Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $37 at Sephora · lowest price $8.98 at Walmart
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at Walmart
CVS$11.89View at CVSUlta Beauty$11.99View at Ulta BeautyWalmart$17.96View at Walmart
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $37 at Sephora · product price; shade not separately priced
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $12 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No long-wear claim
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No long-wear claim
Medium confidence· Digital match
Clinique Daily Calm Makeup Balm Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sUlta Beauty$49View at Ulta BeautyUlta Beauty(product price)$13 less (35%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing
Differences: Radiant rather than natural finishMedium rather than buildable coverageNo blurring effect claimed
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta BeautyCosts $33 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than buildable coverageNo blurring effect claimedNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautyUlta Beauty(product price)$13 less (35%)Matches: Very close colourSame neutral undertoneBoth claim long-wearing
Differences: Radiant rather than natural finishMedium rather than buildable coverageNo blurring effect claimed
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)$13 less (35%)Matches: Very close colourSame neutral undertoneBoth claim long-wearing
Differences: Radiant rather than natural finishMedium rather than buildable coverageNo blurring effect claimed
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)$25.01 less (68%)Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel
Differences: Matte rather than natural finishMedium rather than buildable coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at Walmart
Target$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at WalgreensAmazonSee price at AmazonView at Amazon
SephoraCosts $7 moreMatches: Near-identical swatch colourSame natural finishBoth claim long-wearing
Differences: Slightly warmer undertoneMedium rather than buildable coverageNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: warm bronze
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)$18.01 less (49%)Matches: Near-identical swatch colourSame natural finishClaims transfer resistance
Differences: Full rather than buildable coverageNo blurring effect claimedContains listed fragrance
Looks identical · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Full rather than buildable coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$13 less (35%)Matches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Slightly warmer undertoneMedium rather than buildable coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than buildable coverage · No long-wear claim
Retailer shade note: Deepest with warm undertones
Medium confidence· Digital match
SUBTL. Beauty Stackable BB Powder Foundation Single
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $7 moreMatches: Very close colourSame natural finishBoth claim long-wearing
Differences: Slightly warmer undertoneMedium rather than buildable coverageNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $9 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Radiant rather than natural finishFull rather than buildable coverage
Very close colour · Radiant · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than buildable coverage
Retailer shade note: rich mahogany with neutral undertone for deep dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $12 moreMatches: Near-identical swatch colourSame natural finishClaims not settling into lines
Differences: Slightly warmer undertoneLight rather than buildable coverageNo blurring effect claimed
Looks identical · Natural · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Light rather than buildable coverage · No blurring effect claimed · Not marketed for normal skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautySephoraCosts $3 moreMatches: Very close colourBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly cooler undertoneMatte rather than natural finishMedium rather than buildable coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than buildable coverage · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: deeper skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$3 less (8%)Matches: Very close colourSame natural finishClaims not settling into lines
Differences: Slightly warmer undertoneMedium rather than buildable coverageNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim
Retailer shade note: brown with golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $12 moreMatches: Very close colourSame natural finishClaims not settling into lines
Differences: Slightly warmer undertoneLight rather than buildable coverageNo blurring effect claimed
Very close colour · Natural · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Light rather than buildable coverage · No blurring effect claimed · Not marketed for normal skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty$27 less (73%)Matches: Very close colourBoth claim long-wearing
Differences: Radiant rather than natural finishFull rather than buildable coverageNo blurring effect claimed
Very close colour · Radiant · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
L.A. Girl Pro Coverage Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyUlta Beauty(product price)$21.01 less (57%)Matches: Very close colourSame neutral undertoneClaims transfer resistance
Differences: Matte rather than natural finishFull rather than buildable coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · No blurring effect claimed · Contains drying alcohol
Retailer shade note: neutral warm undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$16.99View at CVSAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $5 moreMatches: Near-identical swatch colourClaims a skin-like finishBoth claim a blurring effect
Differences: Slightly cooler undertoneMatte rather than natural finishFull rather than buildable coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than buildable coverage · No long-wear claim
Retailer shade note: cool undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$25.01 less (68%)Matches: Very close colourBoth claim a lightweight feel
Differences: Slightly warmer undertoneMatte rather than natural finishMedium rather than buildable coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$23.01 less (62%)Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Slightly warmer undertoneMedium rather than buildable coverageNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$21.01 less (57%)Matches: Near-identical swatch colourClaims transfer resistanceBoth claim a lightweight feel
Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than buildable coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than buildable coverage · No blurring effect claimed · Contains drying alcohol
Retailer shade note: warm undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$16.99View at CVSAmazonSee price at AmazonView at AmazonSephoraCosts $2 moreMatches: Very close colourSame neutral undertoneClaims transfer resistance
Differences: Matte rather than natural finishFull rather than buildable coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · No blurring effect claimed · Not marketed for dry skin
Retailer shade note: very deep with warm neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$16.01 less (43%)Matches: Very close colourSame neutral undertone
Differences: Radiant rather than natural finishLight rather than buildable coverageNo blurring effect claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum
Every store that sells this shade · prices as last checked
Target$15.89View at TargetUlta Beautyfrom $20.99 · product priceView at Ulta BeautyCVS$21.59View at CVSWalgreens$21.99View at WalgreensUlta Beauty(product price)$24.01 less (65%)Matches: Very close colourBoth claim long-wearing
Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than buildable coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $2 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than buildable coverageNo long-wear claim
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/dry skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $5 moreMatches: Very close colourClaims a skin-like finishBoth claim a blurring effect
Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than buildable coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than buildable coverage · No long-wear claim
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Near-identical swatch colourClaims transfer resistanceClaims not settling into lines
Differences: Slightly cooler undertoneMatte rather than natural finishFull rather than buildable coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than buildable coverage · No blurring effect claimed · Not marketed for dry skin
Retailer shade note: very deep with soft red undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $2 moreMatches: Very close colourClaims transfer resistanceClaims not settling into lines
Differences: Slightly cooler undertoneMatte rather than natural finishFull rather than buildable coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than buildable coverage · No blurring effect claimed · Not marketed for dry skin
Retailer shade note: rich deep with soft red undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sShowing 12 of 28 matches
The closest shade to Huda Beauty Easy Blur Natural Airbrush Foundation Hot Fudge 550R (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
N11
$16.99
Hazelnut 8.1 Neutral
$31
NW50
$30
7N
$38
Deep 6C
$31
Cappuccino
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Fit Me Dewy + Smooth Foundation in Java, against Huda Beauty Easy Blur Natural Airbrush Foundation in Hot Fudge 550R. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Fit Me Dewy + Smooth Foundation in Java.
7 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Tarte Timeless Hydrating Foundation in 57G Rich Golden, against Huda Beauty Easy Blur Natural Airbrush Foundation in Hot Fudge 550R. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Timeless Hydrating Foundation in 57G Rich Golden.
10 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Maybelline Fit Me Dewy + Smooth Foundation Java
Ulta BeautyYour shade $37 at Sephora · lowest price $8.98 at Walmart
Tarte Timeless Hydrating Foundation 57G Rich Golden
Ulta BeautyYour shade $37 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
