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Easy Blur Natural Airbrush Foundation Gingerbread 430N dupes and alternatives Huda Beauty

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation NY11

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: NARS Light Reflecting Foundation Tahoe

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
95out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
60
Best price
$55SephoraSephora
Costs $18 more

Your shade $37 at Sephora

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 95
    $41Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Light rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Light rather than buildable coverage · No blurring effect claimed

    Retailer shade note: tan with a neutral undertone

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Timeless Hydrating Foundation

    42S Tan Sand
    Shade match 90
    $42Ulta BeautyUlta BeautyCosts $5 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    No material differences in the data we have.

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Medium confidence· Digital match

    View match
  3. #5 · NARS

    Natural Radiant Longwear Foundation

    Huahine - Medium Dark 2.6
    Shade match 96
    $55SephoraSephoraCosts $18 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than buildable coverageNo blurring effect claimedNot marketed for oily skin

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than buildable coverage · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: MD2.6 - medium-deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Kylie Cosmetics

    Natural Blur Powder Foundation

    6N
    Shade match 95
    $38Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage

    Retailer shade note: medium tan with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Jane Iredale

    Beyond Matte Liquid Foundation

    M9
    Shade match 90
    $54Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for dry skin

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry skin

    Retailer shade note: medium to dark w/ gold/brown undertones

    Medium confidence· Digital match

    View match
  6. #8 · NARS

    Natural Radiant Longwear Foundation

    Cadiz - Medium Dark 3
    Shade match 95
    $55SephoraSephoraCosts $18 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than buildable coverageNo blurring effect claimedNot marketed for oily skin

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than buildable coverage · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: MD3 - medium-deep with neutral undertones, and a golden tone

    Medium confidence· Digital match

    View match
  7. #9 · Juvia's Place

    I am Magic Natural Radiance Foundation

    530 Ibiza
    Shade match 94
    $14.40$24Ulta BeautyUlta Beauty$22.60 less (61%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    84

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  8. #10 · Charlotte Tilbury

    Airbrush Flawless Foundation

    10 Neutral
    Shade match 96
    $52SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishMedium rather than buildable coverageContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · Contains drying alcohol

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 97
    $55SephoraSephoraCosts $18 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for dry skin

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry skin

    Retailer shade note: MD2 - Medium-deep with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Charlotte Tilbury

    Airbrush Flawless Foundation

    9 Neutral
    Shade match 96
    $52SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishMedium rather than buildable coverageContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · Contains drying alcohol

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Maybelline

    Fit Me Matte + Poreless Foundation

    Toffee 330
    Shade match 93
    $11.99Ulta BeautyUlta Beauty(product price)$25.01 less (68%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Matte rather than natural finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    67

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  12. #14 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTarget$7 less (19%)

    Matches: Same natural finishSame buildable coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed

    Low confidence· Digital match

    View match
  13. #15 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$7 less (19%)

    Matches: Same neutral undertoneSame natural finishSame buildable coverage

    Differences: Slightly lighterNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed

    Low confidence· Digital match

    View match
  14. #16 · Maybelline

    Super Stay Lumi-Matte Foundation

    330
    Shade match 97
    $15.99Ulta BeautyUlta Beauty(product price)$21.01 less (57%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims transfer resistance

    Differences: Matte rather than natural finishFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    400 Ethiopia
    Shade match 93
    $24Ulta BeautyUlta Beauty(product price)$13 less (35%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing

    Differences: Matte rather than natural finishFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · No blurring effect claimed

    Retailer shade note: for tan skin w/ neutral warm undertones

    Medium confidence· Digital match

    View match
  16. #18 · Jane Iredale

    Beyond Matte Liquid Foundation

    M10
    Shade match 85
    $54Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry skin

    Retailer shade note: medium to dark w/ gold/peach/brown undertones

    Medium confidence· Digital match

    View match
  17. #19 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Tan Neutral
    Shade match 95
    $42Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    74
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than buildable coverage · No blurring effect claimed

    Retailer shade note: medium tan with neutral to golden undertone for medium to light tan skin

    Medium confidence· Digital match

    View match
  18. #20 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    3Y42 - Warm Praline
    Shade match 85
    $49SephoraSephoraCosts $12 more

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneRadiant rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than buildable coverage · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance

    Retailer shade note: for medium to tan skin with peach undertones

    Medium confidence· Digital match

    View match
  19. Shade match 85
    $48SephoraSephoraCosts $11 more

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneRadiant rather than natural finishLight rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Light rather than buildable coverage · Not marketed for oily skin

    Retailer shade note: tan with warm undertones

    Medium confidence· Digital match

    View match
  20. #22 · Kylie Cosmetics

    Natural Blur Powder Foundation

    8C
    Shade match 86
    $38Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourBoth claim a blurring effectClaims not settling into lines

