Beautler.Your beauty butler

Easy Blur Natural Airbrush Foundation Golden Milk 307N dupes and alternatives Huda Beauty

Medium light · Olive · neutral olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tarte Face Tape Full Coverage Foundation 37G Medium-Tan Golden

The equivalent shade: scored on colour, depth and undertone only.

Shade match
96out of 100
Colour
94
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $5 more

Your shade $37 at Sephora

SephoraView at Sephora

Closest overall alternative: Revolution Beauty Superfix Blur Longwear Foundation F9W

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
88out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
81
Wear (Wear & performance)
100
Skin (Skin suitability)
84
Match price
$14Ulta BeautyUlta Beauty
$23 less (62%)

Your shade $37 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Clinique

    Daily Calm Makeup Balm Foundation

    Light Medium 2
    Shade match 91
    $49Ulta BeautyUlta BeautyCosts $12 more

    Matches: Near-identical swatch colourSame natural finishSame buildable coverage

    Differences: Slightly warmer undertoneNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    55
    Skin suitability
    84

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim

    Medium confidence· Digital match

    View match
  2. Shade match 89
    $38SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame natural finishBoth claim long-wearing

    Differences: Neutral rather than olive undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry skin

    Retailer shade note: medium (neutral)

    Medium confidence· Digital match

    View match
  3. #5 · Clinique

    Daily Calm Makeup Balm Foundation

    Light Medium 1
    Shade match 87
    $49Ulta BeautyUlta BeautyCosts $12 more

    Matches: Very close colourSame natural finishSame buildable coverage

    Differences: Slightly warmer undertoneNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    55
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim

    Medium confidence· Digital match

    View match
  4. #6 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    360 Versatile Honey III (W)
    Shade match 88
    $53Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneMatte rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than buildable coverage · Contains listed fragrance

    Medium confidence· Digital match

    View match
  5. Shade match 88
    $41Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage

    Retailer shade note: medium tan warm

    Medium confidence· Digital match

    View match
  6. #8 · Dior

    Forever Hydra Nude Foundation

    3.5N Neutral
    Shade match 88
    $60Ulta BeautyUlta Beauty(product price)Costs $23 more

    Matches: Very close colourSame natural finish

    Differences: Neutral rather than olive undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  7. #9 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium To Tan Warm
    Shade match 88
    $16Ulta BeautyUlta Beauty$21 less (57%)

    Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    480 Radiant Sand
    Shade match 90
    $18.99Ulta BeautyUlta Beauty$18.01 less (49%)

    Matches: Near-identical swatch colourSame natural finishClaims transfer resistance

    Differences: Full rather than buildable coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than buildable coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. #11 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$7 less (19%)

    Matches: Same natural finishSame buildable coverageClaims a skin-like finish

    Differences: Slightly lighterNeutral rather than olive undertoneNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Neutral rather than olive undertone · No blurring effect claimed

    Low confidence· Digital match

    View match
  10. Shade match 87
    $41Ulta BeautyUlta BeautyCosts $4 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneLight rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than buildable coverage · No long-wear claim

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  11. Shade match 87
    $40SephoraSephoraCosts $3 more

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneMatte rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than buildable coverage · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: medium warm

    Medium confidence· Digital match

    View match
  12. #14 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light To Medium Warm
    Shade match 87
    $16Ulta BeautyUlta Beauty$21 less (57%)

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  13. #15 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    27W Peach Tan
    Shade match 89
    $24Ulta BeautyUlta Beauty$13 less (35%)

    Matches: Near-identical swatch colourSame natural finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than buildable coverage · No blurring effect claimed · No long-wear claim

    Retailer shade note: medium with yellow undertones

    Medium confidence· Digital match

    View match
  14. #16 · Juvia's Place

    I am Magic Natural Radiance Foundation

    550 Martinique
    Shade match 88
    $24Ulta BeautyUlta Beauty(product price)$13 less (35%)

    Matches: Near-identical swatch colourBoth claim long-wearing

    Differences: Slightly warmer undertoneRadiant rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    84

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  15. Shade match 96
    $8Ulta BeautyUlta Beauty(product price)$29 less (78%)

    Matches: Very close colourSame olive undertone

    Differences: Matte rather than natural finishFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: medium or tan skin tones with an olive undertone

    Medium confidence· Digital match

    View match

Showing 12 of 15 matches

Looking for a concealer in your shade?

The closest shade to Huda Beauty Easy Blur Natural Airbrush Foundation Golden Milk 307N (Medium light · Olive · neutral olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.5 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.5 O

    • Very close colour
    • Medium light · Olive · neutral olive undertone

    $32

  2. Rare Beauty Liquid Touch Brightening Concealer

    360W

    Rare Beauty Liquid Touch Brightening Concealer, shade 360W

    • Very close colour
    • Medium light · Olive · warm olive undertone

    $24

  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    385 Amber

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 385 Amber

    • Looks identical
    • Medium light

    $15.99

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC37

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC37

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $30

  5. e.l.f. Cosmetics 16HR Camo Concealer

    Medium Neutral

    e.l.f. Cosmetics 16HR Camo Concealer, shade Medium Neutral

    • Looks identical
    • Medium light · Warm undertone

    $8

  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y36

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y36

    • Looks identical
    • Medium light · Warm · golden undertone

    $35

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Face Tape Full Coverage Foundation in 37G Medium-Tan Golden, against Huda Beauty Easy Blur Natural Airbrush Foundation in Golden Milk 307N. Every attribute compared, with its share of the score.

ComparedYour shadeGolden Milk 307NClosest shade match37G Medium-Tan GoldenScore
Shade match55% of overall96
Colour94#d9a171#e0a271Very close colourColour difference 1.6 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.4
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100Olive · neutral oliveOliveClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, oilyNormal, combination, oilyBoth marketed for normal/​oily skin
Overall match 83/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 37G Medium-Tan Golden.

Same or better

  • Very close colour
  • Same olive undertone
  • Full rather than buildable coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Not marketed for dry skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Revolution Beauty Superfix Blur Longwear Foundation in F9W, against Huda Beauty Easy Blur Natural Airbrush Foundation in Golden Milk 307N. Every attribute compared, with its share of the score.

ComparedYour shadeGolden Milk 307NClosest overall alternativeF9WScore
Shade match55% of overall87
Colour94#d9a171#d6a16dVery close colourColour difference 1.7 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.5
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone65Olive · neutral oliveWarm · yellowSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​oily skin
Overall match 88/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Superfix Blur Longwear Foundation in F9W.

Same or better

  • $23 less
  • Very close colour
  • Same buildable coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • Matte finish instead of natural

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Tarte Face Tape Full Coverage Foundation 37G Medium-Tan Golden

Best price
$42SephoraSephora
Costs $5 more

Your shade $37 at Sephora

SephoraView at Sephora

Closest overall alternative

Revolution Beauty Superfix Blur Longwear Foundation F9W

Match price
$14Ulta BeautyUlta Beauty
$23 less (62%)

Your shade $37 at Sephora · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.