Shade match 92
    $40Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishMedium rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · Does not claim a lightweight feel · Not marketed for dry skin

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  5. Shade match 73
    $52SephoraSephoraCosts $15 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than buildable coverageNot marketed for oily skin

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than buildable coverage · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: with rosy undertones

    Medium confidence· Digital match

    View match
  6. Shade match 85
    $72Ulta BeautyUlta BeautyCosts $35 more

    Matches: Very close colourSame natural finishBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim

    Medium confidence· Digital match

    View match
  7. #9 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Coffee DPN4
    Shade match 86
    $34Ulta BeautyUlta Beauty(product price)$3 less (8%)

    Matches: Very close colourSame natural finishClaims not settling into lines

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim

    Retailer shade note: rich brown skin w/neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 89
    $39.50Ulta BeautyUlta Beauty(product price)Costs $2.50 more

    Matches: Near-identical swatch colourSame buildable coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than natural finishNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · No long-wear claim

    Retailer shade note: for extra deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  9. #11 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    7N Bonbon
    Shade match 87
    $54Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame buildable coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than natural finish

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish

    Retailer shade note: rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 83
    $69SephoraSephoraCosts $32 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    30

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No long-wear claim · Not marketed for dry/oily skin

    Retailer shade note: rich neutral

    Medium confidence· Digital match

    View match
  11. #13 · Tarte

    Face Tape Full Coverage Foundation

    60H mahogany honey
    Shade match 92
    $42SephoraSephoraCosts $5 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for dry skin

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    High confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    540 Mahogany
    Shade match 86
    $18.99Ulta BeautyUlta Beauty(product price)$18.01 less (49%)

    Matches: Very close colourSame natural finishClaims transfer resistance

    Differences: Full rather than buildable coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than buildable coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  13. #15 · NARS

    Natural Radiant Longwear Foundation

    Port Louis
    Shade match 86
    $55SephoraSephoraCosts $18 more

    Matches: Very close colourSame natural finishClaims transfer resistance

    Differences: Neutral rather than warm undertoneFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than buildable coverage · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: D7.5 - Very rich deep with neutral undertones, and a red tone

    Medium confidence· Digital match

    View match
  14. Shade match 89
    $55Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims transfer resistance

    Differences: Neutral rather than warm undertoneMatte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry skin

    Retailer shade note: D6 - very deep with neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    17 Cool
    Shade match 73
    $52SephoraSephoraCosts $15 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than buildable coverageNot marketed for oily skin

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than buildable coverage · Not marketed for oily skin

    Retailer shade note: deepest with cool rose undertones

    Medium confidence· Digital match

    View match
  16. #18 · Tarte

    Face Tape Full Coverage Foundation

    60G Mahogany Golden
    Shade match 88
    $42SephoraSephoraCosts $5 more

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims transfer resistance

    Differences: Olive rather than warm undertoneMatte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Olive rather than warm undertone · Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: very deep skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  17. #19 · Rude

    Perfect Base Foundation Stick

    19N Deep Neutral
    Shade match 83
    $8.75Ulta BeautyUlta Beauty(product price)$28.25 less (76%)

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than warm undertoneLight rather than buildable coverage

    Score details
    Shade match
    83
    Finish & visual result
    87
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Neutral rather than warm undertone · Light rather than buildable coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  18. Shade match 92
    $36SephoraSephora$1 less (3%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a lightweight feel

    Differences: Radiant rather than natural finishLight rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than buildable coverage · No blurring effect claimed · No long-wear claim · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for very deep skin with neutral warm underones

    Medium confidence· Digital match

    View match
  19. #21 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 9.3
    Shade match 87
    $38Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneLight-medium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Light-medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Light-medium rather than buildable coverage · No blurring effect claimed · No long-wear claim

    Retailer shade note: rich

    Medium confidence· Digital match

    View match
  20. #22 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    400 Neutral
    Shade match 87
    $16.99Ulta BeautyUlta Beauty$20.01 less (54%)

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishLight rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Light rather than buildable coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  21. #23 · Juvia's Place

    I am Magic Powder Foundation

    Angola - Dark 1
    Shade match 79
    $20Ulta BeautyUlta Beauty(product price)$17 less (46%)

    Matches: Very close colourBoth claim long-wearingBoth claim a lightweight feel

    Differences: Slightly cooler undertoneMatte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    79
    Finish & visual result
    62
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than buildable coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match
  22. #24 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    440 Deep Neutral
    Shade match 87
    $18.99Ulta BeautyUlta Beauty(product price)$18.01 less (49%)

    Matches: Very close colourClaims a skin-like finishClaims transfer resistance

    Differences: Neutral rather than warm undertoneMatte rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  23. #25 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    21: Rich
    Shade match 81
    $14Ulta BeautyUlta Beauty(product price)$23 less (62%)

