Deep tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $37 at Sephora
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at Sephora
Ulta Beautyfrom $49 · product priceView at Ulta Beauty
Macy's$49View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $37 at Sephora · product price; shade not separately priced
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$33.11 less (89%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Full rather than buildable coverage
Looks identical · Natural · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Full rather than buildable coverage
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautySephoraCosts $15 moreMatches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Slightly cooler undertoneMedium rather than buildable coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than buildable coverage · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: with rosy undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty(product price)Costs $23 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than buildable coverageNo blurring effect claimedDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: dark skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautyUlta BeautyCosts $5 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than buildable coverageNot marketed for normal/dry skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Full rather than buildable coverage · Not marketed for normal/dry skin
Retailer shade note: for tan-deep skin with neutral bronze undertones
Medium confidence· Digital match
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta Beauty(product price)$8 less (22%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing
Differences: Natural matte rather than natural finishFull rather than buildable coverageNo blurring effect claimed
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural matte rather than natural finish · Full rather than buildable coverage · No blurring effect claimed
Retailer shade note: Tan with Neutral Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautySephoraCosts $2.50 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than buildable coverageNo long-wear claimNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than buildable coverage · No long-wear claim · Not marketed for oily skin
Retailer shade note: deep neutral skin with subtle red undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $32 moreMatches: Very close colourSame neutral undertoneSame buildable coverage
Differences: Matte rather than natural finishContains listed fragrance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Contains listed fragrance
Retailer shade note: dark-deep shade, neutral undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephora$13 less (35%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for dry/oily skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry/oily skin
Retailer shade note: deep, neutral undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $2 moreMatches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly warmer undertoneRadiant rather than natural finishLight rather than buildable coverage
Looks identical · Radiant · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Light rather than buildable coverage
Retailer shade note: TAN TO DARK WARM OLIVE UNDERTONES
Medium confidence· Digital match
Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephoraCosts $32 moreMatches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Slightly cooler undertoneMedium rather than buildable coverageContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than buildable coverage · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep, cool pink
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraUlta Beauty(product price)$13 less (35%)Matches: Very close colourSame neutral undertoneBoth claim long-wearing
Differences: Radiant rather than natural finishMedium rather than buildable coverageNo blurring effect claimed
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $3 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Light rather than buildable coverageNo blurring effect claimedNot marketed for dry/oily skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Light rather than buildable coverage · No blurring effect claimed · Not marketed for dry/oily skin
Retailer shade note: tan to deep with neutral tones
Medium confidence· Digital match
Refy Skin Base Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)$25.01 less (68%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim a lightweight feel
Differences: Matte rather than natural finishMedium rather than buildable coverageNo blurring effect claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$8 less (22%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing
Differences: Natural matte rather than natural finishFull rather than buildable coverageNo blurring effect claimed
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural matte rather than natural finish · Full rather than buildable coverage · No blurring effect claimed
Retailer shade note: Tan with Warm Neutral Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautySephoraCosts $7 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than buildable coverageNo blurring effect claimedDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty$44View at Ulta BeautyUlta Beauty(product price)Costs $4 moreMatches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Slightly warmer undertoneMedium rather than buildable coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than buildable coverage
Retailer shade note: dark warm
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)$8 less (22%)Matches: Very close colourSame neutral undertoneBoth claim long-wearing
Differences: Natural matte rather than natural finishFull rather than buildable coverageNo blurring effect claimed
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural matte rather than natural finish · Full rather than buildable coverage · No blurring effect claimed
Retailer shade note: Tan with Cool Neutral Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautySephoraCosts $7 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than buildable coverageNo blurring effect claimedDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishMedium rather than buildable coverageNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than buildable coverage · No long-wear claim · Not marketed for normal skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $15 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Radiant rather than natural finishMedium rather than buildable coverageDoes not claim a lightweight feel
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than buildable coverage · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: dark neutral
Medium confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty$2 less (5%)Matches: Very close colourSame natural finishClaims a skin-like finish
Differences: Slightly warmer undertoneMedium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than buildable coverage
Medium confidence· Digital match
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautySephoraCosts $15 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Matte rather than natural finishMedium rather than buildable coverageContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than buildable coverage · Contains drying alcohol
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52 · low stockView at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephora$13 less (35%)Matches: Very close colourSame natural finishBoth claim long-wearing
Differences: Slightly warmer undertoneMedium rather than buildable coverageNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: very tan with yellow undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$15 less (41%)Matches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Slightly cooler undertoneLight rather than buildable coverageNo long-wear claim
Very close colour · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Light rather than buildable coverage · No long-wear claim · Not marketed for dry skin
Retailer shade note: deep with red undertones
Medium confidence· Digital match
Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty(product price)$21.01 less (57%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than buildable coverageNo long-wear claimDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Full rather than buildable coverage · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
J.Cat Beauty Aquasurance Compact Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraCosts $2.50 moreMatches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Slightly cooler undertoneMedium rather than buildable coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than buildable coverage · No long-wear claim · Not marketed for oily skin
Retailer shade note: dark cool skin with red undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $17 moreMatches: Very close colourBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than buildable coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry skin
Retailer shade note: deep brown w/ golden undertones
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautySephoraCosts $21 moreMatches: Very close colourSame neutral undertoneBoth claim long-wearing
Differences: Matte rather than natural finishMedium rather than buildable coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: Deep, neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Matte rather than natural finishMedium rather than buildable coverageNo blurring effect claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry skin
Retailer shade note: tan with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyMacy's$48 · low stockView at Macy'sShowing 12 of 29 matches
The closest shade to Huda Beauty Easy Blur Natural Airbrush Foundation Cocoa 510R (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
7 Neutral
$42
Maple
$36
14.5 Deep
$36
4N68
$35
N9
$16.99
148
$12.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Honey, against Huda Beauty Easy Blur Natural Airbrush Foundation in Cocoa 510R. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Honey.
8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
Tarte Timeless Hydrating Foundation in 53S Deep Sand, against Huda Beauty Easy Blur Natural Airbrush Foundation in Cocoa 510R. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Timeless Hydrating Foundation in 53S Deep Sand.
10 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Honey
SephoraYour shade $37 at Sephora
Tarte Timeless Hydrating Foundation 53S Deep Sand
Ulta BeautyYour shade $37 at Sephora · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
