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Easy Blur Natural Airbrush Foundation Milkshake 100B dupes and alternatives Huda Beauty

Very fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol2Vegan1Cruelty-free1Oil-free0With SPF2Mineral1

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Only showing matches with full coverage.

Closest shade match: MAC Cosmetics Studio Fix Powder Plus Foundation N3

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Huda Beauty
Milkshake 100BChange shade
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
The match
MAC Cosmetics
N3
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Shade match
97out of 100
Colour
96
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39Ulta BeautyUlta Beauty
Costs $2 more

Your shade $37 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Fair Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Huda Beauty
Milkshake 100BChange shade
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
The match
IT Cosmetics
Fair Warm
Depth and undertone: Very fair · Warm · golden
Finish and coverage: Natural · Full coverage
Overall match
86out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
81
Wear (Wear & performance)
80
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $2 more

Your shade $37 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    2F
    Shade match 94
    $47SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Full rather than buildable coverageNot marketed for normal/dry skinContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    80
    Skin suitability
    28

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than buildable coverage · Not marketed for normal/dry skin · Contains drying alcohol

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    412 Warm Ivory
    Shade match 91
    $18.99Ulta BeautyUlta Beauty(product price)$18.01 less (49%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Full rather than buildable coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than buildable coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · Maybelline

    Super Stay 24H Skin Tint + Vitamin C

    102
    Shade match 97
    $12.59$17.99Ulta BeautyUlta Beauty$24.41 less (66%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    58
    Wear & performance
    80
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than buildable coverage · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Huda Beauty Easy Blur Natural Airbrush Foundation Milkshake 100B (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    110N

    Rare Beauty Liquid Touch Brightening Concealer, shade 110N

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    110

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Snow

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Snow

    • Looks identical
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  4. CoverGirl TruBlend Undercover Concealer

    Light Ivory

    CoverGirl TruBlend Undercover Concealer, shade Light Ivory

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. NARS Soft Matte Complete Concealer

    Madeleine

    NARS Soft Matte Complete Concealer, shade Madeleine

    • Very close colour
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  6. Maybelline Fit Me Natural Finish Concealer

    005 Ivory

    Maybelline Fit Me Natural Finish Concealer, shade 005 Ivory

    • Looks identical
    • Very fair

    $10.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix Powder Plus Foundation in N3, against Huda Beauty Easy Blur Natural Airbrush Foundation in Milkshake 100B. Every attribute compared, with its share of the score.

ComparedYour shadeMilkshake 100BClosest shade matchN3Score
Shade match55% of overall97
Colour96#fddbc4#f7d7c0Looks identicalColour difference 1.2 (0 is identical)
Depth96Very fairVery fairSameDepth difference: 2.3
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, oilyNormal, combination, oilyBoth marketed for normal/​oily skin
Overall match 84/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in N3.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Full rather than buildable coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Not marketed for dry skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs moderate
View full match

Why the closest overall alternative works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair Warm, against Huda Beauty Easy Blur Natural Airbrush Foundation in Milkshake 100B. Every attribute compared, with its share of the score.

ComparedYour shadeMilkshake 100BClosest overall alternativeFair WarmScore
Shade match55% of overall90
Colour91#fddbc4#f6d9c1Very close colourColour difference 2.2 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 1.7
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry/​oily skin
Overall match 86/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair Warm.

Same or better

  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same natural finish
  • Full rather than buildable coverage
  • Both claim long-wearing
  • Adds SPF 50

Different

  • No blurring effect claimed
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

MAC Cosmetics Studio Fix Powder Plus Foundation N3

Best price
$39Ulta BeautyUlta Beauty
Costs $2 more

Your shade $37 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Fair Warm

Best price
$39SephoraSephora
Costs $2 more

Your shade $37 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.