Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$8Ulta Beauty(product price)$23 less (74%)4.3 (8,153)
Matches: Same cool undertone· Same full coverage· Both claim long-wearing
Differences: Satin rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
56
Wear & performance
75
Skin suitability
60
Close colour · Satin · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Satin rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: light with rosy peach undertones
Matches: Same full coverage· Both claim a skin-like finish· Both claim a blurring effect
Differences: Slightly deeper· Neutral rather than cool undertone· Natural rather than matte finish
Score details
Shade match
75
Finish & visual result
85
Wear & performance
65
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Slightly warmer undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
70
Finish & visual result
88
Wear & performance
70
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: light to medium skin with warm, golden undertones
$8Ulta Beauty(product price)$23 less (74%)4.2 (5,664)
Matches: Same matte finish· Same full coverage· Both claim not settling into lines
Differences: Slightly warmer undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
75
Finish & visual result
79
Wear & performance
65
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry skin
$8Ulta Beauty(product price)$23 less (74%)4.3 (8,153)
Matches: Same full coverage· Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Satin rather than matte finish· No skin-like finish claimed
Score details
Shade match
78
Finish & visual result
56
Wear & performance
75
Skin suitability
60
Close colour · Satin · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than cool undertone · Satin rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
The closest shade to Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer Cotton Candy 2.3 Beige (Light · Cool · pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Glossier Stretch Concealer for Dewy Buildable Coverage in Light 4, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Cotton Candy 2.3 Beige. Every attribute compared, with its share of the score.
ComparedYour shadeCotton Candy 2.3 BeigeClosest shade matchLight 4How they compareScore
Shade match55% of overall88
Colour60%83#e8c39c#f7cba5Close colourColour difference 3.3 (0 is identical)
Depth15%88LightFairCloseDepth difference: 5.1
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type100%50Normal, dry, oilyNot publishedSkin-type suitability not published for one product
Overall match 73/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Sand 1.45, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Cotton Candy 2.3 Beige. Every attribute compared, with its share of the score.
ComparedYour shadeCotton Candy 2.3 BeigeClosest overall alternativeSand 1.45How they compareScore
Shade match55% of overall82
Colour60%86#e8c39c#e8c4a6Very close colourColour difference 2.9 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.7
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity30%70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyNormal, dry, combinationBoth marketed for normal/dry skin
Overall match 79/100Shade match 82/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $8 more
