Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same natural finish· Both claim a blurring effect
Differences: Neutral rather than olive undertone· Medium rather than buildable coverage· Not marketed for oily skin
Score details
Shade match
91
Finish & visual result
100
Wear & performance
100
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than olive undertone · Medium rather than buildable coverage · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for medium skin with neutral undertones
Differences: Neutral rather than olive undertone· Medium rather than buildable coverage· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
89
Wear & performance
60
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than olive undertone · Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium skin with neutral beige undertones
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim long-wearing
Differences: Slightly warmer undertone· Radiant rather than natural finish· Medium rather than buildable coverage
Score details
Shade match
88
Finish & visual result
81
Wear & performance
80
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than buildable coverage · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance
Retailer shade note: for medium to tan skin with peach undertones
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim long-wearing
Differences: Slightly warmer undertone· Radiant rather than natural finish· Medium rather than buildable coverage
Score details
Shade match
90
Finish & visual result
81
Wear & performance
82
Skin suitability
33
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than buildable coverage · Not marketed for dry/oily skin · Contains listed fragrance
Matches: Very close colour· Both claim a blurring effect· Both claim long-wearing
Differences: Slightly warmer undertone· Matte rather than natural finish· Medium rather than buildable coverage
Score details
Shade match
87
Finish & visual result
81
Wear & performance
82
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than buildable coverage · Not marketed for dry skin · Contains drying alcohol
$24Ulta Beauty(product price)$13 less (35%)3.9 (396)
Matches: Near-identical swatch colour· Both claim long-wearing
Differences: Slightly warmer undertone· Radiant rather than natural finish· Medium rather than buildable coverage
Score details
Shade match
88
Finish & visual result
70
Wear & performance
80
Skin suitability
84
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Differences: Matte rather than natural finish· Full rather than buildable coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
62
Wear & performance
40
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: medium or tan skin tones with an olive undertone
The closest shade to Huda Beauty Easy Blur Natural Airbrush Foundation Golden Milk 307N (Medium light · Olive · neutral olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NARS Natural Radiant Longwear Foundation in Vanuatu - Medium 3.5, against Huda Beauty Easy Blur Natural Airbrush Foundation in Golden Milk 307N. Every attribute compared, with its share of the score.
ComparedYour shadeGolden Milk 307NClosest shade matchVanuatu - Medium 3.5How they compareScore
Shade match55% of overall97
Colour60%96#d9a171#dca574Looks identicalColour difference 1.1 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared81
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyNormal, dry, combinationBoth marketed for normal/dry skin
Overall match 87/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
NARS Light Reflecting Foundation in Vanuatu, against Huda Beauty Easy Blur Natural Airbrush Foundation in Golden Milk 307N. Every attribute compared, with its share of the score.
ComparedYour shadeGolden Milk 307NClosest overall alternativeVanuatuHow they compareScore
Shade match55% of overall96
Colour60%94#d9a171#d39e6cVery close colourColour difference 1.6 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyNormal, dry, combinationBoth marketed for normal/dry skin
Overall match 96/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $12 more
