Easy Blur Natural Airbrush Foundation Milkshake 100B dupes and alternatives Huda Beauty
4.5 (5,031)·Very fair · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same natural finish· Both claim a blurring effect
Differences: Slightly cooler undertone· Medium rather than buildable coverage· Not marketed for oily skin
Score details
Shade match
84
Finish & visual result
100
Wear & performance
80
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than buildable coverage · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
$11.99Ulta Beauty(product price)$25.01 less (68%)4.4 (182,841)
Matches: Very close colour· Same neutral undertone· Both claim a lightweight feel
Differences: Matte rather than natural finish· Medium rather than buildable coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
70
Wear & performance
80
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry skin · Contains drying alcohol
Matches: Very close colour· Same neutral undertone· Claims a skin-like finish
Differences: Slightly deeper· Radiant rather than natural finish· Medium rather than buildable coverage
Score details
Shade match
94
Finish & visual result
64
Wear & performance
100
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for normal skin · Contains listed fragrance
Retailer shade note: light with neutral peach undertones
Matches: Very close colour· Same natural finish· Both claim a blurring effect
Differences: Slightly cooler undertone· Medium rather than buildable coverage· Not marketed for oily skin
Score details
Shade match
81
Finish & visual result
100
Wear & performance
80
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than buildable coverage · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair to light with cool undertones
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a lightweight feel
Differences: Radiant rather than natural finish· Medium rather than buildable coverage· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
70
Wear & performance
60
Skin suitability
100
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light skin with neutral tones
$11.99Ulta Beauty(product price)$25.01 less (68%)4.4 (182,841)
Matches: Very close colour· Similar undertone (warm vs neutral)· Both claim a lightweight feel
Differences: Matte rather than natural finish· Medium rather than buildable coverage· No blurring effect claimed
Score details
Shade match
92
Finish & visual result
70
Wear & performance
80
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a lightweight feel
Differences: Radiant rather than natural finish· Medium rather than buildable coverage· No blurring effect claimed
Score details
Shade match
94
Finish & visual result
70
Wear & performance
60
Skin suitability
100
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Contains listed fragrance · Contains drying alcohol
The closest shade to Huda Beauty Easy Blur Natural Airbrush Foundation Milkshake 100B (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
R.E.M. Beauty Sweetener Foundation in fair 9 ng, against Huda Beauty Easy Blur Natural Airbrush Foundation in Milkshake 100B. Every attribute compared, with its share of the score.
ComparedYour shadeMilkshake 100BClosest shade matchfair 9 ngHow they compareScore
Shade match55% of overall99
Colour60%99#fddbc4#fedbc3Looks identicalColour difference 0.4 (0 is identical)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type100%0Normal, dry, oilyCombinationMarketed for different skin types
Overall match 81/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Haus Labs Triclone Skin Tech Medium Coverage Foundation in 070 Fair, against Huda Beauty Easy Blur Natural Airbrush Foundation in Milkshake 100B. Every attribute compared, with its share of the score.
ComparedYour shadeMilkshake 100BClosest overall alternative070 FairHow they compareScore
Shade match55% of overall92
Colour60%94#fddbc4#f5d5c0Very close colourColour difference 1.6 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyNormal, dry, sensitiveBoth marketed for normal/dry skin
Overall match 94/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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