Brown · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
Finish
Opacity
Format
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
SephoraYour shade $21 at Sephora
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraThe most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
SephoraYour shade $21 at Sephora
Fenty Beauty Gloss Bomb Oil Luminizing Lip Oil 'N Gloss
Every store that sells this shade · prices as last checked
Sephora$26View at Sephora
Ulta Beauty$26View at Ulta BeautyRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $5 moreMatches: Same cool undertoneSame transparency: tintedBoth claim non-sticky
Differences: Plum rather than brown
Close colour · Shimmer · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Plum rather than brown
Retailer shade note: sheer plum w/golden sparkle
Medium confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautySephora$5 less (24%)Matches: Same cool undertoneSame transparency: tintedBoth claim non-sticky
Differences: Noticeably different swatch colourLighter
Slight colour difference · High shine · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Retailer shade note: semi-sheer, milky rosy brown
Medium confidence· Digital match
Tower 28 Beauty ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephora$3 less (14%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Deeper
Slight colour difference · High shine
Ingredients (not scored): 7% ingredient overlap
Differences: Deeper
Retailer shade note: nude cocoa brown
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephoraCosts $5 moreMatches: Both claim hydration
Differences: Neutral rather than cool undertoneLong-wearing rather than not listed (longevity)Does not claim non-sticky
Close colour · High shine · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: rich toffee
Medium confidence· Digital match
Patrick Ta Major Volume Plumping Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephora$3 less (14%)Matches: Both claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourNeutral rather than cool undertone
Slight colour difference · High shine
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone
Retailer shade note: nude rosy brown
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephoraCosts $5 moreMatches: Same cool undertoneSame transparency: tintedBoth claim non-sticky
Differences: Noticeably different swatch colourNude rather than brown
Slight colour difference · High shine · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than brown
Retailer shade note: sheer rose mauve nude
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautyUlta BeautyCosts $4 moreMatches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourDoes not claim non-sticky
Slight colour difference · High shine
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim non-sticky
Retailer shade note: creamy grey brown
Medium confidence· Digital match
MAC Cosmetics Lipglass High Shine Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephoraCosts $5 moreMatches: Same cool undertoneBoth claim hydration
Differences: LighterNude rather than brownDoes not claim non-sticky
Close colour · High shine
Ingredients (not scored): 3% ingredient overlap
Differences: Lighter · Nude rather than brown · Does not claim non-sticky
Retailer shade note: pinky nude
Medium confidence· Digital match
Lawless Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephoraCosts $19 moreMatches: Same transparency: tintedBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourNeutral rather than cool undertoneLong-wearing rather than not listed (longevity)
Slight colour difference · High shine · Sheer
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Long-wearing rather than not listed (longevity)
Retailer shade note: sheer rose brown
Medium confidence· Digital match
Yves Saint Laurent Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $17 moreMatches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourNude rather than brownLong-wearing rather than not listed (longevity)
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than brown · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: cool beige
Medium confidence· Digital match
Hourglass Phantom Volumizing Glossy Lip Balm
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $3 moreMatches: Same transparency: tintedBoth claim hydration
Differences: Neutral rather than cool undertoneNude rather than brownLong-wearing rather than not listed (longevity)
Slight colour difference · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Nude rather than brown · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Medium confidence· Digital match
Summer Fridays Lip Butter Balm Treatment for Hydration + Nourishing Shine
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta BeautyCosts $4 moreMatches: Both claim hydration
Differences: Noticeably different swatch colourDeeperNeutral rather than cool undertone
Slight colour difference · Shimmer
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Neutral rather than cool undertone · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: glitter brown
Medium confidence· Digital match
Lancôme Juicy Tubes Original Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourLighterMauve rather than brown
Slight colour difference · Shimmer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Mauve rather than brown
Retailer shade note: true mauve shimmer
Medium confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta Beauty
Walmart$12 less (57%)Matches: Very close colourBoth claim non-stickyBoth claim hydration
Differences: Warm rather than cool undertone
Very close colour · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than cool undertone
Medium confidence· Digital match
e.l.f. Cosmetics Pout Clout Lip Plumping Pen
Every store that sells this shade · prices as last checked
Walmart$9View at WalmartSephoraCosts $21 moreMatches: Both claim hydration
Differences: Warm rather than cool undertoneNude rather than brownDoes not claim non-sticky
Close colour · High shine · Sheer
Ingredients (not scored): 1% ingredient overlap
Differences: Warm rather than cool undertone · Nude rather than brown · Does not claim non-sticky
Retailer shade note: a nude ebony warm undertone
Medium confidence· Digital match
Dior Addict Lip Glow Balm
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta BeautyCosts $12 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourLighter
Visibly different colour · High shine · Sheer