    Differences: Slightly cooler undertoneMatte rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than buildable coverage

    Retailer shade note: tan with cool, subtle rosy undertones

    Medium confidence· Digital match

    View match
  21. #23 · Clinique

    Stay-Matte Sheer Pressed Powder Foundation

    Stay Honey Wheat
    Shade match 87
    $41Ulta BeautyUlta BeautyCosts $4 more

    Matches: Very close colourBoth claim long-wearingBoth claim a lightweight feel

    Differences: Slightly warmer undertoneMatte rather than natural finishLight rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Light rather than buildable coverage · No blurring effect claimed · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  22. #24 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    490 Golden Amber
    Shade match 86
    $18.99Ulta BeautyUlta Beauty(product price)$18.01 less (49%)

    Matches: Very close colourSame natural finishClaims transfer resistance

    Differences: Slightly warmer undertoneFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than buildable coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  23. #25 · Poom

    Natural Glow Hydrating Foundation

    #400 - Tan Neutral
    Shade match 96
    $48Ulta BeautyUlta BeautyCosts $11 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishLight rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Light rather than buildable coverage · No blurring effect claimed · No long-wear claim

    Retailer shade note: tan neutral

    Medium confidence· Digital match

    View match
  24. #26 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    450 Casablanca
    Shade match 88
    $24Ulta BeautyUlta Beauty(product price)$13 less (35%)

    Matches: Near-identical swatch colourBoth claim long-wearingClaims not settling into lines

    Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than buildable coverage · No blurring effect claimed

    Retailer shade note: for tan skin w/ golden warm undertones

    Medium confidence· Digital match

    View match
  25. Shade match 90
    $12.59$17.99Ulta BeautyUlta Beauty$24.41 less (66%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    58
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than buildable coverage · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  26. #28 · Maybelline

    Fit Me Matte + Poreless Foundation

    Golden Caramel 332
    Shade match 86
    $11.99Ulta BeautyUlta Beauty(product price)$25.01 less (68%)

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Slightly warmer undertoneMatte rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  27. Shade match 91
    $63Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance

    Differences: Luminous rather than natural finishFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    52
    Wear & performance
    82
    Skin suitability
    84

    Looks identical · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than natural finish · Full rather than buildable coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match
  28. #30 · Tarte

    Face Tape Full Coverage Foundation

    42S Tan Sand
    Shade match 89
    $42SephoraSephoraCosts $5 more

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims transfer resistance

    Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Huda Beauty Easy Blur Natural Airbrush Foundation Gingerbread 430N (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    10.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 10.5 Tan

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $36

  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N42

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N42

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $35

  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    370

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 370

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $30

  4. e.l.f. Cosmetics 16HR Camo Concealer

    Tan Neutral

    e.l.f. Cosmetics 16HR Camo Concealer, shade Tan Neutral

    • Close colour
    • Medium · Neutral undertone

    $8

  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    410 Almond

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 410 Almond

    • Looks identical
    • Medium

    $15.99

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Toasted Almond 5.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Toasted Almond 5.3 Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in NY11, against Huda Beauty Easy Blur Natural Airbrush Foundation in Gingerbread 430N. Every attribute compared, with its share of the score.

ComparedYour shadeGingerbread 430NClosest shade matchNY11Score
Shade match55% of overall99
Colour99#d99862#db9861Looks identicalColour difference 0.5 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.3
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity70Long-wearing18-hour wearSome differenceThe match claims 18-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, oilyNormal, dry, sensitiveBoth marketed for normal/​dry skin
Overall match 86/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in NY11.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than buildable coverage
  • Both claim a blurring effect
  • Claims not settling into lines

Different

  • Radiant finish instead of natural
  • Does not claim a lightweight feel
  • Not marketed for oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high

Why the closest overall alternative works

NARS Light Reflecting Foundation in Tahoe, against Huda Beauty Easy Blur Natural Airbrush Foundation in Gingerbread 430N. Every attribute compared, with its share of the score.

ComparedYour shadeGingerbread 430NClosest overall alternativeTahoeScore
Shade match55% of overall95
Colour92#d99862#d1945cVery close colourColour difference 2.0 (0 is identical)
Depth95MediumMediumSameDepth difference: 2.8
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, oilyNormal, dry, combinationBoth marketed for normal/​dry skin
Overall match 95/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Light Reflecting Foundation in Tahoe.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Medium rather than buildable coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Not marketed for oily skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Where to buy

Closest shade match

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation NY11

Best price
$52SephoraSephora
Costs $15 more

Your shade $37 at Sephora

SephoraView at Sephora

Closest overall alternative

NARS Light Reflecting Foundation Tahoe

Best price
$55SephoraSephora
Costs $18 more

Your shade $37 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.