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims transfer resistance

    Differences: Slightly cooler undertoneMatte rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than buildable coverage · Not marketed for dry skin

    Retailer shade note: rich with a cool undertone

    Medium confidence· Digital match

    View match
  24. #26 · J.Cat Beauty

    Aquasurance Compact Foundation

    Espresso
    Shade match 80
    $15.99Ulta BeautyUlta Beauty(product price)$21.01 less (57%)

    Matches: Same natural finishBoth claim a blurring effectClaims not settling into lines

    Differences: Full rather than buildable coverageNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    50

    Colour not compared · Natural · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Full rather than buildable coverage · No long-wear claim · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  25. Shade match 72
    $56Ulta BeautyUlta Beauty(product price)Costs $19 more

    Matches: Very close colourSame buildable coverageClaims a skin-like finish

    Differences: Slightly deeperSlightly cooler undertoneRadiant rather than natural finish

    Score details
    Shade match
    72
    Finish & visual result
    73
    Wear & performance
    85
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Radiant rather than natural finish

    Retailer shade note: deeper with cool red undertones

    Medium confidence· Digital match

    View match
  26. Shade match 96
    $24$48SephoraSephora$13 less (35%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishLight rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    28

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/oily skin

    Retailer shade note: rich with warm undertones

    Medium confidence· Digital match

    View match
  27. Shade match 85
    $60SephoraSephoraCosts $23 more

    Matches: Very close colourClaims transfer resistanceClaims not settling into lines

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: very deep, neutral

    Medium confidence· Digital match

    View match
  28. #30 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW55
    Shade match 85
    $39SephoraSephoraCosts $2 more

    Matches: Very close colourClaims transfer resistanceClaims not settling into lines

    Differences: Neutral rather than warm undertoneMatte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    62
    Wear & performance
    58
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than buildable coverage · No blurring effect claimed · Not marketed for dry skin

    Retailer shade note: rich deep with neutral red undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Huda Beauty Easy Blur Natural Airbrush Foundation Chocolate Swirl 570W (Very deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Toffee

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Toffee

    • Looks identical
    • Very deep · Warm · golden undertone

    $36

  2. Tarte Shape Tape Full Coverage Matte Concealer

    60H mahogany honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60H mahogany honey

    • Very close colour
    • Very deep · Warm · peach undertone

    $32

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Maple Syrup 8.2 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Maple Syrup 8.2 Golden

    • Very close colour
    • Very deep · Warm · golden undertone

    $31

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Very close colour
    • Very deep · Neutral undertone

    $39

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7W

    • Close colour
    • Very deep · Warm · golden undertone

    $38

  6. CoverGirl TruBlend Undercover Concealer

    Deep Golden

    CoverGirl TruBlend Undercover Concealer, shade Deep Golden

    • Close colour
    • Very deep · Warm · golden undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Amazonian Clay Blurring Powder Foundation in 58H rich honey, against Huda Beauty Easy Blur Natural Airbrush Foundation in Chocolate Swirl 570W. Every attribute compared, with its share of the score.

ComparedYour shadeChocolate Swirl 570WClosest shade match58H rich honeyScore
Shade match55% of overall99
Colour98#6b3b27#6b3b25Looks identicalColour difference 0.8 (0 is identical)
Depth100Very deepVery deepSameDepth difference: 0.1
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, oilyNormal, combination, oilyBoth marketed for normal/​oily skin
Overall match 89/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Amazonian Clay Blurring Powder Foundation in 58H rich honey.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than buildable coverage
  • Both claim a blurring effect
  • Both claim long-wearing

Different

  • Matte finish instead of natural
  • Does not claim a lightweight feel
  • Not marketed for dry skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none

Why the closest overall alternative works

Haus Labs Triclone Skin Tech Medium Coverage Foundation in 540 Deep, against Huda Beauty Easy Blur Natural Airbrush Foundation in Chocolate Swirl 570W. Every attribute compared, with its share of the score.

ComparedYour shadeChocolate Swirl 570WClosest overall alternative540 DeepScore
Shade match55% of overall89
Colour97#6b3b27#6d3924Looks identicalColour difference 1.1 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.4
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, oilyNormal, dry, sensitiveBoth marketed for normal/​dry skin
Overall match 92/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Medium Coverage Foundation in 540 Deep.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Medium rather than buildable coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone
  • Not marketed for oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Tarte Amazonian Clay Blurring Powder Foundation 58H rich honey

Match price
$40Ulta BeautyUlta Beauty
Costs $3 more

Your shade $37 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Haus Labs Triclone Skin Tech Medium Coverage Foundation 540 Deep

Best price
$52SephoraSephora
Costs $15 more

Your shade $37 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.