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Retailer shade note: a medium pink brown
Medium confidence· Digital match
Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$33View at Ulta BeautySephoraCosts $5 moreMatches: Both claim non-stickyBoth claim hydration
Differences: Warm rather than cool undertoneNude rather than brown
Close colour · High shine · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Warm rather than cool undertone · Nude rather than brown
Retailer shade note: caramel beige
Medium confidence· Digital match
Milk Makeup Odyssey Hydrating Lip Oil Gloss
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautySephoraCosts $11 moreMatches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourDeeperDoes not claim non-sticky
Slight colour difference · High shine · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Does not claim non-sticky
Retailer shade note: cocoa brown
Medium confidence· Digital match
NARS Afterglow Lip Shine Gloss
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $3 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourLighterMauve rather than brown
Visibly different colour · Shimmer
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Lighter · Mauve rather than brown · Long-wearing rather than not listed (longevity)
Retailer shade note: Rosy Mauve with Holographic Shimmer | Condensed Coconut Milk Scent
Medium confidence· Digital match
Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$1 less (5%)Matches: Both claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourDeeperWarm rather than cool undertone
Visibly different colour · Shimmer · Sheer
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Warm rather than cool undertone
Retailer shade note: midtone brown with rose gold and bronze pearl
Medium confidence· Digital match
Rare Beauty Positive Light Luminizing Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraUlta Beauty$20View at Ulta BeautySephoraCosts $5 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourMauve rather than brownLong-wearing rather than not listed (longevity)
Slight colour difference · High shine · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than brown · Long-wearing rather than not listed (longevity)
Retailer shade note: A nourishing touch of cool mauve, with buildable color
Medium confidence· Digital match
Summer Fridays Dream Lip Oil for Moisturizing Sheer Coverage
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty(product price)$15 less (71%)Matches: Both claim non-stickyBoth claim hydration
Differences: Neutral rather than cool undertoneLong-wearing rather than not listed (longevity)
Close colour · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Long-wearing rather than not listed (longevity)
Retailer shade note: grey brown
Medium confidence· Digital match
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$5.97View at WalmartUlta Beautyfrom $6 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Both claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourLighterNeutral rather than cool undertone
Visibly different colour · Shimmer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Neutral rather than cool undertone · Nude rather than brown
Retailer shade note: pinky nude beige w/opal shimmer
Medium confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautySephoraCosts $3 moreMatches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourDeeperLong-wearing rather than not listed (longevity)
Slight colour difference · High shine
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: mauve medium brown
Medium confidence· Digital match
Kulfi Lassi Lips Staining Long-Lasting Moisturizing Lip Oil
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$8.01 less (38%)Matches: Same transparency: tintedBoth claim hydration
Differences: Noticeably different swatch colourWarm rather than cool undertoneDoes not claim non-sticky
Visibly different colour · Shimmer · Sheer
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Does not claim non-sticky
Retailer shade note: sheer terracotta with gold pearl
Medium confidence· Digital match
Maybelline Lifter Gloss with Hyaluronic Acid
Every store that sells this shade · prices as last checked
Ulta Beauty$12.99View at Ulta BeautySephoraCosts $5 moreMatches: Same transparency: tintedBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourLighterNeutral rather than cool undertone
Visibly different colour · High shine · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Neutral rather than cool undertone · Nude rather than brown
Retailer shade note: sheer rose nude
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautySephora$1 less (5%)Matches: Both claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourWarm rather than cool undertoneRose rather than brown
Slight colour difference · Shimmer · Sheer
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Rose rather than brown
Retailer shade note: rose gold with champagne and rose gold pearl
Medium confidence· Digital match
Rare Beauty Positive Light Luminizing Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraUlta Beauty$20View at Ulta BeautySephoraCosts $11 moreMatches: Both claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourLighterNeutral rather than cool undertone
Slight colour difference · High shine
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Neutral rather than cool undertone · Nude rather than brown · Long-wearing rather than not listed (longevity)
Retailer shade note: neutral nude beige
Medium confidence· Digital match
Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraShowing 12 of 28 matches
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm in Echo, against Huda Beauty Faux Filler Shiny Non-Sticky Lip Gloss in She Fire. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm in Echo.
Weighted ingredient similarity 7%. Ingredients only affect results through the filters.
Fenty Beauty Gloss Bomb Oil Luminizing Lip Oil 'N Gloss in Rose Amber, against Huda Beauty Faux Filler Shiny Non-Sticky Lip Gloss in She Fire. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Gloss Bomb Oil Luminizing Lip Oil 'N Gloss in Rose Amber.
Weighted ingredient similarity 6%. Ingredients only affect results through the filters.
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm Echo
SephoraYour shade $21 at Sephora
Fenty Beauty Gloss Bomb Oil Luminizing Lip Oil 'N Gloss Rose Amber
SephoraYour shade $21 at Sephora
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
