Beautler.Your beauty butler

Easy Blur Natural Airbrush Foundation Milkshake 100B dupes and alternatives Huda Beauty

Very fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free5No drying alcohol5Vegan3Cruelty-free2Oil-free0With SPF3Mineral2

Avoid an ingredient

Sort

9 of 31

Only showing matches made for sensitive skin.

  • 1 match has no skin type listed and is not shown.

Closest shade match: Maybelline Super Stay 24H Skin Tint + Vitamin C 102

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Huda Beauty
Milkshake 100BChange shade
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
The match
Maybelline
102
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Radiant · Full coverage
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$12.59Ulta BeautyUlta Beauty
$24.41 less (66%)

Your shade $37 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Haus Labs Triclone Skin Tech Medium Coverage Foundation 070 Fair

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Huda Beauty
Milkshake 100BChange shade
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
The match
Haus Labs
070 Fair
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
94out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $15 more

Your shade $37 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    0N1 Silk
    Shade match 92
    $54SephoraSephoraCosts $17 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than buildable coverage

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than buildable coverage

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Chanel

    ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BD01
    Shade match 92
    $69Ulta BeautyUlta BeautyCosts $32 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same buildable coverage

    Differences: Matte rather than natural finishContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than natural finish · Contains listed fragrance

    Retailer shade note: fair shade, golden undertone

    Medium confidence· Digital match

    View match
  3. #5 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Fair Warm
    Shade match 90
    $39SephoraSephoraCosts $2 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Full rather than buildable coverageNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Full rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: very fair warm with golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Fair 2 Neutral
    Shade match 90
    $41Ulta BeautyUlta BeautyCosts $4 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than buildable coverage

    Retailer shade note: fair neutral

    Medium confidence· Digital match

    View match
  5. #7 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    2F
    Shade match 94
    $47SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Full rather than buildable coverageNot marketed for normal/dry skinContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    80
    Skin suitability
    28

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than buildable coverage · Not marketed for normal/dry skin · Contains drying alcohol

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · IT Cosmetics

    CC+ Nude Glow Lightweight Foundation + Glow Serum

    Light Neutral
    Shade match 94
    $39SephoraSephoraCosts $2 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Slightly deeperRadiant rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Radiant rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for normal skin · Contains listed fragrance

    Retailer shade note: light with neutral peach undertones

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    412 Warm Ivory
    Shade match 91
    $18.99Ulta BeautyUlta Beauty(product price)$18.01 less (49%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Full rather than buildable coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than buildable coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Huda Beauty Easy Blur Natural Airbrush Foundation Milkshake 100B (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    110N

    Rare Beauty Liquid Touch Brightening Concealer, shade 110N

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    110

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Snow

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Snow

    • Looks identical
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  4. CoverGirl TruBlend Undercover Concealer

    Light Ivory

    CoverGirl TruBlend Undercover Concealer, shade Light Ivory

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. NARS Soft Matte Complete Concealer

    Madeleine

    NARS Soft Matte Complete Concealer, shade Madeleine

    • Very close colour
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  6. Maybelline Fit Me Natural Finish Concealer

    005 Ivory

    Maybelline Fit Me Natural Finish Concealer, shade 005 Ivory

    • Looks identical
    • Very fair

    $10.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Super Stay 24H Skin Tint + Vitamin C in 102, against Huda Beauty Easy Blur Natural Airbrush Foundation in Milkshake 100B. Every attribute compared, with its share of the score.

ComparedYour shadeMilkshake 100BClosest shade match102Score
Shade match55% of overall97
Colour95#fddbc4#f8dac6Looks identicalColour difference 1.4 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.9
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall58
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​oily skin
Overall match 84/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay 24H Skin Tint + Vitamin C in 102.

Same or better

  • $24.41 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Full rather than buildable coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • No blurring effect claimed
  • Contains alcohol denat.

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Haus Labs Triclone Skin Tech Medium Coverage Foundation in 070 Fair, against Huda Beauty Easy Blur Natural Airbrush Foundation in Milkshake 100B. Every attribute compared, with its share of the score.

ComparedYour shadeMilkshake 100BClosest overall alternative070 FairScore
Shade match55% of overall92
Colour94#fddbc4#f5d5c0Very close colourColour difference 1.6 (0 is identical)
Depth94Very fairVery fairSameDepth difference: 3.2
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, oilyNormal, dry, sensitiveBoth marketed for normal/​dry skin
Overall match 94/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Medium Coverage Foundation in 070 Fair.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Medium rather than buildable coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Not marketed for oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Maybelline Super Stay 24H Skin Tint + Vitamin C 102

Best price
$12.59Ulta BeautyUlta Beauty
$24.41 less (66%)

Your shade $37 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Haus Labs Triclone Skin Tech Medium Coverage Foundation 070 Fair

Best price
$52SephoraSephora
Costs $15 more

Your shade $37 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.