Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Neutral rather than olive undertone· Medium rather than buildable coverage· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
89
Wear & performance
60
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than olive undertone · Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium skin with neutral beige undertones
Matches: Very close colour· Both claim a blurring effect· Both claim long-wearing
Differences: Slightly warmer undertone· Matte rather than natural finish· Medium rather than buildable coverage
Score details
Shade match
87
Finish & visual result
81
Wear & performance
82
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than buildable coverage · Not marketed for dry skin · Contains drying alcohol
$24Ulta Beauty(product price)$13 less (35%)3.9 (396)
Matches: Near-identical swatch colour· Both claim long-wearing
Differences: Slightly warmer undertone· Radiant rather than natural finish· Medium rather than buildable coverage
Score details
Shade match
88
Finish & visual result
70
Wear & performance
80
Skin suitability
84
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Differences: Matte rather than natural finish· Full rather than buildable coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
62
Wear & performance
40
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: medium or tan skin tones with an olive undertone
The closest shade to Huda Beauty Easy Blur Natural Airbrush Foundation Golden Milk 307N (Medium light · Olive · neutral olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte Face Tape Full Coverage Foundation in 37G Medium-Tan Golden, against Huda Beauty Easy Blur Natural Airbrush Foundation in Golden Milk 307N. Every attribute compared, with its share of the score.
ComparedYour shadeGolden Milk 307NClosest shade match37G Medium-Tan GoldenHow they compareScore
Shade match55% of overall96
Colour60%94#d9a171#e0a271Very close colourColour difference 1.6 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared73
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity30%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyNormal, combination, oilyBoth marketed for normal/oily skin
Overall match 83/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Revolution Beauty Superfix Blur Longwear Foundation in F9W, against Huda Beauty Easy Blur Natural Airbrush Foundation in Golden Milk 307N. Every attribute compared, with its share of the score.
ComparedYour shadeGolden Milk 307NClosest overall alternativeF9WHow they compareScore
Shade match55% of overall87
Colour60%94#d9a171#d6a16dVery close colourColour difference 1.7 (0 is identical)
Overall match 88/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.